Experience

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  Beglan academy of irish dance

  Apr 2011 - Aug 2013

  Assistant instructor

  As an instructor I taught dance classes one to two nights a week, as well as private lessons for eight to ten hours each week. I was also responsible for running and emceeing some performances and for attending competitions to coach dancers once or twice a month

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  Stone creek coffee roasters

  Sept 2012 - Aug 2013

  Barista

  My responsibilities as a barista included training to prepare specialty coffee drinks, as well as learning about the different flavor profiles of specialty coffees in order to better educate and serve customers. I was also responsible for maintaining the cleanliness and atmosphere of the shop.

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  Hubbub coffee

  Jan 2014 - Mar 2017

  As the Marketing and Communications Manager, I was responsible for all marketing and promotional efforts for a local specialty coffee company with three locations in Philadelphia. I maintained and updated all digital assets including Squarespace website, Twitter, Facebook, Instagram, LinkedIn, Yelp pages, and Google Business listings. This included conceptualizing and creating original video, picture, and written content to post to social media accounts 2-3 times per week. I also created original content for the HubBub Blog on our website, which is updated 1-2 times per month. In addition to maintaining HubBub's digital assets, my role also included creating and disseminating traditional marketing materials such as flyers, postcards, signage for events and in shops, and more.Finally, as the Marketing and Communications Manager I developed and maintain strategic partnerships between HubBub and other organizations and businesses through sponsorships and promotional agreements to increase awareness of HubBub cafes and products. In the fall of 2016 we entered into a promotional agreement with Netflix to participate in "Luke's Diner Day,"​ a promotion to generate excitement around the new season of Gilmore Girls. On October 5th, I worked with Allied Experiential to transform all three of our cafes into "Luke's Diner"​ from Gilmore Girls, coordinating our entire staff before and during the event, distributing materials provided by Netflix, documenting the day's activities on social media, and providing an event recap to Netflix and Allied Experiential. Show less

  • Marketing and Communications Manager

    Aug 2016 - Mar 2017

  • Barista

    Jan 2014 - Mar 2017
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  Heidi bird design

  Sept 2014 - Sept 2015

  Social media manager

  As the social media manager for Heidi Bird Design, a local Irish dance costume designer, I created and maintained social media accounts to promote the business. I created a Tumblr blog and Twitter account to represent Heidi Bird Design, and I assisted in maintaining the company’s existing Instagram and Facebook accounts. I continuously updated the blog and other accounts, creating interactive graphics, posts, and pictures to promote Heidi Bird Design to Irish dancers across the country. In my first month as social media manager, I gained over 100 followers for the Heidi Bird Design blog. Show less

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  Philly weekly

  Sept 2014 - Dec 2014

  Marketing and advertising intern

  As the Marketing and Advertising intern I assisted one of the retail account executives at the Philadelphia Weekly office twice a week. I worked for the advertising department uploading contests, photo galleries, and event listings to the website, creating invoices, and updating contact information for local businesses. I also created event recaps to promote Philadelphia Weekly to potential advertisers, building a new format for the event recaps that became the template for future documents.

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  Urban ecology center

  Jun 2015 - Aug 2015

  Marketing intern

  My responsibilities as the marketing intern at the Urban Ecology Center included photographing and documenting a wide variety of events and programs, and then using the media I collected to create promotional materials such as blog posts, videos, Facebook albums, Instagram content, and more. I took over 3000 pictures of summer camps, special events, research and citizen science projects, and staff. I wrote five blog posts which were featured on the Urban Ecology Center website, and I curated the Center's first ever Instagram account, which gained over 300 followers during the summer. During my internship, I uploaded, sorted, and tagged over 10,100 files to the Canto Flight Digital Asset Management System. Finally, I created four promotional videos for various summer activities at the Center, using iMovie software. Show less

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  Habitat for humanity philadelphia

  Sept 2015 - Aug 2016

  Digital communications assistant

  As the Digital Communications Assistant for Habitat for Humanity Philadelphia, I was responsible for developing content for and maintaining all of Habitat Philadelphia's social media networks. This included taking pictures, writing blog posts, and developing content for Facebook, Twitter, Instagram, and more. It also required that I post to each social media account on a regular basis. I was also responsible for all of the digital marketing of the Habitat for Humanity ReStore in South Philadelphia, including social media posts, website maintenance, and the creation and dissemination of a weekly newsletter highlighting items at the ReStore. Show less

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  Rival bros. coffee

  Mar 2017 - Sept 2017

  Barista

  As a barista at Rival Bros. Coffee I was responsible for making and serving high quality specialty coffee beverages, educating customers on and selling whole-bean retail coffee roasted by Rival Bros., and maintaining the cleanliness and positive atmosphere of the shop.

