April Beatson

Experience

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  Toronto Symphony Orchestra

  Dec 2014 - Aug 2015

  Telesales Representative

  -Gained extensive experience in communicating with and selling to patrons over the phone-Learned the fundamentals of fundraising for the children's' education outreach campaign-Subscription sales-Customer service

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  The Royal Conservatory of Music

  Jun 2017 - Aug 2017

  Front of House Usher

  -Greeting guests-Answering questions/concerns-General assistance-Scanning tickets -Helping guests to their seats-Ensuring rules are being followed- addressing instances of non compliance

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  Vans

  Jul 2017 - Sept 2021

  Sales Associate

  -Working with a team to meet goals-Using Salesforce software for transactions and tracking KPIs-Positively reflecting the Vans brand-Customer service-Interacting with a wide range of customer personalities-Helping to train new employees-Stock: unpacking shipments, maintaining stockroom organization-Inventory-Markdowns & Consolidation-Implement new floorsets & Visual merchandising

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  Maximum Exposure 23

  Sept 2017 - Apr 2018

  Creative Director

  As a part of my thesis, this project ran from Sept 2017-April 2018. I was a member of the team of 4 students who planned, curated, fundraised, and executed the 23rd annual weeklong film, photography, and integrated digital arts exhibition of student work, taking over the entire Image Arts building. -Responsible for extensive design work including -Logo-Promotional material-Posters-Visitor pamphlets-Making a sponsorship booklet and contacting potential sponsors -Assisting the team in weekly meetings-Coordinating volunteers-Gallery sitting-Various tasks Show less

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  Self-employed

  Jun 2018 - now

  Freelance Photographer

  Exhibition list on website www.aprilbeatson.com/about

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  Snapd Inc.

  Jun 2019 - Nov 2019

  Staff Photographer

  -Photographing a wide range of community events -Approaching participants for permission to include their name and photo-Creating short promo videos for the Snapd app-Writing event descriptions and captions-Sharing to social media pages

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  Arts Ahead Symposium

  Oct 2020 - Mar 2021

  Marketing Team, Web Manager

  As a graded part of the Centennial College Arts Management Program, I was a member of the Marketing team, and Web manager (Jan-Mar) for the annual student run Arts Ahead Symposium Marketing Tasks (shared with group): -Attending weekly meetings-Creating committee reports-Building ticketing structure-Identifying target market-Creating a brand identity including logo-Formulating and following critical path and social media plan-Compiling social media content based on theme relevance and engagement-Creating Google and Facebook ads-Forming and sending newsletters with MailChimpWeb Tasks (with partner):-Communicate with teams to compile updated and accurate information-Delegate tasks to partner-Website design-Create blog posts-Monitor ticket sales Show less

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  The STEPS Initiative

  Nov 2020 - Dec 2020

  Mentorship

  Centennial College Mentoring Program-Focus on place making, community engagement-Presentations on how the organization is run, their programs, and the process of a community based approach to exhibiting public art-Discussions and Q&As with team members to learn about their specific roles and tasks within STEPS

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  Mural Routes

  Jan 2021 - Feb 2021

  Project Planner

  As part of the Centennial College Arts Management Storyworks program, I created two work plans for upcoming murals using Google Sheets and Microsoft Excel, receiving feedback from the managing director. Through this I learned project planning skills, typical order and length of activities, the difference between grant funded and sponsored projects, I was given a brief overview of Asana and how it is used.

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  Scotiabank CONTACT Photography Festival

  Mar 2021 - Apr 2021

  Website and Communications Assistant

  Using Wordpress:-Reviewing previously added venues, exhibitions, events for errors-Inputting new Juried, Open-Call, and Public Exhibitions, with photos, captions, tags and proper categorizing, as well as new venues, workshops, and artist talks-Using team spreadsheet to review and track progress of website tasks-Updating venue accessibility-Updating text, reformatting essays for archived exhibitions

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  Theatre Passe Muraille

  Mar 2021 - May 2021

  Fundraising and Marketing Intern

  -Project planning for online auction: created critical path, past and potential donor management spreadsheet, drafted board and past donors email to determine feasibility, created generic ask letter, edited auction guidelines and donation form, researched potential donors, updated 32 Auctions page-Created infographics and spreadsheet regarding TPM's reach in newsletters and social media, to share with partners, sponsors, and donors-Recorded audience feedback, quotes, and testimonials from all social networks-Created web page metadata, contributed to social media content calendar, reviewed and inputted newsletter stats into tracking document, reviewed website for navigation experience and errors, created a table comparing social media accounts of TPM to similar sized theatre companies-Received tutorials in Mailchimp and social media marketing-Attended weekly one on one and staff meetings Show less

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  Culture Days | Fête de la culture

  Sept 2021 - Mar 2022

  Network Communications Assistant
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  BURDIFILEK

  Jan 2023 - now

  Marketing and Business Development Assistant