Experience

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  International trade & exhibitions

  Jan 1998 - Dec 1998

  Exhibition sales manager
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  Poise events & exhibitions pvt. ltd.

  Jan 1999 - Jan 2002

  Business development manager

  Business Development, Client Servicing & Artiste Management

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  Entertainment network india ltd.

  Sept 2002 - Jun 2006

  Group manager

  As a Client Servicing Head, Events & Activation Division - 2004 - 2006Revamped the division, positioned the organization as big format Event Management Company. Revenue increased from $ 1.5 Million to $ 3Million in 2 years. Represented my company in pitch for ceremonies related to Commonwealth Games’10. As Business Head, Artiste Representation Division - 2002 - 2004Founded artiste representation division, a new sub business unit in the company. Grew revenue from nil to $0.5 Million in 2 years. Helped event management division lower cost by 10%.Business development & handling diverse client group, Event planning and management, Corporate presentation and Creative visualization Show less

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  The times of india group

  Sept 2006 - Jul 2015

  Deputy general manager

  Led a 15 member team developing innovative concepts and customized solutions on mobile, online and mass media platforms at the world largest selling English daily. Generated revenue by inventing new business model, developing & executing go-to-market strategies and integrating Ad-Tech-Activation platform.• Identified new market trend and introduced concept of mobilizing competitive exam results through Mobile VAS and web portal. Defined platform’s USP and supervised feature planning to meets requirement of multiple customer segments. Generated $ 100K revenue in first year. • Developed new business model by introducing the practice of conceptualizing and organizing client facing activations packaged with exposure on newspaper & TV. Increased revenue from $1.2M to $2M, achieved 4% gain in market share and share of sponsorship revenue increased from 0 to 15% in 5 years.• Conceived and implemented new revenue generation models to converting TV heavy advertiser. Developed solutions on new age digital mediums such as Augmented Reality solutions and Mobile Enterprise Services. Grew business to $ 0.25 Million in 2 years from performance based deals.• Drove the strategy to decrease company’s dependence on top clients.Worked closely with customers, advertisers & editors to develop innovative products and solutions to develop new customer segment, B2B clients. Revenue share from the segment increased by 12% in 4 years.• Managed business analytics on daily basis to keep up with latest trends in the advertising ecosystem and provide better customer management and revenue forecasting. Developed and maintained relationships with decision makers with major agencies & clients.• Prepared and implemented new Standard Operating Practice for organizing activations for clients. Created synergies between legal, procurement & business development teams. Reduce costs by 8% in 2 years. Show less

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  Intuition intelligence inc.

  Jul 2016 - Mar 2018

  Global business development

  A creative analytics startup having proprietary video virality prediction engine. Responsible for developing global business development strategy. Establish and manage the network of business partners. Identify and negotiate third-party partnership agreements. · Collaborated with promoters to draft the Go-to-Market strategy for Asia market. Initiated and negotiated 2 new partner agreements in India within first 2 months of operations.· Helped in building the strategy to onboard small content creators and advertisers by adding new features and capabilities. Show less

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  Vvalyou

  Apr 2018 - Mar 2020

  Business head
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  Grehh media initiatives

  Apr 2020 - Jan 2022

  Co-founder

  Grehh Media Initiatives is a Programmatic Marketplace connecting publishers, content creators across the world with advertisers. Our solutions transparent, automated & a scalable. Working with 300+ Publishers by serving AdTech expertise along with innovations.

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  Adscii - programmatic advertising solutions

  Oct 2021 - now

  Co-founder

  Ad-Scii, by Grehh Media Initiatives, helps you dive into the ever-growing Video advertising. We enable consumption across all screens. We connect Publishers and Content Creators to Brands. All this backed by our in-house seamless video tech.

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  Viralsci - influencer marketing platform

  Oct 2021 - now

  Co-founder

  ViralSci, part of Grehh Media Initiatives, is one of the most powerful marketing, media and influencer networks and has been helping tech companies, gaming publishers and consumer brands reach millions of consumers across the globe.We provide you with in-depth analysis of Influencers. We utilize a combination of unique consumer data, deep market insights, and influencer intelligence. Our influencer network has access to 12M+ influencers across 100+ categories in 150+ countries across 10000+ cities across the globe. Show less