Experience

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  Asia pacific international university

  Aug 2007 - Oct 2010

  Accountant assistant

  Record the expense and arranging the journal of the finance department.

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  Baitong

  Jul 2011 - Dec 2011

  Communication officer

  Responsible for the day-to-day implementation of the tasks to communicate and promote Baitong.

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  Ican british international school

  Dec 2011 - Nov 2012

  Administrator and accountant assistant

  My duties were to assist, monitor, plan and prepare business operations inside the school. For simple daily tasks, I would answer phone calls, respond to emails, follow up with the teachers, help out the School Coordinator/Vice Principal/Principal, collecting students attendance and problem solving if anything happens within the school site. For the most important tasks, I issued the the school payment bills, collected the payments, deposited the payments, did daily and monthly expenses of the school, budgeted the classroom expensses of the teachers, and prepared for the school's big and small events (Sports Days, Book Days, Staff Party, Movie Night etc). Show less

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  Rafflesmontessori international school of phnom penh

  Nov 2012 - May 2013

  School coordinator

  My duties were to coordinate all the school related functions in order to ensure the smooth running of the school. My daily tasks, I checked all classroom conditions, called substitute teachers, evaluated teacher assistants, worked closely with the teachers, oriented new teachers/students, showed new parents around the school. My main tasks, I helped out the Principal and Headteacher to implement the school programme, student progress, achievement, promotion, worked with school suppliers, payment, governement officials (Ministry of Information, Tax, Labour and Police). Show less

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  Fine star ltd

  Jun 2013 - Feb 2015

  Horeca sale supervisor

  My duties are reporting and monitoring the senior sales representative team on the Horeca side. I help them to close the deal with the customers and maintain the relationship between the sales team and our clients, developing new marketing and sales strategies within the team, creating new drinks recipes, be available to serve the clients or get any feedback from them at all time, visiting new outlets and current outlets everyday and joining all the events in Phnom Penh just to create the public relationship for the company with our clients, suppliers and competitors. Show less

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  Unilever

  Feb 2015 - Aug 2019

  Key Responsibilities• Leads the development of the Brand Marketing Plan. • Leads a multifunctional team to implement plan in the market place and monitors performance of the support plans. • Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan. • Responsible in managing brand budget. • Responsible for brand P&L & help drive profitability of the brand. • Lead in on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity • Builds productive working relationship with sales team, CMI, regional category team, finance and supply chain to manage brand’s day to day operations, and external partners and agencies • Supports creation of National Category Building Plan based on viewing Category Strategy through the lens of the local market reality • Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets • Responsible for launch management, building launch plans, customer sell-in and legal & regulatory issues • Responsible for assigned brand’s new product launch assessment and deployment in local market, including P&L, pricing, place and positioning. Show less Key Responsibilities• Manage Unilever (Brand and Trade Function) in the development promotion plan within the category plan guidelines, to meet company goals.• Manage and Work with cross functional team for plan implementation in the market place and monitoring performance of BAs, Agencies and support plans.• Manage and Coordinate day to day operation of BAs, Agency and all tasks which assigned by Unilever to deliver company goal.• Coordinate at all kind Report which is assigned by Unilever with Agency (General Trade & Modern Trade)• Creating the structure and way of working for BA/PG Show less

  • Brand Manager for Food & Refreshment

    Jan 2016 - Aug 2019

  • Brand Manager for POND’S (Personal Care)

    Aug 2015 - Dec 2015

  • Beauty Execution Manager

    Feb 2015 - Aug 2015
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  Carlsberg group

  Sept 2019 - Aug 2022

  • Develop and implement marketing strategy to meet established sales and market shares target.• Responsible for leading, developing and implementing: the brand strategy, market research, communication strategy, media planning and promotion strategy.• Responsible for driving and developing marketing campaigns for the brands, managing brand’s profitability and A&P budgeting, growing brand volume share growth and tracking all key brand health tracking indicators.• Responsible for brand communications that cover ATL national campaigns and new brand visual for through-the-line development and channel visibility.• Responsible for key relations with ATL, media, digital and PR agencies, external media partners and key internal stakeholders within organization. Main ATL focus is on Print, TV, Cinema, Radio, Outdoor and Digital.• Research and analyze the marketplace and target consumer to proactively respond to changing customer demands, market trends and gain insights on the consumer.• Manage day-to-day activities associated to all marketing efforts including project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary as related to brand development and performance.• Work closely with Trade Marketing and Sales teams to drive integration and execution of plans.• Be the brand advocate through promoting and educating the internal audience on the brand initiatives, programs, values, attributes etc.• Provide support in Corporate Relations, Corporate Communications, CSR matters Show less • Develop and implement marketing strategy to meet established sales and market shares target.• Responsible for leading, developing and implementing: the brand strategy, market research, communication strategy, media planning and promotion strategy.• Responsible for driving and developing marketing campaigns for the brands, managing brand’s profitability and A&P budgeting, growing brand volume share growth and tracking all key brand health tracking indicators.• Responsible for brand communications that cover ATL national campaigns and new brand visual for through-the-line development and channel visibility.• Responsible for key relations with ATL, media, digital and PR agencies, external media partners and key internal stakeholders within organization. Main ATL focus is on Print, TV, Cinema, Radio, Outdoor and Digital.• Research and analyze the marketplace and target consumer to proactively respond to changing customer demands, market trends and gain insights on the consumer.• Manage day-to-day activities associated to all marketing efforts including project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary as related to brand development and performance.• Work closely with Trade Marketing and Sales teams to drive integration and execution of plans.• Be the brand advocate through promoting and educating the internal audience on the brand initiatives, programs, values, attributes etc.• Provide support in Corporate Relations, Corporate Communications, CSR matters Show less

  • Singha & Singha Reserve Senior Brand Manager

    Jun 2022 - Aug 2022

  • Angkor Beer Brand Manager

    Jan 2020 - Jun 2022

  • International Premium Brand Manager

    Sept 2019 - Jan 2020
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  Heineken (cambodia)

  Sept 2022 - Dec 2022

  Abc cambodia senior brand manager
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  Anheuser-busch inbev cambodia

  May 2023 - now

  Marketing lead

  • Develop brand strategy for 3-Year Plan and Annual Business Plan (1YP) to deliver target volume, profit, market share objectives as well as building brand equity.• Identify local consumers & shoppers’ needs and translate those insights into brand strategies and new product development that build brand relevancy and brand love. • Understand brand IMC or digital campaign, initiate disruptive activations in accordance with brand strategy. Lead the plan development, execution, monitoring, and review and ensure prompt delivery of aligned marketing calendar.• Prioritize investment, deliver innovative brand plans (social / KOL/ event that maximize impact) and efficiency at scale and achieve the right KPIs via contextually relevant content executions that are native to the platform• Develop Communication for new creative ideas for each respective campaign.• Work with the agency to think strategically and focus on developing on-strategy, high quality communication ideas and executions which truly leverage on local consumer insights.• Monitor execution of all projects and ensure prompt delivery in relation to overall marketing schedule.• Disruptive social idea on some new brand/campaign assets• Demonstrate project ownership and establish a smooth & healthy relationship with Trade Marketing and Distributors. • Consumer Insights, Connection, PR and other functions to cascade brand activities information and ensure alignment for high quality activation execution in market.• Reviewing current marketing campaigns for weaknesses and developing solutions within approved budget.• Track and evaluate brand and competitor performance.• Effective allocation of budget and monitor the expense status monthly• Commit to drive marketing efficiency in budget part• Assist with special projects assigned by the company. Show less