
Allison White

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About me
Behavioral Scientist in Atlassian’s Team Anywhere Lab
Education

George Mason University
-Fellowship, Center for Social Entrepreneurship Entrepreneurship/Entrepreneurial StudiesThe Social Innovation Program brings leading undergraduate and graduate students from a global applicant pool to George Mason University for five weeks of intensive academic and experiential training. Graduates emerge armed to successfully apply entrepreneurial approaches to social causes in the nonprofit, public, and private sectors.• Explored social entrepreneurship through lectures taught by leading thinkers and changemakers from the DC area• Boosted the capacity of two DC-area… Show more The Social Innovation Program brings leading undergraduate and graduate students from a global applicant pool to George Mason University for five weeks of intensive academic and experiential training. Graduates emerge armed to successfully apply entrepreneurial approaches to social causes in the nonprofit, public, and private sectors.• Explored social entrepreneurship through lectures taught by leading thinkers and changemakers from the DC area• Boosted the capacity of two DC-area nonprofits through pro bono consulting• Devised and market-tested a social change-oriented service using lean start-up principles Show less

William & Mary
-Bachelor of Business Administration (BBA) Marketing and Sociology
Experience

William & Mary
May 2013 - May 2015• Conducted a review of philosophical and theological reflections on secularity and objectivity in the modern age as they apply to the discipline of Sociology and to William and Mary’s Sociology department• Blogged throughout the research to share reflections on the research process; blog posts viewable at http://ccsummerresearch.blogs.wm.edu/author/amgrady/ • Wrote a research paper evaluating the relevant scholarship and its pragmatic value for pedagogical methodology in William and Mary’s Sociology department Show less
Group Fitness Instructor
May 2013 - May 2015Research Assistant
May 2013 - Aug 2013

The Clapham Group
May 2014 - Aug 2014Intern• Enhanced and built out database cataloguing brands’ engagements with causes; secured web host for database to make it visible to clients; built comprehensive guide for future employees to add to the database• Edited and enhanced visual presentation of pitch decks sent to potential film investors • Researched potential clients’ past engagements with causes and created digestible visual reports• Conducted case study on critiques of movie, Noah; provided marketing advice to producers of a film that could face similar criticism Show less

Gold's Gym
May 2014 - Jun 2017Group Fitness InstructorPlanned and taught BodyPump and cycle classes in Golds Gyms across the DC-metro area. Provided modifications for participants with different levels of fitness and physical limitations.

Deloitte
Jul 2015 - Sept 2019• Scoped the design work stream of each project and selected appropriate methodology by balancing the project's desired outcomes, budget, and technical constraints • Led a team conducting user research through interviews and workshop facilitation to understand current state roles, processes, goals, needs, and pain points• Guided team in synthesizing research findings into personas, blueprints, and insights to frame the problem• Facilitated workshops with stakeholders to imagine the future state. Communicated that future state through user flows, information architecture, and low fidelity wireframes • Guided team in refining the solution through high fidelity, interactive wireframes, incorporating clients’ branding and design principles • Presented design concepts and negotiated with stakeholders to arrive at a design that supported business, user and technology goals• Established effective workflows with cross-functional team members including project managers, developers, data scientists, product owners, scrum masters, and strategy consultants• Provided mentorship to 30 members of a quickly growing design team. Delivered trainings on graphic facilitation, design thinking, research synthesis, data visualization best practices, and design systems Show less I supported the design of an enterprise roadmap for a civilian agency, as well as the development of materials for five client facilitated sessions that brought together 50+ of the agency's top senior leaders to reach consensus on the enterprise roadmap. I also contributed to the story and design of decks used to socialize drafts of the roadmap and an initial implementation vision. Additionally, I played a major role in the visioning, design, and refinement of a concept diagram and employee vignettes used to communicate the future state vision to agency employees, congress, and the general public. Show less
Senior UX Design Consultant - Strategy and Analytics
Aug 2019 - Sept 2019UX Design Consultant - InsightStudio
Mar 2016 - Aug 2019Business Analyst - Strategy and Operations
Jul 2015 - Mar 2016

The Center for Advanced Hindsight at Duke University
Sept 2019 - Apr 2022• Led research projects with FinTechs. Worked directly with product managers, product designers, and data scientists at these FinTechs to contextualize research plan and methods to align with existing product strategy, information architecture, and design systems. • Designed and executed research plans, leveraging both qualitative and quantitative methods to understand users' needs, as well as how to drive engagement and behavior change. Framed the problem, prototyped and concept tested solutions, and ran in-app experiments.• Translated behavioral science to non-academic audiences, with an emphasis on how research findings contributed to problem framing or possible product solutions. • Planned and facilitated workshops, both in-person and virtually, to teach partner organizations how to apply behavioral science to drive behavior change in their products. • Served as the user experience subject matter expert to 30+ behavioral science colleagues, both through the creation and delivery of trainings, and through mentorship and speaking into project work. • Wrote popular press articles to share research findings, as well as to translate behavioral science concepts to real world contexts and current events. Show less
Senior Behavioral Researcher
Mar 2022 - Apr 2022Behavioral Researcher
Sept 2019 - Mar 2022

Irrational Labs
Apr 2021 - Dec 2021Behavioral Scientist• Audited clients' current state customer journeys to identify candidate bottlenecks for performing desired behaviors• Brainstormed, mocked up, and provided implementation recommendations for methods to increase customers' motivation to perform desired behaviors, rooted in behavioral science research• Mentored clients in how to leverage behavioral science methods, including behavioral mapping, survey design, experiment design, and how to move from concept pre-tests to product• Authored blog posts to summarize academic papers' implications for product and service design Show less

Humu, a Perceptyx Company
Apr 2022 - Jun 2023As part of the product organization, I provide research-backed recommendations to drive behavioral change for our users. • Perform qualitative and quantitative research to inform product design and content. This has primarily been qualitative, through in-depth interviews and contextual inquiry.• Identify and highlight findings from the existing body of academic psychology research to inform product design and content. In other words, I perform literature reviews and make docs or decks to explain the implications of existing research on how we ought to design new features, or frame UI copy, to drive behavior change.• Provide feedback directly to product managers on requirements for upcoming projects. Feedback often has to do with framing, mental models, or choice architecture.• Provide feedback directly to product designers on draft mocks; specifically, on whether the decision-making environment is driving the kinds of user behaviors we’re hoping for.• Ahead of new feature launches, educate sales and customer success on the how exactly science is baked into the feature. Show less
Senior Behavioral Scientist
Mar 2023 - Jun 2023Behavioral Scientist
Apr 2022 - Mar 2023

Atlassian
Sept 2023 - nowDistributed Work Intervention Lead - Team Anywhere LabI design and run experiments to uncover the work practices that enable distributed teams to thrive.
Licenses & Certifications
- View certificate

Python Fundamentals
DataCampFeb 2022 - View certificate

Statistician with R
DataCampApr 2021
Honors & Awards
- Awarded to Allison White2nd Place - Best Popular Press Article of 2020 Hindsight Awards Jan 2021 https://advanced-hindsight.com/blog/2020-hindsight-awards/
- Awarded to Allison WhiteKey Holder - Phi Beta Kappa College of William and Mary May 2015
- Awarded to Allison WhiteSumma Cum Laude College of William and Mary May 2015
- Awarded to Allison WhiteGroup Fitness Instructor of the Year: 2014-2015 William and Mary Campus Recreation Apr 2015
Volunteer Experience
Guest Lecturer
Issued by University of Pennsylvania on Jun 2021
Associated with Allison White
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