Bryan Custer

Experience

• 

  Urban Outfitters

  Aug 2009 - May 2013

  Sales Associate

  I was regularly responsible for managing the cash register, fitting room, answering phones, training of new employees and greeting.

• 

  Xerox

  Jun 2013 - Aug 2014

  Customer Care Assistant

  Provided technical support advisement over the phone for all Apple CPU devices and software. I also provided quality assurance of other agents by review/coaching of recorded calls and trained new advisors.

• 

  联想

  Aug 2014 - now

  I manage the in-house creative team that produces the content published to Lenovo's global corporate social media channels. This includes the development of our digital branding guidelines and the ideation + art direction of video, 3D/2D animation, and other still/photographic content.I also lead our social media activation at global strategic events (Tech World, CES, MWC, IFA, etc.) This includes owning the development and execution of a full cross-functional strategy across content, paid, listening/reporting, advocacy, and community management. Show less I consulted and/or creatively lead various Business Unit campaigns internally and with external agencies (creative, paid, and community management, etc.) through various levels of support.Highlights:• Socially lead multiple marketing campaigns that have won top Industry awards such as: The Webby Awards (Yoga - For All of Us Fridays), The Shorty Awards (ThinkPad - Reshape Your Realities), and The Sabre Awards (Lenovo - New Realities).• Lead social centric Diversity and Inclusion efforts during Pride Month, by collaborating with employee resource groups and across business units.• Cross functionally sync with internal teams to align on corporate social media COE best practices and to provide hands on assistance for evergreen social media efforts. (Global corporate and BU specific handles.) Show less I was responsible for globally continuing the social conversation about our brand by developing relationships that inspire and engage our fans.Highlights:• Built and on-boarded Lenovo's global social media brand engagement program from scratch. This involved tool usage, best practice documentation, training and alignment across the globe. • Helped shape our brand's tone of voice through banter and positive community outreach with fans, advocates and influencers.• Lead efforts to amplify and enhance usage/adoption of tools such as Sprinklr, Proofpoint, etc. • Functioned as a liaison between different organizations within Lenovo and external vendors.• Lead onsite community/influencer activations at global industry events such as CES, IFA, and MWC by collaborating with our broader marketing teams and creative agencies, as well as project managed various other social activations/partnerships.• Monitored/analyzed customer discourse/sentiment to measure performance, identify trends, and to assist in crisis management.• Identified and amplified User Generated Content and RTM opportunities. Show less

  • Sr. Specialist, Global Social Media Production & Events Lead

    Jun 2023 - now

  • Sr. Specialist, Global Social Media Content & Events

    Sept 2021 - Jun 2023

  • Sr. Specialist, Global Social Media Content

    May 2021 - Sept 2021

  • Specialist, Global Social Media Content

    Oct 2019 - May 2021

  • Specialist, Lead Global Social Media Community Manager

    Apr 2016 - Aug 2020

  • NA Social Media Support Administrator

    Jul 2015 - Apr 2016

  • NA Customer Support Representative

    Aug 2014 - Jul 2015