Md Yusuf

Experience

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  APAN JEWELLERS

  Mar 2014 - Feb 2019

  Senior Brand Executive

  • Planning & Managing Brand & Marketing activities for Apan Jewellers.• Sales increased by 45% within five years also worked on the development and implementation of a new branding strategy to increase sales and brand awareness.• 75+ billboard & others outdoor branding at all Dhaka City.• 100+ Event organized and sponsored including, international celebrity (Arijit Singh, Shreya Ghoshal, Neha kakkar), Club, Festival Event.• Privilege Card Launch including 50+ partners• 30+ electronics & Print Media advertising • Lots of product & model photo-shoot, TVC, OVC Making. Show less

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  Mir Group

  Mar 2019 - Nov 2024

  Assistant Brand Manager

  • Brand custodian of 5 concerns of MIR GROUP: Mir Cement Ltd., Mir Concrete Block, Mir Ready Mix Concrete, Mir Real Estate Ltd., Mir Infosys Ltd.• Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, promotion, and advertising).• Sets brand planning calendar, Lead Digital Team, coordinates cross-functional activities and planning processes, manages timelines and ensures timely completion of all deliverables.• Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles.• Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.• Planned and implemented marketing mix activities according to approved brand strategy, including promotional programs, marketing research projects, and advertising activities.• Involved in the development of products & services, defining targets, budgets & goals & initiated new marketing procedures and policies to enhance the customer experience within the retail establishments• Assisted media, e-commerce & digital presence for the brands & executing trade & promotional work.• Vendor Management- Sourcing & appointing vendors, meeting & negotiating with various suppliers.• Visiting various places for selecting the appropriate location of billboards, neon signs, high walls, low walls, etc., and sourcing various scopes of outdoor branding. Completed work such as shop paint, shop sign, shutter paint, etc. inspection and report generation.• Coordinating with agencies & channels & supervise all advertising campaigns in print, electronic, outdoor, and Digital media. Show less

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  Noapara Group

  Nov 2024 - now

  Brand Manager

  • Brand custodian for all concerns of NOAPARA GROUP, with a special focus on Himaloy Cement and Bengal Mixed Fertilizer.• Design, develop & implement annual marketing plan & strategies • Develop Brand strategy & promotional tools• Plan & prepare TVC, OVC, RDC & Documentary• Plan & implement outdoor advertising and strategic planning • Coordinate overall Brand Management Activities• Manage budget for advertising and promotional items• Create & manage contents for Social Media, TV Channel & Radio Channel• Plan and execute media actions on all channels, including online and social media• Organizing & Execute events & activation, outdoor advertising • Maintain liaison with Advertising Agency & Media• Manage team of marketing people working on brand initiatives• Maintain and custodian of Noapara Group all Conncern digital media: website, Facebook page, LinkedIn, etc.• Maintained and custodian of all digital media platforms for Noapara Group: including the website, Facebook page, LinkedIn, etc.• Monitor Modern Trade Marketing Himaloy Cement & Bengal Mixed Fertilizer Show less