Experience

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  Pakistan poverty alleviation fund

  Jul 2018 - Aug 2018

  Intern

  I earned the prestigious title of "Best Intern" for my exceptional performance. Throughout my internship at Pakistan Poverty Alleviation Fund (PPAF), I accomplished the following actionable tasks:1. Engaged in a 4-day fieldwork assignment in Swat during the initial two weeks. Working closely with the Field Coordinator, I collaborated with community organizations, village organizations, and local support organizations to assess and evaluate the progress of PPAF's beneficiaries. Subsequently, I assessed the effectiveness of PPAF's projects and determined the outcomes of their investments.2. Transitioned to the Administration department for the following two weeks. Within this role, I was entrusted with procuring supplies, maintaining inventory records, and overseeing the resolution of staff issues and problems.3. Collaborated with the procurement and finance departments for the remaining duration of my internship. During this period, my responsibilities encompassed developing Expression of Interests (EOIs) and creating financial plans for events hosted by PPAF. Show less

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  Iba arts & photography society

  Sept 2018 - May 2019

  Executive council member

  As an Executive Council Member of IBA's largest society, IBA Arts & Photography Society (IAPS), my actions included:- Managing major society events - Enigma VIII and LipDub.- Handling day-to-day operations during Enigma VIII, such as vendor interactions, logistics management, and arranging props for sub-events and on-ground activities.- Securing sponsorship and representing the society in corporate meetings for Enigma VIII.- Marketing the event and overseeing the sales and participation department.- Providing on-ground coverage for IBA's convocation as the official photography partner of IAPS.- Taking responsibility for on-site shooting, prop management, and placement during LipDub '19, an all IBA celebration initiated by IAPS in spring 2019. Show less

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  Interflow communications

  Jun 2019 - Jul 2019

  Account management intern

  During my six-week internship, I actively worked in the account management department, where I engaged in various tasks:- Client Communication and Relationship Management: I effectively communicated with clients and maintained strong relationships with them throughout the internship.- Client Account Monitoring: I diligently monitored client accounts, ensuring that all key deliverables were met within the specified timelines.- Weekly Forecasts: I prepared and presented weekly forecasts to track the progress of client projects and provide updates to the HR manager.- Research and Marketing Strategies: I conducted thorough research and developed multiple marketing strategies to support client portfolios, utilizing effective networking techniques.- Collaboration and Implementation: I collaborated with the team to contribute to the implementation of strategic marketing initiatives, working towards achieving client objectives.- Client Presentations and Representation: I had the opportunity to accompany senior account managers in client presentations and represented Interflow Communications at the Interior Ministry.- -- Brand Positioning and Creative Input: I actively participated in designing and executing brand positioning strategies for clients, offering creative ideas to senior account managers for impactful marketing campaigns.- Social Media Content Creation: I assisted the digital team in creating engaging social media content, supporting their efforts to enhance client brand presence.Throughout my internship, I reported directly to the general manager of the account management department, gaining valuable experience in account management and contributing to the overall success of Interflow Communications. Show less

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  Engro corp

  Jul 2020 - Sept 2020

  Supply chain intern

  During my eight-week internship, I actively contributed to the M&S department in the central procurement function of the organization. Here are the key highlights of my involvement:1. Consolidation of Spend Data: I focused on consolidating the spend data from three Engro subsidiaries, namely EPCL, EPQL, and EFERT. By analyzing this data, I successfully identified potential candidates and created shortlists accordingly.2. Identifying Common Vendors: I played a crucial role in identifying vendors shared by the three subsidiaries, which proved advantageous in securing better negotiated deals.3. Streamlining Procurement Procedures: To enhance the overall procurement process, I streamlined procedures by consolidating the spend data. This consolidation allowed for the development of a structured database, facilitating efficient management and analysis of procurement information.4. Utilizing Data Insights: Leveraging the insights derived from the data, I successfully negotiated improved deals with potential vendors. This data-driven approach significantly enhanced the efficiency of the procurement process across Engro subsidiaries.Throughout my internship, my efforts in the M&S department focused on consolidating spend data, identifying common vendors, streamlining procedures, and utilizing data insights to drive better outcomes in procurement. Show less

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  Groupm

  Jan 2021 - May 2021

  Project trainee - elp

  As part of the experiential learning program at IBA, I embarked on a 4-month project focused on boosting online sales in the Masala Category within the US and Canada. Throughout this project, my tasks included:1. Developing a Comprehensive Strategy: I took the initiative to create a detailed 4-month strategy plan aimed at increasing online sales. This plan encompassed various tactics and approaches to achieve the desired objective.2. Estimating Media Budget: Within the strategy plan, I provided an estimated media budget with the goal of reaching 70% of the Masala Audience in both countries. This budget allocation was designed to optimize our marketing reach and impact.3. Optimizing Media Platform Mix: To maximize the effectiveness of our marketing efforts, I proposed an optimal mix of media platforms. This involved analyzing data from diverse digital marketing tools, including Facebook Audience Insights, Google Analytics, Google Display and Search Ads, Google Trend Analysis, YouTube Reach Planner, and YouTube TrueView for Action.Through the utilization of these digital marketing tools, I gathered valuable insights and data to inform my decisions regarding the strategy plan, media budget, and media platform selection. The objective was to drive online sales growth in the Masala Category within the US and Canada. Show less

