
C. P. Singh, Certified Independent Director ,KEI, Siemens,Toshiba, Orient, KEC, ESG
Engineer-Marketing

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Skills
Account ManagementAMIAnalytical SkillsBusiness-to-Business (B2B)Business DevelopmentBusiness ManagementBusiness StrategyCertified Independent DirectorChannel Account ManagementChannel PartnersChannel StrategyCommunicationCompetitive AnalysisCross-functional Team LeadershipCustomer Relationship Management (CRM)Customer Segmentation StrategyEnergy ManagementEnvironmental, Social, and Governance (ESG)Fiduciary ManagementGeneral ManagementInterpersonal SkillsKey Account ManagementLeadershipManagementMarket AnalysisMarketing StrategyMarket PlanningMarket ResearchNegotiationNew Business DevelopmentOrganizational LeadershipProduct ApprovalProduct ManagementProject PlanningRatio AnalysisSalesSales and MarketingSales ManagementSales OperationsSCADASmart CitiesSmart GridSmart MeteringStrategic PartnershipsStrategic PlanningStrategic ThinkingStrategyTeam LeadershipTeam ManagementTechnical SeminarsCommodity MarketsInternational TradeBusiness PlanningEmerging MarketsRetail Merchandising, Business OperationsBusiness Process ImprovementValue Chain AnalysisRetail OperationsRetail Category ManagementProfit Center ManagementPoultryInvestment AdvisoryRetail MerchandisingBusiness ProcessCross-functional TeamRetail CategoryChannel AccountOrganizationalContract NegotiationOperations ManagementProduct DevelopmentElectrical EngineeringAutomationProject ManagementAbout me
A seasoned professional (B. Tech – EEE from N.I.T – Warangal, Certified Independent Director and Management courses from National University of Singapore-Business School at Singapore and Indian Institute of Management – Bangalore at Bengaluru), proactive leader, flexible, mobile and planner with cross functional expertise with 28 years of experience in Strategy at Corporate level, M&A, Building Sector businesses, Industrial, Institutional, Retail Businesses, LV switchgear, Motors, Drives, PLCs, Wires, Cables, Switches & Sockets sales, Elevators, Escalators, Heating Ventilation & Air Conditioning (HVAC) Product & Solutions, Transformers, UPS, Smart Grid, Smart Metering & Communication, Smart Community/City business, Building Energy Management & Automation as well as Power Supply, Water & Waste Water segment, , New Technology business Sales & Marketing, Business Development, Service Sales, Operations, P&L handling, Channel Network Management, Key Account Management, Team development, Product Management, Project Management, Customer Support, Competitor and Market study & analysis, Team Management & experience of working in diverse cultures in India and globally. The wealth of expertise comes from Business Development, Sales & Marketing, Strategy of mature and new technology solutions in space of Building Sector diverse businesses, Smart Grid, Smart Community/City with products & Solutions like Communication hardware & firmware, Meter Data Management software, Smart Metering/Advanced Metering Infrastructure, Building Energy Management & Automation as well as Power Supply, Smart Elevators, Smart Air Conditioning, Smart LED lighting communication capable products and solutions, Water & Waste Water treatment solutions, Energy Management software, Industrial & Consumer Products like Low Voltage Switchgear, Motors, Drives, wiring accessories, MV products and Services including VCB Retrofits, PLCs, PLCCs Modular Switches, Sockets, MCBs/DBs across diverse geographies, all India and south Asea.
Education

Indian Institute of Management Bangalore
2005 - 2005Programme for Business Managers Business, Management, Marketing, and Related Support Services
National University of Singapore
2017 - 2017Advanced management programme
National Institute of Technology Warangal
1992 - 1996B. Tech Electrical & ElectronicsActivities and Societies: Part of organizing committee of Annual Student Festival
Experience

Kirloskar Electric Co. Ltd.
Sept 1996 - May 1999Engineer-MarketingRole: Undertaking industrial sales and marketing of Low Voltage AC/DC Motors, Alternators, Transformers & Switchgear products.Attainments: Bagged major order from Hindalco Industries Limited for DC Motors worth INR 15’0 million. Deftly handled major customers such as:o BPCL, Naini.o Roto Pumps.o Lohia Group, Kanpur.o Sugar Mills of Uttar Pradesh & Uttarakhand for AC/DC Motors. Augmented business of AC & DC motors to Rs. 40’0 million in the year 1998-99 as against Rs. 30’0 million in 1997-98. Show less

