Experience

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  Cipl (chiranjvi industries pvt. ltd.)

  Sept 2013 - Nov 2014

  Digital marketing specialist
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  Updateurself

  Jan 2015 - Mar 2016

  Seo specialist
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  Indian institute of management ahmedabad

  Jan 2015 - Jan 2015

  Summer intern
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  Nu skin enterprises

  Jun 2016 - Jul 2017

  Marketing expert

  In this organization, I am handling activities like Search Engine Optimization mainly On Page-Off Page Optimization, SMO, Google Analytics, Classifieds and Content Writing. I am handling customization of proposals for clients who opted for those through various optimization techniques and search engines.I also evolved business for the organization, recognizing potential business opportunities/revenue models and generating business strategies to achieve the same. I am responsible for locating potential clients in targeted segments to secure profitable business.I am administering online marketing activities including SEO, SMM for Search Value, Web Analytics, PPC, and SEO Consulting Services. Also performed promotional activities on various social media profile like Facebook, Twitter and Google+, etc.I am also entrusted with accountability to execute on-going enhancements in content coverage and quality. Also involved in tracking, assessing, reporting and optimizing content metrics. Show less

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  Foodibase

  Jun 2017 - Nov 2017

  Digital marketing associate

  Responsible for organic and ethical Seo like link building, keyword research, website and competitor analysis, promote blog content and handling social media.Optimized the increase in visits by 55%, new visitors by 81% and visits originating from organic increase in visits by 55%, new visitors by 81% and visits originating from organic. Developed, tracked and improved landing pages. Increased the conversion rate by 45% (NO PAID CAMPAIGNS)Initiated focus on conversion rates and introduced a post-click marketing platform increasing on-page conversion Show less

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  Nextspace

  Nov 2017 - Dec 2018

  Marketing consultant

  Studied deep market research to create a visual of industry trends and of competitors so organizations can predict how products and services will fare in the marketplace, which resulted in a quick growth with a 25% engagement jump in 3 months.Implemented Search Engine Optimisation and key-word research to improve the website rankingsResponsible for getting Nextspace website to rank 1 on google search results for some of the following keywords: “Workspace in HSR layout”, “Robotic Process automation training in India”. Increased online sign-up conversion from 7% to 41% for events listed on the Nextspace website by analyzing different data metrics with google analytics. Show less

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  Aditi sales

  Mar 2018 - Apr 2019

  Sales consultant
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  Dentsu international

  Apr 2020 - Jun 2020

  Marketing and advertsing strategy intern

  Performed research & analysis for the new product launch advertising campaign for Carlsberg.Conducted market research on the automobile industry for analysis of competitor’s strategies to lay out a planned timeline for long-term improvement of the content hub of Maruti Suzuki Arena. Designed strategical milestones for the change of the Brand Positioning of Maruti Suzuki from Uncle’s brand to Millennial’s choice of the first car through a dedicated influencer-led digital campaign.

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  Mailmodo

  May 2020 - Jul 2020

  Product and growth strategy

  Involved in product development by leveraging data from syndicated research tools to identify growth opportunities for AMP for the improvement of marketing funnel metrics, top-line and overall bottom-line.Ideate features to integrate the product with various 3rd party tools increasing product sales.Mapped out the long-term vision & implemented medium-term digital campaigns to promote the product as per industry & geography; generated leads and onboarded clients.Responsible for driving website traffic & content creation through ON & OFF page SEO; enhanced long-tail keyword research & link building driving growth and increasing site traffic.Interacted with clients to gather requirements and expectations; assisted in the creation of AMP for email campaigns resulting in the improvement of the ROI and an increase in the client conversion rates. Show less

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  Traveas

  Aug 2020 - now

  Founder

  Created an online travel portal ‘TRAVEAS’ as a part of an entrepreneurship project with ₹ 1600/- investment and organized travel plans for 15+ users by collaborating with local start-ups to generate a revenue of ₹ 20,000/- within 3 months. (Covid first wave period)

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  Syscloud

  May 2021 - Aug 2022

  Marketing

  Strategies, developed & managed, paid digital marketing across Google Ad Words, LinkedIn ads, and YouTube video ads.Responsible for launching SEO campaigns by analysing search console & AHREFS data for high-intent long tail keywords to improve the keyword position on GOOGLE SERP.Performed rigorous A/B testing in terms of the landing page, ad copies, and bidding strategies, which resulted in increasing the quality score, CTR & conversion rate.Implement and designed interstitials for increasing the website engagement rate & conversion across the website. Automated marketing KPI report using Google Analytics & Data Studio which roughly saves around 7 hours of manual work. Implemented custom events and GTM tags for tracking form fillups & personalisation data. Show less

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  Leadsquared

  Sept 2022 - Feb 2023

  Lead-performance marketing

  Driving the lead generation campaigns through paid channels

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  Hubhopper

  Jan 2023 - Mar 2024

  Head of marketing
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  Appbrew

  Mar 2024 - now

  Marketing lead