Francois Gendronneau

Experience

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  The MICHELIN Guide

  May 2006 - Dec 2006

  Webmarketing Assistant

  - Operational management of the online store.- Affiliate program management, both as advertiser and publisher.- Search Engine Optimization (content and netlinking optimizations).- Monthly reports for internal communication.- E-mailing campaigns.

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  Adspring

  Mar 2007 - Dec 2010

  Search Marketer

  Search Engine Marketing (PPC campaigns)- Manage campaigns for key advertisers (Retail, Automotive, Finance & Insurance, etc.) on Google Adwords, Yahoo! Search Marketing and Microsoft adCenter.- Define customized SEM strategies according to advertiser’ online goals (traffic, reputation, Return On Investment) and keep a strong relationships with them all along the campaigns.- Develop new clients by consulting their existing SEM campaigns and analyzing their needs.- Create and communicate clear reports and key recommendations according to SEM campaigns performances and web analytics.- Google AdWords Qualified Professional since 2007.Search Engine Optimization- Consulting and implementation of SEO strategies (content and technical optimizations, netlinking development) and follow-up.- Reports and recommendations with clients.Web Analytics- Traffic and conversion paths analysis.- Recommendations on web design and merchandising (also based on A/B testing tools).- Google Analytics Individual Qualified Show less

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  FIRST Rate

  Feb 2011 - Jun 2016

  Digital Marketing Consultant

  As a digital consultant, my role is to understand my clients’ needs and help them to obtain the most from the Internet to grow their business and deliver outstanding user experiences.I closely work with them to deliver high performance results through :- Inbound Marketing - Search Engine Optimisation (SEO)- Social Media Marketing (SMM)- Content Production & Distribution- Search & Display Advertising (PPC & CPM)- Mobile Marketing- Conversion Rate Optimisation (A/B testing)- Advanced Analytics InsightsBasically, my role is to advise businesses on their digital strategy and encourage them to think ahead and beyond. Show less

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  FIRST Digital

  Jun 2016 - Jun 2022

  Head of Analytics
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  Mighty Ape

  Jul 2022 - now

  Business Intelligence Analyst