Kerstan Ryan, MNLM

Experience

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  Western Michigan University

  May 2007 - Jun 2013

  •Oversaw evening telethon sessions and was instrumental in raising $1,000,000 in 6 months for the first time in the history of the annual giving program by instituting effective fundraising and marketing procedures•Supervised 80 part-time employees by monitoring individual performance, evaluating call sessions, preparing reports, and making recommendations to leadership team for improvements•Executed the planning and facilitation of events, budgeting and accounting, and internship supervision; and responded to donor inquiries and concerns Show less

  • Assistant Director of Annual Giving

    Dec 2011 - Jun 2013

  • Telemarketing Coordinator

    Jun 2010 - Dec 2011

  • Admissions Representative

    May 2009 - May 2010

  • Telecounseling Coordinator

    May 2007 - May 2010
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  ASU Foundation for A New American University

  Jun 2013 - Jan 2018

  •Co-chaired ASU Foundation Board of Directors donor relations working committee with goals to create an all-inclusive donor survey and strategic plan for the fiscal year 2019•Conceptualized and implemented a comprehensive philanthropic impact reporting plan for FY18-FY20 ensuring all 7,000 accounts (endowed and non-endowed) will receive personalized impact reports by close of Campaign ASU 2020•Facilitated a foundation and university-wide Donor Relations Council providing colleagues with best practices, resources, and a lecture series with industry leaders to elevate stewardship across the university Show less •Led a team of four full-time employees who executed top-tier donor relations strategy and scholarship administration practices foundation-wide with university partners to ensure donors were stewarded accordingly•Directed endowed chairs & professorships recognition program with the Office of the Provost, ensuring recipients and donors were honored for their contributions to ASU•Established and implemented a comprehensive compliance program certifying donor intent was upheld and funds were allocated to the correct resources Show less •Crafted comprehensive donor relations program focused on key stewardship tenets of acknowledgment, reporting, recognition, and engagement, while establishing pivotal systems around each to increase donor retention and involvement•Developed and managed recognition societies for donors at the $100,000+ cumulative threshold, in addition to establishing lifetime stewardship strategies for this audience •Implemented a Donor Relations Portal as a resource to provide strategic and collaborative service to colleagues and internal partners Show less •Worked synergistically with key stakeholders in various departments to evaluate, systematize, and streamline the Foundation’s annual endowment reporting, reducing production time by 66%•Managed the creation, development, and implementation of donor stewardship and recognition projects, including major gift and annual giving donor walls, leadership society gifts, and recognition of chairs and professorships•Collaborated with departments within the Foundation and throughout Arizona State University to ensure critical donor demographic data was properly captured and reflected in the Advance database as related to all donor gifts and endowed funds Show less

  • Sr. Associate Director of Donor Relations

    Jul 2017 - Jan 2018

  • Associate Director of Donor Relations

    Jan 2016 - Jun 2017

  • Assistant Director of Donor Relations

    Jul 2014 - Dec 2015

  • Stewardship and Donor Recognition Coordinator

    Jun 2013 - Jun 2014
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  Mesa Community College

  Feb 2018 - Apr 2019

  Director Of Annual Giving

  •Responsible for establishing the first annual giving program in the history of the Maricopa County Community Colleges District utilizing a three-tiered approach focused on cultivation, solicitation, and stewardship through execution of direct mail, phonathon, email, and employee giving campaigns•Maintained a portfolio of 150 high net worth annual giving prospects through meaningful engagement methods utilizing Raiser’s Edge database system •Directed signature fundraising event—Rose Garden Tea—securing corporate sponsorships and individual donations resulting in twice the amount of dollars raised over the previous year ensuring the award-winning garden remains a community landmark Show less

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  CleanAIRE NC

  Apr 2019 - now

  Philanthropy and Marketing Director

  Comprehensive Philanthropy Efforts•Develop and execute strategies to engage individuals in philanthropic activities, including major giving programs, donor cultivation, and stewardship•Cultivate relationships with major donors and ensure proper stewardship of their contributions•Coordinate corporate giving initiatives and establish strategic partnerships to support fundraising effortsGrant Management•Serve as the primary point of contact for all competitive and non-competitive federal, state, and local grants.•Develop and facilitate a grant planning process, ensuring alignment with the organization's goals and objectives utilizing Asana•Write compelling grant proposals and applications to secure funding opportunities, raising over $3,000,000 to expand critical programs and services•Establish and maintain positive relationships with funders to support successful grant acquisitions.•Monitor grant compliance and reporting requirements to ensure accountability and transparencyStrategic Marketing and Communications•Lead a team of marketing and communications professionals, providing guidance and support•Develop a comprehensive marketing and communications strategy to enhance the organization's visibility and donor engagement•Oversee digital engagement initiatives, including social media, email marketing, and online campaigns•Manage traditional media and public relations activities to promote the organization's mission and impact•Cultivate strategic partnerships with other organizations to expand the organization's reach and maximize impact•Coordinate and execute successful events to promote the organization's mission and engage stakeholders Show less