Utsav Upendra

Experience

• 

  Furlenco

  Dec 2016 - now

  • Directed the launch of Prava, a luxury furniture brand within House of Kieraya, spearheading end-to-end development and market introduction strategies• Pioneered the UNLMTD project for Furlenco, introducing an innovative furniture subscription model that set a new industry benchmark for service flexibility and customer engagement• Coordinated with contract designers and developers to ensure seamless alignment with development goals for both Prava and UNLMTD, enhancing product coherence and design integrity• Optimised development workflows to facilitate efficient transitions from contract to in-house teams, reducing project handover times• Led the development (Shopify) of Furblice, a refurbished furniture brand, which leveraged one of the core businesses domain of efficient refurbishment of furniture products• Reimagined core Cart Service, to a multi tenant system to work with new business ventures Show less • Part of the team responsible for the consumer facing web apps (Desktop/Mobile), CMS, Search Service.• Migrated the AngularJS web application into Angular web application which drastically optimised the page load time of the website as well as development time.• Integrated technologies like Dialog Flow with ElasticSearch in order to enhance and optimize the product Search and Recommendations.• Implemented Google Tag Manager in order to simplify the process of analytics tracking by different 3rd party tools like Google Analytics, AdWords Dynamic Retargeting, Facebook Dynamic Retargeting etc.• Implemented Google Analytics’ Enhanced E-Commerce feature for better view of user activity on the website.• Integrated prerender.io to make the web app (SPA) SEO friendly, this radically improved the product visibility on the search engines.• Migrated from Monolith client facing web application architecture to Micro-Service architecture.• Working on an aggregator service that consumes data from different microservices and emits the client app friendly data. Show less

  • Principal Engineer

    Jul 2024 - now

  • Engineering Manager

    Jan 2021 - Jul 2024

  • Senior Software Engineer

    Mar 2019 - Jan 2021

  • Software Engineer

    Dec 2016 - Mar 2019