Experience

• 

  Godrej & boyce mfg. co. ltd.

  Apr 2004 - May 2022

   Accomplished professional with nearly 17 years across Business Development, Sales Management, Marketing, Product Management, Team Leadership, Channel Management and Strategy Planning  Currently working as Associate Chief Manager (Institutional Sales-Segment Head) at Godrej Interio and driving sales, marketing & growth strategies across Chandigarh, Mohali, Himachal Pradesh and J&K with focus in improving top-line profitability and registering Y-oY growth of 12% Fostered excellent relationships for value-realization & transformational deals with channel partners (distributors & dealers) and clients through business engagement & strategic alliances; leveraged sales management expertise for successfully closing INR 20 Crores deal with Govt and Private clients Grew annual revenue from INR 8 Cores to over INR 12 Crores while launching new sales & distribution opportunities and expansion for new sales territories Top Revenue Leader with excellence in managing P&L and enhancing value of the segments by implementing process improvement & creating revenue architecture; surpassed year-on-year sales quota closed at an INR 15 Crores overall net sales from 2019-2020 Achieved market penetration & product expansion through strategic business planning which resulted in a 15% increase in revenue and profitability Show less Product Lifecylce Management:o To drive product innovation processes and product improvements that also includes pricing, product specification and definition of supply chain.o To generate new product ideas based on customer & market needs to fill potential product gapso To manage & participate in projects within the product innovation process, product introduction, product improvement and product-relaunch.Market & Competition:o To proactively and systematically monitor and observe competition, market trends, customer needs and to make key findings available.o To analyze potential new business fields and identify opportunities for new products & services to increase market penetration.o To conduct market studies for better market understanding in specific areas.Training, Knowledge Transfer, Product Support:o To drive product knowledge transfer to sales force and conduct New Product Trainings with regards to Product features presentation, Added Value argumentation and competition comparison.o To analyze lost orders together with sales team to determine & evaluate possible causes and generate counter strategieso To accompany and support sales at customer visits to support with customer presentations, to provide advice on products and to enquire customer feedback on New Products and servicesKey Achievements:- Introduced 31 new products in 4 years based on user research and market segments needs.-Increased New Product sales contribution from 4 % to 17% in 4 years.- Secured New product orders from premium clients such as IITs, ONGC, NTPC,ISM, HIDCO,BPCL,SBI,TITAN, TCS to name a few. Show less 1.Product Strategy:Develop strategy for products and set product pricing to meet revenue and profitability goals with help of Finance. To generate & Maintain complete product Database. and execute product rationalization.2. Market Strategy: To work closely with Sales & Design for new product idea generation & introduction of new products / Product customisation/Variants in Market. To define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer.3.Technical Analysis: Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses.4.Leadership & Team Management:Supporting, motivating & monitoring the Sales team members across the zones to achieve desired objectives.5. Sales Force Training:Training the sales team members on existing and new products and processes. Show less 1. Business Growth & Profitability: To increase the profitability of existing / new products in terms of Margin growth & Top Line.Growth for company's product line. Understand application / use of products. 2. Market Strategy: To coordinate with Sales & Design for new product idea generation & introduction of new products / Product customisationVariants in Market. To define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer.3.Market Intelligence: Specifying market requirements for current and future products through market research, market Intelligence supported by on-going visits to customers and non-customers. Provide in-depth analysis of market, industry and competitors. Understand application / use of products. 4.Technical Analysis: Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses.5.Process Compliance:Setting up new Marketing processes and compliance with ISO norms. Show less • Responsible for managing sales in assigned territory through channel /retail management with YOY growth & profitability.• To help development and implementation of sales channel management strategy to ensure distribution and increase in reach to retailers• Develop and recommend innovative ideas and tactics that will contribute to an increase in market share and sales.• Develop and implement strategic sales plans to meet revenue objectives• Develop and maintain strong customer relationships• Interface with dealers to define requirements, prepare and present proposals and sales and marketing support• Deliver sales presentations to customers/dealers.• Identify new product opportunities• Co-own Marketing events, branding for assigned state/geography.• Discovering innovative Sales Promotion activities for managing and sustaining sales channels• Effectively execution and timely settlement of all schemes and offers.• Provide timely Market feedback and submission of MIS and Reports on time.• Ensure improvisation after identifying the loop holes in the current procedures.Key Achievements:-Achieved Sales growth of 26% from 2004 to 2006 in the assigned territory of North-East states.-Successfully launched and introduced new brand of Godrej Shakti locks through appointing new dealers, distributors and retailers.-Achieved sales growth of more than 200% for Godrej Ultra locks category in the assigned territory through innovative promotions and leveraging marketing events. Show less

  • Associate Chief Manager- Territory sales

    Aug 2018 - May 2022

  • Associate Chief Manager(Product Management) at Godrej Interio

    Apr 2013 - Jul 2018

  • Senior Marketing Manager at Godrej Interio

    Apr 2010 - Mar 2013

  • Manager (Sales Management) at Godrej Interio

    Apr 2007 - Mar 2010

  • Channel Sales Manager- Godrej Locking Solutions

    Apr 2004 - Mar 2007
• 

  Godrej group

  May 2022 - now

  Category head