Raluca Constantinescu

Experience

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  NielsenIQ

  Jun 1999 - Aug 2007

  ▪ Designing questionnaire and develop M&A projects▪ Processing data using SAS software▪ Adjusting related databases in order to extract relevant information/Nitro software▪ Providing promotion, price and advertising analyses as well as price and promo stimulators▪ Analyzing and providing data presentations to clients when requested ▪ Checking, preparing and processing data in order to prepare Client Reports▪ Dealing with databases (Inf*Act/NITRO for Retail Audit data analysis)▪ Coordinate the team of coders and punchers who are responsible for the categories assigned ▪ Ensuring deadlines of all projects are met ▪ Setting continuous information lines from Stats to Field and take corrective action on systematic data problems for Romania ▪ Investigating new control procedures to ensure improvement in quality of data ▪ Ensuring appropriate training for auditors▪ Investigating ways to increase productivity and quality of editors' work

  • Market Analytics Consultant

    Jan 2006 - Aug 2007

  • Senior Data Processing Executive

    Sept 2001 - Dec 2005

  • Field Office Coordinator

    Aug 2000 - Aug 2001

  • Quality Controller

    Jun 1999 - Jul 2000
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  Ipsos

  Sept 2007 - Nov 2012

  ▪ Preparing complete quotations and presentations for the main Ipsos clients ( L’Oreal, Colgate, Unilever, Lactalis, Europcar, Danone) - France&UK&Global account▪ Evaluating and compares internal costs with the competitors’ costs for equivalent categories on a continuous basis▪ Participating in quotation related projects (automation of the tools, competitive analysis, building training materials, process improvement projects)▪ Building the correct strategy towards a good development of the project, from the moment the client has delivered a clear request up to the moment of closing negotiations Show less

  • Senior Quotation Executive - Client Service Dept.

    Mar 2009 - Nov 2012

  • Quotation Executive - Client Service Dept.

    Sept 2007 - Feb 2009
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  IBM

  Dec 2012 - May 2021

  Growth Markets - CEE Account ▪ Prepare data models and data selections for target groups for all marketing activities in IBM (using SQL)▪ Advise all marketing functions in all database related requests, starting with campaigns' conception and continuing with the campaigns' implementation and follow-up. ▪ Work with the CRM System, a series of other Marketing & Process Flow automation tools as Unica 7.5, ▪ Understand the business and campaign objectives and conduct database assessments for campaign improvements and efficiencies, drive lessons learned around target audiences and promote database marketing best practices and capabilities to the DP teams. Show less

  • Data&Analytics Consultant for GBS, Supply Chain, Enterprise, IX squads - Europe

    Apr 2018 - May 2021

  • Analytics Strategist for Marketplace ( IBM e-commerce platform )

    Feb 2016 - Mar 2018

  • Analytics Specialist CEE Account

    Apr 2015 - Jan 2016

  • Database Marketing Specialist

    Dec 2012 - Mar 2015
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  8x8

  Jul 2021 - Dec 2021

  Market Data Analyst

  • Manage ad-hoc brand/geography-based analysis providing insights on performance vs objective & highlight major gaps/trends• Build automated reports, data-driven insights, and complex digital campaign funnels for the leadership team (using Salesforce, Tableau, Google Analytics )

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  WPP

  Jul 2022 - now

  Data&Insights Marketing Coordinator for Microsoft under WT (a WPP company)

  • Set up, track, analyze and optimize complex digital campaigns run at regional level (CEE) level based on data driven insights using Adobe Analytics, Excel, PP (on weekly, monthly, quarterly basis)• Provide both on demand and regularly updated dashboards for data visualization/ help event, commercial and digital teams better understand the data flow and make data driven decisions ( Power BI)