Claire Low

Experience

• 

  Fairfax Media

  Aug 2006 - Feb 2013

  Journalist

  Roles: weekend magazine deputy and acting editor, fashion and beauty editor, features writer, digital content creator, gossip columnist, news reporter• Prolific, audience-targeted content creation for print and online including high profile media coverage such as magazine covers and the newspaper’s front page• Getting up to speed quickly on new, complex issues to report on them in an accurate and informative way• Sub-editing copy to Fairfax style and for tone, accuracy and suitability • Commissioning content, including briefing other media professionals and preparing key messages• Styling a weekly flat-lay fashion page and other photo shoots• Planning and organising workload to manage competing, inflexible deadlines across multiple titles• Preparing content for digital and social media, including live-blogging • Teamwork with photographers, other reporters, designers and production Key results• Front page stories and content also published by The Sydney Morning Herald and The Age• Acting editor duties at Sunday glossy magazine Relax: overseeing its direction, sourcing copy and images, directing contributors and staff writers, liaising with layout staff and sending pages to print• Presenting The Canberra Times' first live blogging session for a large audience • Dreaming up and executing a popular weekly food column, Just Desserts, that had a passionate following • Representing The Canberra Times in the wider community at the invitation of readers Show less

• 

  Pacific Magazines

  Feb 2013 - Nov 2016

  Deputy Editor of Girlfriend and Total Girl

  Roles: Deputy Editor of Girlfriend and Total Girl from August 2014 to November 2016. Deputy Editor of Total Girl from February 2013 to August 2014.• Feature writing in each title's distinctive voice with an emphasis on appropriateness for each demographic• Interviewing experts on complex content and preparing easily understood media content for target audience• Building relationships with external partners such as Priceline Pharmacy, Cottons and World Vision, including in the context of media campaigns such as Girlfriend Model Search• Cross platform digital content creation including digital livestreams and piece to camera for YouTube• Editing content to ensure an immaculate finished product, including structural editing, copyediting and delivering feedback and strategic advice to writers, both in-house and external• Long-range planning and strategic thinking, including work on three redesigns• Creative content idea generation for both titles• Monitoring and managing development and production of magazine copy to ensure deadlines are met• Reading magazine layouts and other public releases to catch errors and omissions• Management of freelancer/contributor budgetsKey results• Multi-channel Brand of the Year (Girlfriend) Publish Awards 2016 - finalist • Brand of the Year (Girlfriend) Australian Magazine Awards 2015 - finalist • Girlfriend surpassed Dolly's circulation for the time in history (early 2015) to become Australia's number one teen mag brand• Total Girl consistently circulated higher than any Australian tween title competitor Show less

• 

  Nextmedia

  Nov 2016 - Feb 2020

  Editor of Total Girl magazine

  • Setting the strategic direction of the magazine including issue themes and content concepts • Provision of strategic communications advice to team (associated with development of their own content) and other internal stakeholders• Representing Total Girl to the outside world – including in stakeholder meetings and at events, but also piece-to-camera video, YouTube and in written communications to the target audience• Copy-editing the work of other writers and check layouts to ensure outputs are accurate, flawless and consistent with tone and objectives• Long-range planning to enhance the brand’s reach – including through magazine redesigns, digital content, competitions and campaigns with external partners (such as Fujifilm instax Pet of the Year and Jetstar Junior Bloggers)• Interviewing experts, writing feature content and other written communication for the magazine and website• Briefing external journalists and media professionals on desired content and messages• General team leadership, such as development and support of junior staff, modelling behaviour and sharing responsibility to develop a culture of trust, safety and teamwork• Fostering strong internal stakeholder relationships (such as with subscriptions, marketing and sales) to achieve nextmedia’s overarching goals and objectives• Picture agency liaison and photographic research, use of libraries such as Getty Images, iStock Key results• Maintained magazine’s status as number one media title for Australian and NZ tween girls • Introduction of STEM and tech content plus a greater commitment to diversity and inclusivity• Partnership with external brand PopJam to launch digital media channel with app’s development team• Successful commercial campaigns in partnership with some of the world’s biggest brands (Fujifilm, LEGO, Hasbro) Show less

• 

  The Fair Work Ombudsman

  Feb 2020 - now

  * Approving and escalating proposed media responses plus drafting them where appropriate;* Writing media releases and Q&As regarding formal enforcement outcomes such as enforceable undertakings and proactive audit-related reports; * End-to-end delivery of media materials including fact-finding, assisting with publication, preparation of EDMs and pitching to key journalists. * Pitching and arranging media opportunities for the CEO;* Working groups in relation to agency priority industries such as fast food, restaurants and cafes and agriculture; * Culturally and linguistically diverse media liaison with translated materials; and* Media monitoring.Key results* Recognised for drafting the first media release for a university enforceable undertaking and which also for the first time combined two enforceable undertakings. Accurately and succinctly captured both the facts of two separate million-dollar university underpayments and a message for the FWO’s broader universities’ enforcement strategy. The release secured prominent, positive coverage in all the key target cities’ papers – page 1 in Wagga Wagga, and page 2 in each of Newcastle and Bathurst. The Q&As also supported the CEO to complete successful radio interviews in each of these three cities. * Further recognised for taking ownership of the Media’s team efforts to meet our annual target of translating 12 media releases in 2021-22. Proactively looked for appropriate media announcements to translate, engaged with the external translating service and then pitched the resulting release to culturally and linguistically diverse media outlets. The result was about 20 in-language articles published (plus some well-viewed social media/videos) that very likely would not have otherwise been written, and which reached harder-to-access audiences including potential vulnerable workers and their employers.* These key results were together selected for recognition by Corporate Board.Note: acting until 19/10/23. Show less * Drafting and escalating proposed responses following requests from journalists and other media professionals; * Preparing media releases in relation to formal enforcement outcomes such as the commencement of litigations and court-ordered penalties; * Pitching media releases strategically to key journalists and media outlets; * Culturally and linguistically diverse media liaison with the provision of translated media materials; * Working groups such as annual wage review; * Media monitoring; and* Administration such as team-related finance and invoices.Key results* Secured multiple instances of high-profile print coverage in national broadsheets as well as highly relevant targeted coverage in regional publications, as well as broadcast coverage through the national broadcaster, commercial radio and television. * Secured culturally and linguistically diverse coverage (in languages other than English) to help seed compliance and enforcement messages for audiences that may include vulnerable workers such as migrants and backpackers. * Helped transition the media team into a new content management system for the distribution of EDMs by liaising with technical colleagues, teaching the team how to use it, and troubleshooting. Show less

  • Assistant Media Director

    Jul 2022 - now

  • Senior Media Adviser

    Feb 2020 - Jul 2022