
Guido Van Rooy
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About me
Director at Greenwind
Education

Hogeschool Leiden
-Bachelor in Communication Studies Communication, General
Experience

GVRC
Sept 2013 - Jan 2020OwnerEstablish and manage a communications company providing digital marketing strategy and consultancy services to corporate clients. Oversee the daily operations, marketing strategy, business development, and public relations.✓ Collaborate and negotiate with a wide variety of clients from different sectors on digital marketing and sales solutions.✓ Meet the requirements and needs of the clients by executing conversion optimization and improving sales funnels. ✓ Supervise all digital marketing activities including content production of paid, owned, and earned media channels. Show less

Airbnbutler
Sept 2014 - Nov 2017FounderBuilt the company from scratch which is now recognized as one of the largest property management services for Airbnb and similar travel websites in Amsterdam, and became part of the bnbmanager (www.bnbmanager.nl).Key Accomplishments:✓ Adjusted the value proposition from 1 office to a franchise model in 7 cities. Directed and led a team of 20 employees.✓ Leveraged the continuous annual growth of the business by designing the gross margin, value, and business model.✓ Devised the operational excellence plan including, SOPs, workflows, and processes for maximized operational control.✓ Improved the product for customers and staff to scale faster and provide the best customer service and experience.✓ Managed and surpassed all challenges encountered in the business and handled all customer complaints and issues.✓ Selected, hired, and trained the cross-functional team on sales, account management, and hospitality operations.✓ Enhanced digital products, deployed onboarding tools, monitored team KPIs, and managed stable client relationships. Show less

Lions Paper & Board
Nov 2017 - Jan 2019Manager VietnamSpearheaded in developing new markets for both supply and demand across the region of Southeast Asia, focusing on Vietnam. Managed and directed the sales team and traders accountable for achieving revenue and increasing clients.Key Accomplishments:✓ Expanded the business within a year by increasing the customers from 0 to 30+ and achieving US$100K+ in gross profit.✓ Established and structured the representative office, hired and managed the local staff and sales team, and built and maintained relationships with hundreds of prospective customers.✓ Acted as the Chief Representative of the paper commodity trading company overseeing P&L and budget management.✓ Created and developed various grades of paper specializing in the corrugated, fluting medium, and virgin/kraft paper.✓ Designed and deployed an iPhone application that empowered all traders worldwide to carry the latest product offers.✓ Implemented an effective management tool that increased efficiency and ensured the acquisition of new customers. Show less

Gardenline International Vietnam
Jan 2019 - Dec 2019General ManagerGardenline International is an outdoor furniture company that is leading the market for outdoor furniture in Australia and New Zealand, and is also serving customers all over the world. In Vietnam, we manufacture the wood products, and we work together with our international customer base.✓ I am leading a medium sized purchasing and customer service team, that serves around 250 b2b global customers per season. ✓ I am working directly with the Management Team on identifying and deploying better management principles and procedures within the Saigon office and the production area in the region of Quy Nhon. I am initiating, deploying and supervising this change.✓ I am responsible for sales and customers in the regions Europe and North America. Show less
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Dutch Business Association In Vietnam (DBAV)
Dec 2019 - Apr 2024Executive DirectorIn this highly communicative role I am primarily responsible for the daily business operations, growth, events, information and business services. All should lead to the best possible fulfilment of our mission: to build bridges between The Netherlands and Vietnam.

Eurofar International B.V.
Apr 2024 - nowEurofar is a leader in outdoor furniture manufacturing; we run and operate our own factory ecosystem, with customers in over 40 countries. As Managing Director of Eurofar Vietnam, I oversee all office staff (~110 fte), budgets, and daily operations. My focus is on building strategies that work, managing the different teams effectively, and setting policies that help the business run smoothly and grow profitably.Key responsibilities include:+ Developing and implementing strategies to drive growth and success.+ Managing and supporting teams to ensure they work well together and stay motivated.+ Overseeing budgets and financials to maintain cost control and increase profits.+ Creating and enforcing policies that improve efficiency and productivity.+ Leading efforts to continuously improve operations and build strong client relationships. Show less Started in 2024, Greenwind is a strategic manufacturing partner within our factory ecosystem. Greenwind is set to produce cutting-edge, high-quality, and sustainable outdoor furniture in Vietnam. This initiative includes the development of a 60,000 m² mixed-media production facility in the Mekong region, along with the acquisition and renovation of a 37,000m² wood-processing factory in Binh Dinh.As the Managing Director, I oversee both projects, ensuring timely execution from pre-opening phases to full market readiness, aligning with our sustainability and growth objectives. Show less
Managing Director Vietnam
Jul 2024 - nowProject Director Greenwind
Apr 2024 - now
Licenses & Certifications

Vietnamese Language Course, On-Going
Nov 2017
Mini MBA Course: Young President Program
Nov 2016- View certificate

English CEFR-level C1
Hogeschool LeidenAug 2014
Languages
- duDutch
- enEnglish
- geGerman
- spSpanish
- frFrench
- viVietnamese
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