
David Chappell
Area Manager

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About me
Business Development Manager
Education

Endeavour sports high school
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Australain Institute of Management
2000 - 2003Business Administration and Management, General Diploma Of Business ManagementDiploma Of Business Management (Franchising)
Experience

Wesfarmers Kleenheat Gas
Jan 1998 - Jan 2004Area Manager• Through a commitment to strong team leadership and a determination to secure Kleenheat Gas as the preferred supplier of gas and related products and services in the marketplace, have increased the annual sales of appliances from $720K to $950K and have achieved a significant increase in both bulk gas and domestic cylinder sales in the Goldfields-Esperance Region.• Have been successful in developing a highly motivated and customer focussed team of 20 staff through a process of making individuals aware of budget targets, holding regular staff meetings, providing opportunities for input on the direction of the business, and encouraging staff to take ownership of their role and contribution to the success of the company.• Recognised an opportunity to grow the Franchisee/Distributor business by introducing the Kwik Gas Cylinder Exchange Program, the first such program to operate outside the Perth metropolitan area. Currently 12 outlets operate in the Kalgoorlie-Boulder area with first year LPG sales of 32 tonne – expected to at least double in the second year of the program.• Successfully raised the profile of the business and increased sales through a number of improvements to showroom merchandising, radio and newspaper advertising campaigns, and letterbox catalogue drops. Show less

Red Rooster
Apr 2004 - Aug 2007State Franchise Manager• Successfully grown Franchise network from 2 units in May 2004 to 31 at the time of my departure. This involved input into franchisee selection, conversion franchising of company owned stores and opening of new Freestanding and Food Court outlets.• Recognised and dealt with various problems that business partners (franchisees) face and successfully negotiated mutually beneficial outcomes. This has dramatically increase sales through these outlets with recent sales in NSW recording significant growth. Have achieved growth of Franchise store sales to an average of 23% year on year for FY 07 period.• Have written and implemented successful Business Development strategies to enable professional growth of Franchisees which has facilitated and underpinned the above mentioned sales performance.• As the first franchise Business Manager for NSW have been instrumental in implementing Franchise structure and process in NSW within the Red Rooster business to ensure ongoing success for this newly growing business unit. Show less

Telstra
Aug 2007 - May 2011Business Development Manager• Successfully brought new franchisees into the Telstra Shop network, involving recruitment, selection, business case and financial model build and approval via Due Diligence interview conducted by Telstra and KPMG.• Have worked extensively on franchisee profitability and return on capital outcomes for individual stores. Have implemented measures to ensure that Licensed partners understand the financial levers of their business to maintain profitable growth and maximise ARPU (average revenue per user) to provide a mutually beneficial outcome for both Telstra and the Licensee.• Have conducted coaching and sales advice and training to franchisees such as concentrating on sales of high revenue products to generate increase profitability. • Was member of a team of 3 BDM’s responsible for recruitment of 70 new franchisee into the Telstra “T Shop” program nationally within an 18 month period.• Worked with franchisees in identifying sites for new stores and also negotiating Lease terms etc with Land Lords Show less

Solomons Flooring
May 2011 - Jan 2015State Franchise ManagerCombined operations and business development role. Maintaining and growing existing business within the network as well as growing store numbers by adding more franchisees into the network.Achieved store growth of 6 outlets during difficult economic conditions within a mature industry, was instrumental in implementing new initiatives into the system to facilitate that growth throughout the network not just NSW.

The Lottery Corporation
Feb 2015 - Oct 2024NSW Franchise Business ManagerExciting role within The Lottery Corporation maintaining and growing NSW Lotteries agents.

Origin Energy
Oct 2024 - nowBusiness Development ManagerExciting role in the LPG industry working with business' in the Newcastle/Hunter region.
Licenses & Certifications

Diploma of Business Administration (Franchising)
Australian Institute of Business
Languages
- enEnglish
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