Paritosh Anand

Experience

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  On A Good Length

  Jan 2008 - Jan 2012

  Freelance Cricket Writer

  Written and published atleast once in Singapore Cricket Association, Cricbuzz, Sportskeeda, Yahoo Cricket and Castrol - on cricket pieces. Blogging at On A Good Length. Still active but not that much as till 2012

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  People Interactive

  Apr 2014 - May 2014

  Summer Intern

  Domain: Digital Marketing-Built a Content marketing approach aligned with SEO objectives for Shaadi.com -Defined mobile marketing workflow and recommended best practices in mobile marketing-Created a Communication & Creative Approach for Shaadi.com basis competition study across platforms

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  Idea Cellular Ltd

  Jul 2015 - Oct 2017

  Team :Data Analytics and Insights Postpaid U&RTools: SQL, MS Excel, MS Access, SAS- Responsible for increasing postpaid data user net adds by identifying different segments of potential customers- Yellow belt for achieving Pan-India Highest Data Net Additions ( image)- Data analysis and strategy to prevent churn, increase revival and win-backs and boost gross to usage- Activities to boost 1925 consent penetration in data users- Identifying base and executing data seeding to increase internet penetration- Part of the team that implements and tracks 4G SIM Upgrade activity Show less - Developed a plan for reducing data waivers in postpaid and achieved 65% decrease within 7 months after locating shortcomings in the past process-Responsible for increasing postpaid data user net adds by identifying different segments of potential customers- Designed a dashboard for tracking 4G SIM Upgrades by corporate accounts and retail postpaid customers.- Initiated and led 4G SIM home delivery to the end-customer, which included inventory management and monitoring logistics of delivery processes- Used SQLDBX, MS Access and excel to track key postpaid parameters Show less - Selected as a participant of Idea Young Leaders' Program 2015 among a pool of 80 management graduates from premier B-schools across India- Underwent Cross-Functional Training at AP&T circle, with the objective of understanding the synergies among various functions in Idea Cellular.- Worked on increasing CIBIL positive hits to reduce Activation TAT in postpaid and to enhance revenue- Identified customer segmentation areas in postpaid in order to improve voice revenue- Determined retailer and distributor satisfaction levels through primary market research- Recommended measures to increase loyalty retailers' participation Show less

  • Assistant Manager - Service Delivery (Analytics Data Usage and Retention)

    Aug 2016 - Oct 2017

  • IYLP Management Trainee

    Nov 2015 - Jul 2016

  • IYLP Management Trainee

    Jul 2015 - Oct 2015
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  Nurtr

  Nov 2017 - Feb 2020

  Manager -Product Analytics

  Team: Data Analytics and Cricket BDTools: Python, SQL, MS Excel, Google Data Studio, Flourish StudioLed a team of 3 data analysts.Responsible for all things data - revenue, leads, web analytics. Acquired cricket learning course users.

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  American Express

  Feb 2020 - now

  Awards: VP Individual Award, VP Team Award, Director Award Leveraging Data Analytics to increase merchant coverage in international markets through improved merchant leads data quality and volumes.Awards: VP Individual, VP Team award, and Director's NFS Award

  • Senior Process Manager - Merchant Prospecting Data

    Feb 2022 - now

  • Process Manager - Merchant Prospecting Data

    Feb 2020 - Jan 2022