Grant Criddle

Experience

• 

  IKON Office Solutions

  Jan 2005 - May 2007

  Account Executive

  Consistently achieved top sales results for territory and named account portfolio in Regina and southern Saskatchewan by developing and executing personalized business plans and sales strategies to meet and exceed revenue targets. Leveraged internal resources to position IKON as a preferred partner for customers, enhancing client relationships and driving loyalty. Surpassed aggressive quota objectives, exceeding annual targets by a significant margin, and earned the prestigious 2006 President’s Club award for national "Circle of Excellence." Ranked in the top 5 sales representatives in Canada based on performance. Secured major wins, including a large multi-device fleet contract with Regina Public School Division and commercial production equipment placements. Show less

• 

  Canwest

  May 2007 - Nov 2009

  District Sales Manager

  Directed and managed Yellow Pages directory advertising teams in Regina, Saskatoon, and Ottawa, in collaboration with major daily newspapers: Regina Leader-Post, Saskatoon StarPhoenix, and Ottawa Citizen. Recruited, hired, trained, and developed high-performing sales teams, fostering a culture of collaboration and achievement. Planned and implemented effective sales processes to maximize outcomes, including account territory plans, goal setting and managing sales pipelines. Our key objective was to outline and present the value proposition of an innovative pay-per-call advertising model to prospects, effectively driving client adoption. Consistently exceeded team sales targets in our markets with strategic leadership, building sales plans that mapped out a clear route to hitting goals. Show less

• 

  Ricoh Canada Inc.

  Nov 2009 - Jul 2014

  Provincial Sales Manager, Saskatchewan

  I rejoined IKON during its acquisition by Ricoh Canada to direct the Saskatchewan sales team, overseeing operations in Regina and Saskatoon while driving strategic growth across the region. Led recruitment efforts for new sales staff, developed and delivered tailored training programs, and managed individual and team performance to optimize results. Planned and implemented effective sales processes to maximize outcomes, including account territory plans, goal setting, and managing sales pipelines. Took the lead with enterprise-scale clients and RFP submissions, strengthening relationships and winning large business opportunities. Show less

• 

  Canadian Blood Services

  Aug 2014 - Jul 2016

  Territory Manager-Donor Relations, Alberta/Saslatchewan

  Developed and executed a comprehensive strategic communications plan focused on partner development, media relations, public education and donor recruitment. Spearheaded corporate partnership efforts, including the successful "Bleed Green" campaign in collaboration with the Saskatchewan Roughrider Football Club. Collaborated with an integrated team of event and volunteer coordinators to navigate challenges in a dynamic environment, fostering strong partnerships and driving goal achievement. Directed media outreach, advertising campaigns, and digital engagement strategies to amplify organizational reach and impact. Served as the organization’s media spokesperson, conducting interviews across print and broadcast platforms to inform, educate, and recruit. Show less

• 

  AutoTRADER.ca

  Jul 2016 - Nov 2020

  Account Manager

  Managed automotive clients in Regina and southern Saskatchewan. Consulted on-site with dealership owners and general managers to help them advance their business by leveraging a suite of AutoTrader online products. tools and software. Identified cross-sell and incremental opportunities within accounts, with action plans to match solutions to needs. Informed, educated, and presented marketplace upgrades/enhancements, dealer websites, inventory management software (vAuto), and TRFFK (Google and Facebook ads) to help clients streamline and grow their business. Operated with a consultative approach, conducting regular performance reviews to understand business goals, offer insights, and ensure alignment with solutions. Achieved and exceeded revenue targets with consistent and sustained territory growth. Show less

• 

  SMedia

  Jan 2021 - Sept 2022

  Customer Success Manager / Digital Specialist

  Managed a portfolio of automotive clients across Canada and the U.S., working 1:1 with dealership teams to assist and grow their business with sMedia software and digital advertising programs to drive consumer engagement and optimize marketing ROI. Conducted regular reviews and analyses of performance, including Facebook/Instagram/Google Search/Display advertising campaigns and SaaS tools. Leveraged proprietary software tools and Google Analytics to track key metrics such as cost-per-lead (CPL), click-through rate (CTR), and conversions to provide actionable insights and recommendations on client ad spend and program mix to optimize results, empowering them to make informed, data-driven decisions. Show less

• 

  GDC Media

  Sept 2022 - now

  Business Development Consultant/Digital Specialist

  Helping Regina companies to extend their reach to online audiences, enhancing brand visibility, driving customer engagement and achieving growth through integrated content plans and digital marketing strategy. Social Media Management to create and manage content to engage audiences and build brand awareness. Local Search – optimizing Google My Business (GMB) to improve local visibility and consumer engagement. Paid ad campaigns creation and management with Facebook, Instagram, Google, YouTube, LinkedIn etc. Creative visual media - producing graphics and capturing photography/video assets for content libraries. Continuous performance monitoring with analytics to refine strategies and maximize return on investment. Show less