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  Tabeer energy (private) limited

  Sept 2021 - Aug 2023

  As a member of a collaborative and diverse cross-functional team spread across Tokyo, Singapore, and Pakistan, my primary responsibility revolves around strategically marketing 5 MTPA of LNG from Mitsubishi to penetrate the Pakistani market. Here are the key contributions and roles I fulfill:1. Client Prospecting and Marketing Strategies: Lead data collection and analysis to develop targeted marketing strategies for effective customer engagement.2. Sales Metrics and Market Reports: Provide routine reports on sales metrics, market strategies, and competitor assessments to inform decision-making.3. MOU Acquisition: Secured several Memorandums of Understanding (MOUs) for downstream RLNG supply, expanding market reach by 250 MMCFD.4. Business Lead Management: Effectively manage over 20 business leads through market research and proactive prospecting.5. EOI Process: Play a key role in the Expression of Interest (EOI) process, attracting potential buyers and facilitating negotiations.6. Market Analysis and Policy Assessment: Provide support in analyzing the natural gas and RLNG market in Pakistan, sharing weekly findings with Singapore and Tokyo teams.7. Margin Analysis and Financial Audits: Prepare detailed analyses to determine RLNG sales margins, conducting financial statement audits of competitors and potential buyers.8. Negotiation Support: Participate in negotiating LNG sales Heads of Agreements (HoAs) and fully termed Sales & Purchase agreements (SPAs) across diverse customer sectors.9. Agreements and Contracts: Assist in negotiating critical agreements like the Gas Transportation Agreement (GTA) with Suis and the Implementation Agreement (IA) with PQA.In summary, my role involves strategically marketing Mitsubishi's LNG, managing business leads, supporting negotiations, conducting market analysis, and contributing to various agreements and contracts. Show less During my tenure as an MT (Management Trainee) at Tabeer Energy, I had the opportunity to work in two departments: Marketing and Regulatory Affairs. Here are the key accomplishments and responsibilities I undertook:1. Business Lead Management: I effectively managed and nurtured a portfolio of over 20 business leads. This involved conducting extensive market research and implementing successful prospecting strategies.2. Execution of EOI Process: I took the lead in executing the Expression of Interest (EOI) process, attracting potential buyers and generating interest in our offerings.3. Demand and Pricing Forecasting: Through meticulous analysis and day-by-day sensitivity assessments of changing variables, I accurately forecasted the demand and pricing of Regasified Liquefied Natural Gas (RLNG) in Pakistan.4. Margin Analysis and Financial Audits: I conducted detailed analyses to determine the margin on RLNG. Additionally, I performed audits on financial statements of competitors and potential buyers, providing valuable insights for strategic decision-making.5. Negotiation Support: I provided valuable assistance to the GM (General Manager) of Marketing in negotiating LNG sales Heads of Agreements (HoAs) and fully termed Sales & Purchase agreements (SPAs) with prospective customers from diverse sectors.6. Agreements and Contracts: I supported the GM of Marketing in negotiating crucial agreements such as the Gas Transportation Agreement (GTA) with Suis and the Implementation Agreement (IA) with PQA (Port Qasim Authority).Throughout my time at Tabeer Energy, I actively contributed to the Marketing and Regulatory Affairs departments by managing business leads, executing the EOI process, forecasting demand and pricing, conducting financial audits, and providing negotiation support for critical agreements. Show less

  • Executive Officer - Commercial & Strategy

    Sept 2022 - Aug 2023

  • Management Trainee

    Sept 2021 - Sept 2022
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  Mitsubishi corporation

  Jul 2023 - now

  Executive officer - new business development

  1. Nature-Based Solutions (NBS) for Carbon Neutrality: Leading NBS initiatives for carbon sequestration projects, aligned with MC's 2050 carbon neutrality goal.Actively evaluating business plans for viability, capital structure, and compliance, ensuring sound financial decision-making.2. Project Management and Execution: Developing detailed project plans with clear objectives, timelines, and resource allocation for streamlined execution. Monitoring project progress, swiftly identifying bottlenecks, and implementing effective solutions for ongoing success. Proactively managing project budgets, optimizing resource utilization, and driving cost efficiency. Conducting comprehensive risk assessments and formulating contingency plans for smooth operations.3. Business Growth: Evaluating Joint Ventures portfolio, recommending sustainable returns, and identifying growth opportunities for foreign investors. Conducting in-depth research and analysis to contribute to the formulation of country goals and strategies, fostering overall business success.4. Collaboration and Communication: Collaborating effectively with C-Level executives and diverse stakeholders, leveraging strong communication skills for achieving business objectives and fostering exponential growth. Show less