Kallum Lim

Experience

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  TianDiRen institute

  Jun 2014 - Aug 2016

  Marketing Lead

  • Co-worked with Yahoo, Microsoft, Adobe, Zoom, Gomaji, ONU, eBay, Twitter, M.A.C., Gogoro, Adidas, ensured medias projects are developed professionally & on schedule.• Manage online contents, effectively increased site traffic by 20% & gained 130% orders.• Work closely with 400+ brands & 100+ startups, grew brand awareness by 30%.• Successfully published 1000+ media reports with editor teams & re-marketing online.• Organized 500+ brand & media events, won 5000+ orders, increased revenue by 40%.• Opened 2 new branches, developed market diversification programs into arts & studio.• Manage team of 30, build the LARGEST forum & TOP 5 of learning platform in Taiwan.• Accomplished 10 media & product presentation projects with teams of Greater China, U.S.A., United Kingdom, Australia, Ecuador & Japan. Show less

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  Halar Cinema

  Sept 2016 - Dec 2021

  Marketing Manager

  • Co-worked with Disney, Asus, Coca-Cola, Sony, Tiger Airlines, Dyson, Revlon, Takasima, ensured brand promotions had accomplished by internal & external teams.• Successfully gained 140% growth in social reach by arranging media & resources.• Developed creative contents by collaboration with 600+ KOLs & 100+ medias.• Work closely with 300+ brands & organized 60+ events, attracted 100K+ times of visit.• Launched movie promotions & O2O campaigns, increased annual revenue by 12%. • Optimized Mandarin & English contents on website & public appearances, increased rankings on Google search results, gained over 20% new online visitors of AIT.• Edit press & contents by negotiation with teams, based on market reports research. • Developed team building cultures, to implement CSR events & localize strategies.• Completed 4 movie projects with teams of Greater China, New Zealand, Japan & Poland. Show less

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  Shopee

  Jan 2022 - Apr 2023

  Brand Marketing, Senior Consultant

  • Leading as TOP SOV performances in e-commerce & retail business, by planned monthly marketing cases.• Strengthen markets by co-operation with offline stores & agencies, to drive offline & new users.• Creating SOV & media exposures, by launched creative posts & videos through social media.• Increase orders by co-worked with BD teams to publish online events & sales packages.• Managing annual marketing budgets, with negotiating skills & advertisement sales programs.• Completed monthly & festival marketing campaigns with teams of TW & oversea. Show less

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  ZALORA Group

  May 2023 - Sept 2023

  Assistant Marketing Manager

  • Co-worked with over 25+ banks, executing fashion marketing campaigns via bank investment & co-fund programs, to raise orders in SG, MY, HK & TW markets (Visa, HSBC, DBS, Citibank)• Localize strategic marketing plans from HQ, launch marketing campaigns & voucher promotions with variety of fashion brands by weekly (Fashion Sale, Sports Festival, Luxury Festival)• Connected with 20+ local fashion brands, to grow local orders.• Optimizing ZALORA APP, to grow impressions & SEO performances with teams daily. Show less

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  The Walt Disney Company

  Oct 2023 - Jul 2024

  Assistant Marketing Manager

  • Take the lead in developing trade marketing programs and licensing activities of Disney, PIXAR, MARVEL, STAR WARS, FOX, National Geo, etc.• Manage the creation and deployment of digital marketing materials.• Support and review licensees' marketing plans & communication assets.• Collaborate with partners to plan, coordinate, execute, and track online & offline thematic marketing campaigns.