América Lira

Experience

• 

  SPECTRUM Servicios Técnicos México

  Feb 2012 - Dec 2015

  Diseñador Senior

  • Programa integral de comunicación para grupo de empresas de SPECTRUM GLOBAL GROUP, considerando alcance, costo y gestión.• Mantenimiento y gestión de la identidad visual, newsletter, publicidad, redes sociales,emblemática, congresos, promocionales y material para capacitación.• Diseño y administración de sitio web para empresas de SPECTRUM GLOBAL GROUP.• Toma fotográfica y video en talleres, congresos y cursos de capacitación.• Documentación de los procesos para la certificación ISO 9001-2008. Show less

• 

  Grupo Carso, Sección Amarilla

  Feb 2016 - Jun 2017

  Web UI/UX Designer

  Contributed to the redesign of Seccionamarilla.com, focusing on conceptual design, wireframes, and navigation prototypes.

• 

  Beker/Socialand

  Aug 2017 - Jul 2018

  Senior UX/UI Designer

  Designed the Santander Rewards website, developing user journeys, wireframes, and prototypes.Collaborated on projects with Microsoft Xbox and Seguros Monterrey, focusing on brandstore design and navigation prototypes.

• 

  Aeroméxico's Club Premier

  Jul 2018 - Jul 2022

  UX Lead

  Designed and optimized the user experience for the Club Premier loyalty program.Conducted user-centric evaluations and implemented enhancements.Managed UX projects using architecture diagrams and user flows.Led A/B testing initiatives to validate design proposals.Key Projects:User Experience Optimization: Improved digital touchpoints, leading to increased user trust and engagement.

• 

  Aeromexico

  Jul 2022 - Nov 2023

  Senior Digital Loyalty Specialist

  Led the planning and execution of account management functionality migration from Club Premier to Aeroméxico platform.Directed the implementation of new member tiers, integrating new features into user profiles.Collaborated effectively within SCRUM teams, ensuring alignment with business goals.Conducted design reviews, usability testing, and validated use cases.Regularly presented project updates and progress to stakeholders and product teams.Key Projects:Account Management Migration: Streamlined the transition of loyalty account functionalities, enhancing user experience.New Member Tiers Implementation: Designed and integrated features for new loyalty levels, boosting user engagement. Show less

• 

  45/RPM

  Aug 2024 - now

  Sr. UX/UI Designer

  As a Sr. UX/UI Designer at 45/RPM, I lead the design of user-centered digital experiences for clients in the U.S. restaurant sector, particularly those focused on online sales. I collaborate with cross-functional teams to develop design solutions that are visually appealing, optimize usability, and enhance user conversion.My responsibilities include:Interface Design: Creating and enhancing intuitive and efficient user interfaces, from wireframes to high-fidelity prototypes, ensuring a consistent experience across all devices.UX Research and Strategy: Conducting user research better to understand the needs and behaviors of end customers, applying these insights to define user-centered design strategies.Client Collaboration: Working closely with key clients to understand their business goals and translate them into design solutions that drive growth and user retention.Design Project Management: Overseeing design projects from conceptualization to implementation, ensuring alignment with timelines and client goals.Conversion Optimization: Implementing A/B testing and data analysis to iterate and optimize interfaces, achieving measurable improvements in conversion rates and user satisfaction. Show less