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  Original 13 ciderworks

  May 2017 - Oct 2018

  Marketing and events manager

  As the Marketing and Events Manager for Original 13, my responsibilities included building and managing all digital assets for a cidery and restaurant in Philadephia, as well as coordinating all inside and outside events for the cider company. I built and maintained the Original 13 Ciderworks and Sir Charles Hard Cider websites through Wordpress, and I handled creation and dissemination of digital content, including video, writing, and photography, through the website, blog, Facebook, Instagram, and Twitter accounts. I also created all digital and print promotional materials, including digital and print advertisements in outside publications. I was also responsible for merchandising for the Original 13 brand and the Sir Charles Cider brand; this includes pricing, designing, sourcing, and selling all merchandise related to the two brands. Finally, as the events manager at Original 13, I was in charge of coordinating and staffing all outside events participated in by the company, including street festivals, beer and wine shows, private tastings, and more. I also coordinated and scheduled private in-house events such as weddings and parties, as well as general restaurant reservations through various online platforms. Show less

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  Semrush

  Oct 2018 - Dec 2020

  As the US Event Marketing Manager for the SEMrush Events Team, I was responsible for coordinating SEMrush's participation in trade shows and conferences throughout the United States. I was also responsible for hosting SEMrush's own events for partners, customers, and prospective customers. I worked on an international team of event marketing professionals who helped represent SEMrush at offline events globally.While COVID-19 prevented offline trade shows and other events from happening in the United States, I managed sponsorships and staffing of virtual trade shows and conferences, as well as hosting virtual events on behalf of SEMrush. Show less As the Event Marketing Specialist for SEMrush, I worked on an international team of event coordinators to plan and execute events on behalf of SEMrush throughout the United States. These events included lead-generation activities at conferences and trade shows, as well as customer appreciation events for current clients. My responsibilities with regard to trade shows and conferences included traveling to different events, helping to coordinate travel for the team, preparing and coordinating shipments to and from the events, and facilitating the setup of the SEMrush booth and/or exhibit space at the event. I also acted as a host at the booth, introducing visitors to the SEMrush platform, and helping guide conversations between potential clients and our sales and customer success representatives. Customer appreciation events, or road shows, were another important aspect of my job. I helped coordinate road shows for current clients from start to finish, including researching which cities we should hold these events in, researching and booking venues, creating contact lists to invite to the events, writing the copy for and scheduling invitations via email, compiling and shipping all materials for the event, and attending the event to act as host. I also helped coordinate with outside experts and speakers who will contribute to these events, and I handled all follow-up communications with attendees and contributors after the event. Outside of specific events, I also helped with inventory management of company merchandise and giveaway items and printed collateral. I worked with my team to choose branded items to order, place orders, and manage storage of these items throughout the year. Show less

  • Event Marketing Manager

    Mar 2020 - Dec 2020

  • Event Marketing Specialist

    Oct 2018 - Mar 2020
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  Accelevents

  Jan 2021 - Aug 2021

  Community and events manager

  Accelevents is an all-in-one virtual & hybrid events platform that empowers event organizers and marketing professionals to create authentic human connections and memorable experiences. As a leading event technology platform, Accelevents is redefining the way brands connect with their audiences with a user-friendly yet robust set of customizable and interactive features. As the Community and Events Manager, I was responsible for Accelevents' proprietary events strategy, as well as fostering relationships and community building with event marketers in both the virtual and offline events spaces. Show less

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  Informa

  Aug 2021 - now

  As the Associate Marketing Manager for Informa Tech's Channel Partner's Events Division, I am responsible for driving attendance and delegate revenue growth for the Channel Partners and Channel Futures portfolio of events, including Channel Partners Conference & Expo, Channel Futures MSP Summit, and Channel Futures Leadership Summit.In this role, I have managed multiple event budgets and campaigns simultaneously, strategically targeting channel partners to achieve attendance and revenue goals. I approach each event with a dedicated, multi-channel marketing strategy, involving both digital and offline channels, and manage multiple contractors including photographers, videographers, social media managers, telemarketers, and more. I also conduct in-depth post-event analysis of our registration and web-traffic data, using tools like GA4, EV2, and others to determine the most effective audience recruitement channels. Over the last 2.5 years, including 3 Vegas events, my efforts have contributed to a more than 30% increase in audience attendance at Channel Partners Conference & Expo. Show less

  • Marketing Manager

    Apr 2024 - now

  • Associate Marketing Manager

    Aug 2021 - Apr 2024