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Giancarlo Mignano

Giancarlo Mignano

Accounting Specialist

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location of Giancarlo MignanoSeoul, South Korea

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  • Timeline

  • About me

    Digital Sales Strategy & CRM Management at Mercedes-Benz Cars AG

  • Education

    • Post-graduate Master in Finance Management

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      Financial and economic analysis of financial statements;Corporate finance and strategic control tools (Business Plan, Capital Budgeting, Financial Models, Cash & Treasury Management);Financial markets and private equity;Structured Finance and Project Finance; Corporate Finance;Technical and risk management analysis.

    • Cost Management

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      Cost Management Models:• Activity Based Costing• Activity Based Management;Logic and Cost Containment Tools;Reporting Systems for the analysis and evaluation of corporate performance;The Balanced Scorecard as a model of integrated reporting.

    • Financial Analysis of Investments

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      Financial Analysis Investment perspective;Relevant cash flows; Elements of Actuarial Mathematics; Financial cash flow analysis; “Value chain” creation.

    • Università di Roma Tor Vergata

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      Master's degree in Financial Institutions & Markets Economics

      Master's degree in Financial Institutions & Markets

  • Experience

    • CET

      Jan 2001 - Sept 2004
      Accounting Specialist

    • DaimlerChrysler Financial Services Italy

      Sept 2004 - Sept 2006
      Remarketing analyst

    • Mercedes-Benz Italy

      Oct 2006 - Nov 2016

      - Dealer performance management (leading & supporting Dealers to achieve/increase profitable results)- Business Development and Strategy (monitoring performance & market conditions to identify new opportunities)- Business review (planning and monitoring actions and evaluation of their impact on targets)- Network Development (definition, development, implementation and adaptation of MBI strategy)- Scouting Process (market research, identification and selection of new Dealers)- Strategic Network Meeting (coordination of the strategic focus with MBI board members and BUs) Show less - Dealer Profitability analysis (quarterly analysis to measure and monitor Dealer profitability)- Business Management (management and coordination of Dealer performance report)- Best Practice processes (collection and standardization of processes)- Business Plan to measure investment return and / or potential for business development.- Recovery plan and Turnaround plan to optimise operational & financial performance;- After Sales business development- Planning, Controlling and Business Management Eurpoean models Show less

      • Area & Performance Manager

        Oct 2014 - Nov 2016

      • Business Development Management Specialist

        Jan 2010 - Sept 2014

      • Business Analyst & Benchmark analysis specialist

        Oct 2006 - Dec 2009

    • Mercedes-Benz AG

      Dec 2016 - now

      - Team lead responsible for Digital Sales B2C & B2B business Strategy development & implementation- Lead Business planning, CRM campaigns and Steering Market operations & Performance Analysis via KPIs/Reporting in collaboration with Region Overseas.- Develop and implement O2O Customer Journey to maximize physical Retail & digital touch points.- Team set-up and people management driven by coaching and empowerment leadership style - Team lead responsible to develop the (first) pioneering EMEA Digital/eCommerce strategy in a total “green field” approach. Responsible for 3 Mio€ budget. - Establish and coordinate E2E yearly operative target planning process for EMEA in alignment with HQ and EU Markets stakeholders- OneCRM Customer Services lead and member of OneCRM Salesforce/REU team Lead additional cross-functional project team of 4 to define business requirements and scope for CS CRM template.

      • Digital Sales Strategy & CRM Management at Mercedes-Benz Cars AG | Team Lead | Business Develop,

        May 2020 - now

      • Business Development & eCommerce Aftersales Europe at Mercedes-Benz | Team Lead | Digital Transform.

        Dec 2016 - Apr 2020

  • Licenses & Certifications

    • Project management

      IPMA: International Project Management Association