Lesly Valentine

Experience

• 

  FOCUS Group Solutions, LLC.

  Sept 2009 - now

  Lead Graphic Designer

  • Developed complete branding for F.O.C.U.S. Group Solutions and the National Consortium of Mental Health Counselors (NCMHC), including the design of logos, creation of brand guidelines, and establishment of a cohesive visual identity• Managed the end-to-end design process, from initial concept development to final production, ensuring all projects were completed on time and within budget• Conceptualized and executed innovative design solutions, driving brand identity and enhancing customer engagement across various platforms.• Designed a wide range of marketing materials, including flyers, brochures, banners, and promotional items such as water bottles, notebooks, mugs, and pens, effectively supporting various marketing campaigns• Created apparel designs for products like t-shirts, sweatshirts, hoodies, and socks, contributing to cohesive and visually appealing merchandise collections• Developed and optimized visual content for social media platforms (Instagram, Facebook, LinkedIn), enhancing brand visibility and engagement across diverse audiences• Adapted designs for various formats and media, ensuring compatibility and high-quality output across all platforms and products• Managed multiple design projects simultaneously, delivering high-quality work on tight deadlines while maintaining attention to detail• Ensured brand guidelines were consistently followed, maintaining a strong and recognizable brand identity across all materials• Crafted distinctive logos and brand elements, ensuring a consistent and professional image across all company materials and platforms Show less

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  George Mason University

  Aug 2013 - Jun 2015

  Marketing Coordinator

  • Conducted audience research and analyzed current design trends to create original and engaging concepts for print and multimedia applications.• Designed visually appealing social media posts to capture audience interest and generate excitement around new product launches.• Stayed informed of updates across all social media platforms, optimizing content for maximum reach and effectiveness.• Trained team members on best practices for using social media cohesively and strategically to enhance brand presence.• Managed online interactions, responding to customer and student inquiries, and facilitating meaningful conversations across platforms.• Monitored and reported on online reviews and feedback, providing insights to improve customer and student engagement.• Supported seminar logistics, including registration, sign-in, and distributing class materials electronically.• Prepared and organized educational materials for training sessions, ensuring all resources were ready in advance.• Assisted with student enrollment and updates, working closely with students to optimize their educational experience and match opportunities.• Contributed to website design and editing, enhancing the school's online presence and user experience.• Collaborated on marketing initiatives, providing daily support to the marketing management team and contributing to successful campaigns. Show less

• 

  EXPRESS

  Jun 2015 - Oct 2018

  Assistant Manager

  In the role of co-­‐manager, I am responsible for managing the overall provisions of Human Resourcesservices, policies, programs and payroll activity during the recruitment and staffing process. I assist inorganizational departmental planning, employee performance management, employee on-­‐boarding,development, needs assessment, training, and employee relations. Also, I assist with operationmanagement which include the administration of business practices to create the highest level ofefficiency possible within the organization.Operation Management:• Monitor and analyze reports on sales data• Participate with district/region in conducting weekly forecast sales review• Provide executive level dashboard and reports when needed• Responsible for the successful attainment of department targets• Instill a sense of common responsibility and teamwork across store functions to improve themember and team member experience• Developing performance goals and objectives to achieve customer promise expectations andensure accuracy and quality• Communicating policies to associates and act as the primary information source for the team,maintaining compliance and consistency and taking corrective action when neededSales Management:• Monitor and measures each staff member’s ability to either support sales or do the actualselling to customers• Effectively create strategies for subordinate employees of setting goals, providing sales support,training, and coaching• Creating and updating the sales strategy, and monitoring results• I also convert materials and labor into goods and services as efficiently as possible to maximizethe profit of an organization store and agency wide• I assist the store manager with managing the individual Division of Responsibility of duties, whiletraining a staff of associates to deliver the best customer service, by creating and implementinga store layout that will increase sales and organization productivity Show less

