Experience

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  Freelancer

  Jan 1997 - Jun 2000

  Freelancer webmaster / developer
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  Starcorp

  Jun 2000 - Jan 2002

  System analyst
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  Storm creations

  Jan 2002 - Mar 2003

  Developer / system analyst

  Hired to develop a B2B solution. The final product of my job is a marketplace between manufacturers and hospitals.

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  Schering do brasil / bayer healthcare

  Mar 2003 - Jan 2007

  System analyst, crm consultant

  Member of an international project to implement the SAP R3 and CRM system, as responsible for the digital marketing and relationship marketing teams in Brazil.Developed and programmed the "IRIS Program" - a digital CRM platform for patients and health professionals.Planned and executed the digital launch campaigns for: Yasmin, Natele, Mirena and Yaz products in Brazil.Development and implementation of more than 15 new websites for the company, brands and products.

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  Info5m soluções web

  Jan 2004 - Jan 2010

  Consultant

  Digital Marketing Consultant

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  Cappuccino digital

  Jan 2007 - Jan 2007

  Project manager and team leader

  Project Manager for Pharma Aché and Coca-Cola projects.

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  Natura

  Jan 2007 - Jan 2010

  Latam internet / marketing analyst

  As a strategy to start to manage the brand community, I've worked on the creation of "Natura Nós", an internal social network created to develop the collaboration culture among all the 7k company employees worldwide on the first phase. On the second phase, we rollouted the platform for more than 1.5 million consultants.I've also Planned and created the Revista Natura Falada (Spoken Magazine) project, responsible for the inclusion of more than 500 Natura's visually impaired consultants in the company's daily flow. This project was awarded and recognized by the Laramara Institute Exibir menos

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  Nextel brasil

  Jun 2010 - Mar 2013

  Senior marketing analyst

  Responsible for the brand positioning strategies in digital environments, I've developed and managed several digital projects and campaigns, websites, hotsites, Social Media Marketing, Search Engine Marketing - SEM, Search Engine Optimization - SEO, online sales projects and lead generation.Campaigns: Herbert Vianna, MV Bill, Fábio Assunção, Neymar, Maria Gadu and the launch of the new brand with the "Clip of Your Life" campaign, which reached more than 6,000,000 (six million) interactive video views and more than 3,000,000 (three million) people impacted by social media engagement. Exibir menos

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  Sunset comunicação

  Jan 2013 - Jul 2013

  Social media manager

  Requested ad hoc to launch a social media operation in 3 months, I've set up an operation with 10 people, from planning to Go Live, including team recruitment.Focused on realtime content production and community management, we've already increased the Intel's publications organic reach by 15% in the second month of operation, reducing and optimizing the usage of the digital media budget in more than 40% on the following month.I've also taken part as a strategic social media planning of the Nextel's #aceitalaura project, which was awarded with ABEMD GrandPrix. Exibir menos

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  Digi

  Jul 2013 - Jun 2017

  Director of digital marketing operations

  I've led a Digital Marketing operation on an Incentive marketing, promotional marketing and CRM specialized agency.With the implementation of agile methodology, I've created independent multidisciplinary teams capable of deal with the customer jobs from end-to-end including all the required disciplines for each delivery. Each one of these teams had measurable KPIs capable of signaling the smallest process deviation through an real-time needle chart, improving the company's performance and increasing its profit margin.During my management the agency achieved good results with awarding winning projects for clients such as TIM, TAM Viagens and The Fifties. Exibir menos

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  Amazing pixel

  Jul 2017 - Jul 2018

  Community manager / talent manager

  As a video creators network and a media vehicle, our goal was to sell creative advertising within our creators video content.Responsible for strategic partnerships with Youtube video creators, my work was to manage them to develop themself, build and maintain their fanbase community, and to optimize their content for advertising with a focus on branded content. One of my most recent cases was with 'Lucas Cordeiro', which reached the top 15 Brazilian Sports creators ranking, growing from 40k to 1.3MM subscribers in 1 year of work.In 1 year working with our 45 creators we have achieved great results, with more than 350 campaigns sold and executed among 120 advertisers, which culminated in the purchase of the company by Rede Snack. Exibir menos

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  Snack content

  Jul 2018 - Jan 2021

  Responsible for video creators relationship, commercial proposal planning and lead management for social video campaigns. After the Amazing Pixel company acquisition, I worked supporting the Rede Snack's team on the companies processes integration, merging the best of each in a single operation and network, now with near 100 affiliated creators.

  • Head of Sales Support

    Jan 2019 - Jan 2021

  • Project / Creators Community Manager

    Jul 2018 - Jan 2019
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  Kuaishou technology

  Mar 2021 - Mar 2022

  Responsible for developing Partner Programs and custom projects for Kwai for Business sales operations. Head of Comedy, Music and Gaming content verticals at the Content Growth team which is responsible for partnership with strategic creators and agencies, working together with the Beijing team.Implemented the 'Top Partners' program from scratch, onboarding almost 2k creators in a single week.As a brand new local operation we had to adapt the Chinese processes for the Brazilian market, and I was responsible for adapt the local payment process, integrating with the Beijing workflow.

  • Partner Program Manager, Kwai for Business

    Jan 2022 - Mar 2022

  • Senior Content Growth Manager

    Mar 2021 - Jan 2022
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  N26 brasil

  Mar 2022 - Jan 2022

  Head of creators

  Responsible for create a new business model to generate growth through the creators economy

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  Final level co

  Jan 2023 - now

  Coo