
Timeline
About me
👩💻 Digital Marketing Advisor & Social Media Content Creator at University of Twente | 💁♀️ Airbnb Superhost at Casa Desiré Valencia
Education

Staring college
2000 - 2006Havo profiel economie & maatschappij
Hogeschool van arnhem en nijmegen
2006 - 2010Bachelor of communications (graduated with merit) communicatieActivities and Societies: - Board member of the former study association Comma - Editorial staff for the programme newsletter COpywrite - Student assistant during open days
Experience

Zodiac zoos
Sept 2008 - Jun 2009Intern & on-call workerI was responsible for creating a script for various teambuilding activities at Zodiac Zoos (Zodiac & Nature). I also designed posters and advertisements, wrote press and news artivles and performed other day-to-day tasks.

Lscc. home of happy brands
Feb 2010 - Jun 2010GraduateAs part of my study programme in Communication, I researched LSCC's brand awareness. Based on the research results, I wrote an advisory report to improve the brand awareness.

A&m impact internetdiensten
Jul 2010 - Jan 2011Project manager for website and webshop developmentAs project manager I was responsible for supervising various internet projects, like website and webshop development. I was also involved in social media and other communication tasks, including maintaining the company's website, sending newsletters and setting up campaigns. I also regularly gave training in CMS management, Twitter and LinkedIn to small groups of customers/relations.

Home of happy brands
Feb 2011 - Dec 2013Communications advisor / project managerAs a communications advisor / project manager, I made sure that projects ran smoothly. My tasks contained consulting customers, briefing colleagues, creating and maintaining budgets and plannings, presenting the work to the customer, etc. Other things I have been working on are more practical: maintaining websites and social media accounts of the agency and customers. My specialization lies in online communications, so my projects where all in that field: websites, webshops, web applications, online marketing, Google Analytics, social media and so on. In addition, I regularly attended network meetings to build and maintain new and existing relationships for the agency. Show less

Ue systems europe
Jan 2014 - Aug 2015Marketing manager europeUE Systems is the world leader in providing ultrasonic instruments & training solutions for predictive maintenance, reliability, condition monitoring, and energy-saving programs. As Marketing Manager Europe I was responsible for:* Setup and execute email marketing campaigns* Update and maintenance of European website* Develop and maintain marketing campaigns with AdWords* Coordinate further expansion of website language versions* Coordinate exhibitions agenda and equipment planning* Roadshow planning* Advertising development and execution* Coordinate and plan webinars* Manage orders and invoicing in Exact Online* Generate regional activity reports* General maintenance of Microsoft Dynamics CRM Show less

University of twente
Sept 2015 - nowAs Digital Marketing Advisor and Content Creator I’m currently working on several tasks and projects to contribute to the overall MC goals of the University of Twente. These include:- Student recruitment for the study programmes of the Faculty of Engineering Technology. - Content creation for Instagram and other UT social media accounts.- Participating in Agile Scrum sprint projects in relation to employee advocacy and awareness (certified Scrum Master).- Hosting LinkedIn workshops for UT employees in relation to ambassadorship. Show less As Marketing & Communication Advisor for UT's Professional Learning & Development Center, I’m primarily focussing on recruitment for the 2 part-time masters of PLD. In addition, I’m involved in the development of the long-term strategy for lifelong learning at the university level.Tasks in relation to recruitment:- Creation of a MarCom plan for the 2 masters including the definition of specific actions needed to achieve the goals- Recruitment of leads- Following up leads with a data-driven customer journey approach- Use of Microsoft Dynamics CRM and ClickDimensions- Content creation for social media, newsletters, website, etc.- Use of social media- Website maintenance - Organisation (online) events- Etc.Tasks in relation to the long-term lifelong learning strategy:- Think along with the project team for the UT-wide lifelong learning strategy- Provide faculties with relevant input- Connect, inspire, and support where needed- Etc. Show less At the Marketing department of University of Twente, our focus lies on the recruitment of new students for the university's Bachelor's and Master's programmes. In the position of (online) marketer, I contribute to this goal specifically for my account: the faculty of Engineering Technology. Main responsibilities:- Developing and executing (online) marketing activities- Market research and analysis of marketing funnel- Strategic marketing planning- Branding- Relationship management- Project coordinationNext to working on student recruitment for the study programmes in our faculties, I'm involved in other projects, like profiling the research themes of the faculty and the 4TU Centre for Resilience Engineering. Show less
Digital Marketing Advisor & Social Media Content Creator
Apr 2023 - nowMarketing & Communications Advisor Lifelong Learning @ Professional Learning & Development (PLD)
Mar 2021 - Apr 2023(Online) marketeer for the Engineering Technology faculty
Sept 2018 - Mar 2021Online Marketeer & Social Media Specialist
Sept 2015 - Sept 2018

Fyon - fysiotherapie oost nederland
Mar 2018 - now(digital) marketing consultantAs (Digital) Marketing Consultant, I'm supporting FYON Fysiotherapie Oost Nederland with digital marketing activities, like the overall marketing strategy, website maintenance, social media etc.

Pld centre | universiteit twente
Mar 2021 - Apr 2023Marketing & communication advisor
Casa desiré valencia
Feb 2023 - nowAirbnb superhostSince February 2023, I'm the owner and property manager of Casa Desiré Valencia, a short-term rental/Airbnb in the heart of Valencia. I'm the first point of contact for our guests, coordinate cleaning and maintenance with our team, and create content for Instagram. Almost all our communication with the guests is automated through Lodgify and everything is optimized based on the guest journey.
Licenses & Certifications

Collegereeks: customer psychology: understand & influence customer behaviour
Institute for service leadershipJan 2020
Cambridge english level 3 certificate in esol international (proficiency, c2)
Cambridge assessment englishAug 2016
Masterclass strategisch marketingplan
Srm opleidingen en trainingenApr 2022
Frankwatching trainingen - social media analytics
FrankwatchingSept 2016- View certificate

Airborne ultrasound level i
Ue systemsDec 2014 
Google digitale werkplaats basisprincipes van online marketing
GoogleOct 2019
Masterclass branding & positioning
Srm opleidingen en trainingenMay 2017
Google analytics academy 2 - platform principles
GoogleMar 2014
Google analytics academy 1 - digital analytics fundamentals
GoogleOct 2013
Crossfit level 1 trainer
CrossfitJul 2018
Languages
- duDutch
- enEnglish
- spSpanish
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