Elisse Roche

Experience

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  Google

  Jun 2013 - Jun 2020

  Product Marketing Manager for Data Migration, responsible for: collaborating with cross-functional marketing, product management, partnerships, and sales teams to deliver value propositions and sales enablement assets; defining the end-to-end marketing strategy for cloud data migration solutions; and designing innovative, integrated marketing campaigns.Lead, Data for Good. Founded the Data for Good program at Google Cloud with the intention of enabling purpose-driven organizations to apply big data solutions to social and environmental challenges, such as sustainability and unemployment. Key initiatives include: _ Data Solutions for Change | As of 2018, nonprofits and NGOs around the world can apply big data solutions to real-world challenges with a need-based Google Cloud credit grant, self-training resources, and hands-on customer support. Learn more --> cloud.google.com/data-solutions-for-change_ Circular Economy 2030 | Circular Economy 2030 was a sustainability contest for social entrepreneurs, hosted in partnership with SAP. Learn more --> cloud.google.com/circular-economy-2030_ Visualize 2030 | Visualize 2030 was a data storytelling contest for higher-ed students, hosted in partnership with the World Bank, the United Nations Foundation, and the Global Partnership for Sustainable Development Data. Learn more --> cloud.google.com/visualize-2030 Show less

  • Google Cloud | Marketing | Data Migration | Data for Good

    Aug 2017 - Jun 2020

  • YouTube | Marketing | Influencer & Social Media

    Sept 2016 - Aug 2017

  • Google | Marketing | Brand & Consumer Behavior Research

    Sept 2014 - Aug 2016

  • Google | Student Ambassador | Columbia University

    Sept 2013 - Sept 2014

  • Google | Marketing Intern | Global SMB

    Jun 2013 - Aug 2013
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  Similarweb

  Jun 2020 - Dec 2021

  Marketing Consultant

  Embedded within the Product Marketing team at Similarweb, a software development and marketing intelligence company that specializes in web analytics, web traffic, and performance. Responsibilities included: branding and naming; product positioning and marketing strategy; content development; product education; and online traffic and behavior analyses.

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  Yale Program on Climate Change Communication

  Jul 2020 - Sept 2021

  Digital Strategist

  Digital Strategist, Marketing & Communications. Responsible for developing multi-channel marketing strategies in support of YPCCC's mission to advance the science of climate change communication, help leaders communicate more effectively, and increase the public's understanding of climate risks and opportunities.

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  Pangea.app

  Jan 2021 - Dec 2021

  Top Emerging Talent

  Member of the '21 Cohort of Top Emerging Talent, where just 200 people were selected from a pool of over 20,000 candidates. The Top Emerging Talent program matches graduate students with high-growth startups in accelerator programs such as YC for freelance consulting work.

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  Carbon Direct

  Nov 2021 - Feb 2025

  Developed and executed go-to-market strategy for carbon removal procurement, supporting credit sales through competitive differentiation and narrative-driven sales enablement materials; supported research and positioning around data center decarbonization and AI for climate change mitigation.Scoped and defined EJ services that included EJ geospatial analyses, community engagement, and community benefits plans (CBPs).Contributed to the development of industry-leading reports, including the Criteria for High-Quality Carbon Dioxide Removal and the annual State of the Voluntary Carbon Market.Developed a robust customer advocacy program spanning customer logos, testimonial quotes, in-depth case studies, and narrative-driven video with climate leaders. Show less

  • Marketing Lead, Carbon Removal, Climate Justice, and Customer Advocacy

    Jan 2023 - Feb 2025

  • Marketing Lead, Full-Stack

    Nov 2021 - Jan 2023