Diana Gucea

Experience

• 

  TwentyFour Events

  Jan 2016 - Sept 2016

  PR and Event Management Intern

  Managed budget efficiently, acquired desired equipment, and negotiated partnerships with entertainment, fashion and media brands. Oversaw the entire ambiance by interactively checking the consumers’ satisfaction level.Kept record on the event metrics as to refine the management strategy to enhance customer experiences

• 

  Bacardi

  Jan 2016 - Aug 2016

  Sales Promoter

  Drove consumer engagement and increased brand awareness via compelling presentations. Persuaded consumers to buy and recommend products via persuasive pitches and cross-selling. Managed the budget and recorded the activation metrics to improve strategy and customer experience.

• 

  Unilever

  Nov 2016 - Jan 2017

  Brand Ambassador

  Increasing brand awareness among students via promotional events, activities and competitions. Enhancing positive attitude and student engagement with the brand through partnershipa with ‘Green Organisation’ and ‘Marketing Society’, which achieved up to 2,790 Snapchat views in only 4h per event. Raising brand exposure through compelling content on LA1 TV, social media, newsletter and eWOM.

• 

  Lee Paton

  Mar 2017 - Apr 2017

  Executive Marketing Assistant

  Actively participated in meetings and conferences with potential business partners and clients. Investigated promotional event concepts; marketing strategy and planning for seasonal activities. Assisted in creating and implementing the brand vision, mission and goals.Developed a new website category (‘Muse’) meant to inspire and drive online customer engagement.

• 

  Landmass London

  Aug 2017 - Aug 2018

  Marketing Communications Assistant

  Represented the company at events and managed all logistics, equipment and merchandise (e.g: 'Financial Times Weekend Festival 2017'; 'The Luxury Property Show 2017’; 'IOD City of London Events').Networked at events and pitched at potential clients. Identified PR opportunities for media coverage and looked after memberships and company presentations. Designed and implemented new marketing initiatives to improve client engagement and retention. Created, planned and executed marketing communication strategy via social media, newsletter campaigns, brochures and events. Afișează mai puține

• 

  Lux Worldwide / Luxios

  Sept 2017 - Aug 2018

  Brand Manager Assistant

  Helped establish new partnerships and negotiated sales commissions (10- 20 %) with brands (e.g.: Roberto Cavalli Home Interiors, Cesare Ferrari Group, Plateaux Gallery, Absolute Sounds, Asprey). Assisted in developing a 12-months business plan to rebrand and reposition LUXIOS from a holistic shopping service to a Luxury Home & Lifestyle Specialist & Members’ Club for HNWI worldwide. Introduced the brand to different audiences at events to build on awareness and exposure. Actively engaged in meetings and phone-conferences with potential customers. Liaised between brands and prospective clients. Afișează mai puține

• 

  Ama // AndyMartin

  Jan 2020 - Jan 2020

  PR and Business Development Assistant
• 

  Superfutures Design

  Jan 2020 - Jan 2020

  PR and Business Development Assistant
• 

  B&B Collection

  Jan 2021 - Jan 2022

  Marketing Specialist
• 

  Automobile Bavaria

  Mar 2022 - Jan 2022

  Marketing Manager
• 

  Artelique Novit Home

  Jan 2024 - now

  Marketing Manager

  https://artelique.ro/