Derek Flynn

Experience

• 

  Fuddruckers/ Magic Restaurants Corporate Office

  Jan 2001 - Dec 2004

  Marketing Manager

  Restaurant Marketing Maestro: Spearheaded holistic campaigns, increasing sales by 4%, and introduced strategic gift card and merchandise promotions under a $1M budget. Efforts ignited brand resonance, broadened digital outreach, and substantially elevated revenues across 200+ dining venues.

• 

  Shorecliff Communications

  Jan 2004 - Jan 2005

  Marketing & Communications Manager

  Operational Efficiency & Digital Marketing Mastery: Realized a 25% cut in production expenses and delivery timelines by optimizing vendor selection and print acumen for international tradeshows. This was paralleled by the deployment of advanced digital marketing techniques and bespoke content crafting, catapulting brand visibility and cementing consistent, quantifiable growth in a saturated digital landscape over successive quarters.

• 

  Beckman Coulter

  Mar 2006 - Jun 2007

  Marketing Communications Manager

  B2B Promotional Innovator & Process Efficiency Driver: For a $5.9B Fortune 500 bioscience titan, executed avant-garde global marketing campaigns tailored for physicians and distributors, encompassing multimedia tradeshow content. Simultaneously amplified product launches through cohesive media strategies, while honing internal workflows to ensure streamlined content administration.

• 

  American Woodmark

  Jan 2007 - Jan 2023

  Strategic Channel Marketing & Communications: Spearheaded initiatives for the Made-to-Stock product suite within a $1.5B corporation, harmonizing both B2B and B2C strategies to drive sales. Concurrently, implemented the innovative Rolling Action Item List (RAIL) to galvanize synergy among Sales, Product Management, and Design, streamlining the go-to-market approach.Digital Presence & Brand Amplification: Championed the conception and evolution of digital channels, from websites to robust social platforms, enhancing private brand visibility. Complemented these efforts with comprehensive marketing campaigns spanning online platforms, print mediums, and brick-and-mortar promotions, which not only elevated brand recognition but also enriched the customer's sales journey.Data-Driven Insights & Fiscal Stewardship: Delved into competitive price analyses, culminating in the birth of a digital tool for real-time market pricing intelligence. This dedication to data-driven tactics dovetailed with a pivotal overhaul of sales program literature templates, a move that resulted in an annual fiscal saving of a commendable $120,000. Show less

  • Marketing Manager

    Jan 2020 - Jan 2023

  • Marketing Communications Manager

    Jan 2007 - Jan 2020
• 

  Bronc Technology, LLC

  Feb 2024 - now

  Senior Marketing Consultant