Robert Smith

Experience

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  Wragge & Co LLP

  Jun 1988 - May 2007

  I worked in Wragge & Co's Marketing Department as an E-Marketing Administrator. My role as E-marketing administrator entailed:- Maintaining two websites (www.wragge.com and www.wragge.com/graduate) for over 4 years.- Being involved in the migration from the old wragge.com site to the new site and also assisting in the development of a brand new graduate recruitment website which sits within wragge.com.- Working at Rufus Leonard, a design agency based in London, to help create the templates for the new websites.- Using a content management system to keep the company's websites (www.wragge.com and www.wragge.com/graduate) constantly up to date with services and new changes in the law.- Designing HTML emails to send out to clients highlighting recent cases and changes in the law and using both the company database and bulk email programs in order to achieve this.- Analysing website reports and interpreting the information into Website Feedback Reports and statistical Excel spreadsheets to send to the management highlighting both growth areas and areas where I felt improvements to the website were needed and then acting on those findings accordingly. Show less

  • E-Marketing Administrator

    Apr 2003 - May 2007

  • Legal Secretary

    Jun 1988 - Apr 2003
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  GeoPost Group

  May 2007 - Sept 2008

  E-Marketing Co-ordinator

  I worked in GeoPost’s Marketing Department as an E-Marketing Co-ordinator.The role entailed:- Project managing the development, re-branding and launch of two new company websites (www.dpd.co.uk and www.interlinkdirect.co.uk) from print through to web, including presenting the template designs to various departments in order to meet their approval and ensuring each of the company´s websites complied with accessibility and usability standard guidelines.- Using a content management system to keep the company’s websites (www.dpd.co.uk, www.interlinkexpress.com, www.interlinkdirect.co.uk, www.geopostuk.com and www.homecall.com) and intranets constantly up-to-date with new information regarding products and services.- Being involved in the company re-brand from Parceline to DPD and assisting with the migration of content from the parceline.com to dpd.co.uk websites. I was also involved in the design aspects and development of a new online sales channel for Interlink Express (www.interlinkdirect.co.uk). - Using Search Engine Optimisation techniques such as careful copywriting (including a keyword density of around 5%), link building and directory submissions to ensure that all five of the company´s websites obtained high rankings amongst the major search engines by using Google Adwords and PPC and then measuring the results using Google Analytics. I also monitored click through rates and keyword relevancy and compared against competitors´ websites and made adjustments, where necessary.- Analysing website reports and interpreting the information into Website Feedback Reports and statistical Excel spreadsheets to send to the management highlighting both growth areas and areas where I felt improvements to the website were need and then acting on those findings accordingly. Show less

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  Legal & General

  Dec 2009 - Nov 2012

  Online Content Specialist

  I worked in Legal & General Insurance's Marketing Department as an Online Content Specialist.My role entailed:- Having project managed the development, re-brand and launch of the new Insurance section of legalandgeneral.com.- Assisting in the development and launch of a new online home insurance application selling a dual product together with producing associated non-secure content.- Using a content management system to keep the Insurance section of the company's website constantly updated with new product information.- Using Search Engine Optimisation techniques to help achieve high rankings amongst the major search engines.- Creating relevant and engaging insurance-related web articles to help be seen by search engines as an authority in the Insurance sector and encourage web visitors to keep returning to the website with a view to purchase.- Analysing daily, weekly and monthly website reports using a web analytics tool and producing an analytics dashboard which reports on visitors, sales and conversion. Show less

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  DLA Piper

  Nov 2012 - Dec 2012

  Web Content Developer

  I looked after the day to day management of www.dlapiper.com. I created new content and uploaded new publications, events and partner biographies. I updated the firm's social media channels with developments in all the different areas of law.I used image editing software to create, edit and re-size partner images for use in biographies and for the creation of ad hoc website imagery and logos to accompany publications and events.

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  Electrobox Limited

  Feb 2013 - Mar 2013

  Internet Marketing Executive (contract role)

  I assisted in the official launch of Electrobox's new product, Bassbuds. I produced a viral marketing campaign using email, social media and the company website. The campaign was for a competition to win one of hundreds of prizes, including tickets to a special launch event sponsored by Bassbuds at Wembley Arena to see famous R'n'B acts from the 90's.

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  NHS Midlands and Lancashire CSU

  Mar 2014 - Mar 2016

  Web Content Manager

  I worked in NHS Central Midlands CSU's Communications & Engagement team as a Web Content Manager.I looked after the day to day management of several websites and intranets for clinical commissioning groups across Birmingham and the Black Country, Lancashire and Staffordshire. I created new content and uploaded new news articles, events, blogs and vacancies.

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  NHS Arden & GEM CSU

  Apr 2016 - Feb 2018

  Digital Communications Support Officer

  I worked in NHS Arden & GEM CSU's Communications & Engagement team as a Digital Communications Support Officer.I look after the day to day management of several websites and intranets for clinical commissioning groups across Birmingham, Solihull and the Black Country. I create new content and upload new news articles, events, blogs and vacancies.

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  Walsall College

  Jun 2018 - Feb 2024

  Vocational Coach in Digital Marketing

  I worked in Walsall College's Marketing Department as a Digital Marketing Executive for over 12 months carrying out their digital marketing. I also helped with the selection, creation and launch of their brand new website.I then also worked in Walsall College Work Based Learning Department as a Vocational Coach in Digital Marketing where I took my teaching qualifications and successfully developed the curriculums for both a Level 3 Digital Marketing Apprenticeship and a Digital Bootcamp course. Show less

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  Sandwell College

  Jan 2024 - now

  Lecturer in Computing