Sandeep Goel

Experience

• 

  SPCNL

  Sept 2001 - Dec 2003

  Senior Executive
• 

  Tellabs

  Jan 2004 - Jan 2005

  Customer support engineer
• 

  Nortel Networks

  Jan 2005 - Jan 2006

  Network Technical Support Engineer
• 

  Nokia

  Mar 2006 - Mar 2010

  • Presales Solution Manager for Optical Products

    Jul 2008 - Mar 2010

  • Team Lead Care - IPT

    Mar 2006 - Jun 2008
• 

  Coriant, Inc.

  Apr 2010 - Jun 2017

  • Team Lead, Solution Sales

    Jan 2016 - Jun 2017

  • Account Manager

    Apr 2010 - Dec 2015
• 

  Ciena

  Jun 2017 - now

  • Driving the India Marketing strategy by defining key trends & themes in conjunction with the local team and APAC/Global marketing team, along with tactics, timing, resources and budget needed to support regional marketing plan of record.• Developing & Executing regional marketing programs that drive customer engagement & sales opportunity.• Developing Account Based Marketing plan with sales account teams for the selected strategic accounts and partners.• Partnering with subject matter experts and other marketing disciplines internally and externally to develop programs and content that create ongoing differentiation in the marketplace.• Focus areas/technologies and leverage strategic products launches, PR, Digital, etc. to meet the local strategy – using all available resource such as video, blog/bylines, banners, digital others, etc. • Driving in region Ciena’s social media efforts by drafting content for Ciena’s blog and creating/supporting local social media campaigns via LinkedIn and YouTube.• Closely working with the corporate marketing and communications team to drive public relation activities, including by-lines, blogs, press releases, case studies that are linked to the regional strategy.• Working with regional field and sales teams to identify target accounts, define buyer personas, and determine events and other sources to best reach target accounts. • Point of contact for Industry associations like COAI/CII/Invest India to drive Ciena specific messaging.• Drive relationship with partners/consultants to influence project priorities.• Drive relationship across Government Accounts & Technical forums covering RailTel, PGCIL, BSNL, TEC/DoT. Show less

  • Director Channel Sales

    Feb 2024 - now

  • Director-Field Marketing, Regulatory and Industry Associations - India at Ciena

    Jun 2017 - Feb 2024