• 

  Monumental Sports & Entertainment

  Aug 2015 - Dec 2015

  Graphic Design Internship

  • Collaborated with lead graphic designers and the marketing team to create and edit graphics for various media, ensuring alignment with brand guidelines.• Contributed to the creation of marketing collateral, including flyers, signage, schedules, advertising mockups, splash pages, and sales presentations, both for MSE and external partners.• Developed cohesive design solutions tailored for both print and digital applications, enhancing the visual impact and brand consistency.• Applied advanced production techniques such as color correction and clipping paths to prepare files for final output, ensuring high-quality deliverables.• Designed and edited graphics for the company website, enhancing online visual presence and user experience.• Supported post-production activities and planning, contributing to the smooth execution of design projects from concept to completion. Show less

• 

  The Young OG Perspective Podcast

  Jun 2016 - Jun 2022

  Freelance Graphic Designer

  • Created custom apparel designs including t-shirts, dad hats, hoodies, and sweatshirts, contributing to unique and marketable product lines.• Designed distinctive logos and brand identities, ensuring a strong visual presence for the business across various platforms.• Developed digital assets for social media, including icons and promotional graphics, optimizing online engagement and brand consistency.• Worked closely with CEOs and founders to understand their vision, translating it into compelling and effective design solutions.• Delivered high-quality, print-ready files for apparel production, ensuring designs met technical specifications and client expectations.• Provided creative direction and consultation, advising on design choices to align with brand strategy and target audience. Show less

• 

  Aon

  Oct 2018 - now

  Operations Manager

  Lead, develop, and coach a cohesive team of Administrative/Executive Assistants, including facilitating unit meetings, providing one-on-one coaching, fostering a team atmosphere, and handling performance challenges. A fun aspect of the role includes preparing and producing high-quality client presentations and correspondence, including graphic presentations and other documents while being a subject matter expert on internal tools and resources, effectively utilizing them to enhance design processes and outcomes.- Coordinate complex meeting logistics on- or offsite, which may include budgeting, travel arrangements, room reservations, meeting room logistics and materials, and catering- Exercise self-directed prioritization of work and projects, demonstrating measurable progress through open communication with leaders and team members- Handle email, time recording, full calendar management, research, or other special projects- Calibrate talent and compensation among unit- Interact effectively with leaders, clients, colleagues, maintaining professionalism at all times- Exhibited strong layout and design skills, demonstrating acute attention to detail, creativity, and self-motivation in delivering high-quality designs.- Applied professional concepts and company policies to resolve routine design issues, ensuring consistency and adherence to brand guidelines.- Worked both independently and collaboratively to deliver effective designs across various media platforms, maintaining brand integrity.- Advocated for Aon’s brand strategy internally, influencing and persuading others to align with the brand’s vision and guidelines.- Ensured deadlines were met and maintained consistent quality in all deliverables, adhering to brand standards.- Strategically solved problems and established procedures that led to process improvements, enhancing overall workflow efficiency. Show less

• 

  The Hangout Spot LLC

  Feb 2022 - now

  Freelance Graphic Designer

  • Specialized in providing graphic design services including logo designs, branding, client experience deliverables, presentations, brochures, business cards, banner designs, icon, flyers, and more• Successfully completed 20+ projects and will continue to provide services as needed• Utilized industry-standard software (Adobe Creative Suite, Canva, Microsoft Office, etc.) to create high-quality digital and print materials• Conducted market research and analyzed design trends to create fresh, innovative designs that resonate with target audiences.• Managed multiple projects simultaneously, from concept through to completion• Generated an increase in exposure and sales with newly compelling graphics and visuals resonating with the audience resulting in additional locations built for increase customer demand• Established strong relationship with Marketing Director with clear communication, responsiveness, and delivering high-quality work on time and within budget• Provided consultation and creative direction to clients, offering expertise on color schemes, typography, and layout to enhance visual appeal• Ensured brand guidelines were consistently followed, maintaining a strong and recognizable brand identity across all materials Show less