Siemens
May 1999 - Jul 2014Responsible for complete product sales business of outstation territories of Northern India and complete Channel management of Northern India handling a team of 11 sales engineers for IA, DT, & BT LV business of Siemens Limited. Northern India included states of J&K, Punjab, Haryana, Himachal Pradesh, Rajasthan, Uttar Pradesh, Uttarakhand and Part of Madhya Pradesh.Attainments: Achieved turnaround for outstation territories in complete northern region business with a growth of 157% from existing & new clients with a team of young Sales Engineers. Deftly managed recruitment of Engineers and Channel Partners. Registered a stupendous growth of 150% for Punjab, Himachal & J&K regions. Creation of second A&D sales office at Chandigarh effective Nov’06 in northern region. Tapped unexplored markets-new (Paper Segment) & existing customers in Sugar segment. Successfully executed 16 Green Field Sugar and Co-Generation Projects in Siemens favour in 2 years worth INR 160’0 Mio. Competently converted 21 out of 65 channel partners into “Crorepati” Channel Partners from Northern Region. o Highest all India in Siemens Limited. Efficiently managed Channel Partners with a sales force of 195 persons till Oct’06. Show less Role: Administering complete industrial sales and marketing activities for promoting Automation & Drives Technologies i.e. low voltage switchgear, motors, drives, PLCs, MCBs, DBs business including channel managment.Attainments: Registered business growth of 80% in short span of 2 years for UP Central-II territory despite low Industrial growth. Entrusted with additional responsibility of supervising UP Central-I Territory Manager based at Kanpur handling complete A&D business Show less Attainments: Demonstrated capabilities by securing rate contract for Low Voltage Motors worth: o INR 45’0 from Hindalco Industries Limited for their brown field project in the year 2000-01o LV Switchgear Business of INR 25’0. Bagged Retrofit business of 30 numbers low voltage air circuit breakers in NTPCs & Hindalco Industries Limited. Attained business growth of 145% in UP-East territory in the year 2000-01 as against 1999-00. Enabled to secure single largest order of variable frequency drives worth INR 60’0 from Hindalco Industries Limited. Show less
Business Segment Head - Smart Metering & Communication, Head - Strategy for Smart Grid-Services BU
Aug 2011 - Jul 2014Senior Manager - Strategy
Nov 2009 - Aug 2011Office Head - Lucknow for Product Sales Business
Oct 2007 - Oct 2009Business Head-Outstation Territories, Northern India & Channel Management Head, Northern India
Jan 2004 - Oct 2007Territory Manager - Lucknow (UP Central-II)
Aug 2001 - Dec 2003Territory Manager, Renukoot, UP-East, handling complete A&D Business
May 1999 - Jul 2001

Toshiba India Private Limited
Jul 2014 - May 2019General Manager & Head - Smart Community BusinessI am responsible for business of Community Solution Company in Toshiba India Pvt. Ltd for India focusing on making human life safe, secure and comfortable. We make city/community life Smart & Efficient by offering state of the art Community solutions like Micro Grid, Modular Data Center, Building Energy Management systems,Home Energy Management solution, VPP, Power distribution equipments, Intelligent Traffic Management Solution, Smart Lighting solutions based on LED, Air Conditioning, Elevator, Smart Metering and many other solutions from Toshiba group.Responsible to make Strategy and Implement in India market for Community Solution Company Business. Show less

Orient Electric
May 2019 - May 2022Head - Sales. Product Management, Marketing and Business Development of Switchgear & Wiring AccessorWas responsible for pan India role of setting up the start up B2B business and with additional responsibilities of Product Management, Marketing and Business Development for Switchgear & Wiring Accessories Business Unit at Orient Electric Limited. Orient Electric Limited is a listed company on India stock exchange and part of CK Birla group.

KEI Wires and Cables
Jun 2022 - nowVice President of Marketing And Business DevelopmentResponsible for pan India business development function of complete Cables and Wires product portfolio across market segments in public and private sector domain for B2B and B2C businesses
Licenses & Certifications

Environmental Social and Governance (ESG) certification
Word Development Corporation and Director's InstituteMay 2024- View certificate

Independent Director Proficiency Certificate by Indian Institute of Corporate Affairs (IICA)
Indian Institute of Corporate Affairs (IICA) under the Aegis of Ministry of Corporate Affairs (MCA)Oct 2023
Languages
- enEnglish
- hiHindi
- maMarathi
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