Satish Kumar

Experience

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  Sun vision Advertising

  Dec 2009 - Jun 2013

  Operations Executive

  Handle design team, printing team and fabrication team.Promote indoor & outdoor branding services (BTL).Manage the delivery of Customer services for improving client’s satisfaction level.Provide Branding Service to Day & Night News, Godfrey Phillips India Ltd, JP cement, Jubilant Agri. Product, Kajaria ceramics, Kapson Fashion Agencies, RJ Corporation (cream Bell), Total oil, Videocon Mobile. In Punjab, Himachal & Uttarakhand.

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  Sony India Pvt Ltd

  Aug 2013 - Feb 2020

  Responsible for the planning and execution of Marketing & Branding Activities for West Bengal region.Manage Branch ATL and BTL Budget ineffective and efficient ways.Develop and Execute Overall Brand Activation, Public Relations, ATL & BTL Activation, & Marketing CommunicationDeveloping all kind of creative and communication elements, keeping brand guidelines in mind. Coordinating with Advertising agency for communication plan and designing all elements for their artworks & adaptations.Participation in exhibitions, Organizing road show, Society activities and trade fairs for the effective brand presence.Strengthening the brand in the circle by organizing various activities. e.g. Mall Activities, events, dealer meet, sponsorships of events, participation in local & regional events.Maximum & Effective utilization of BTL budgets in marketing campaigns.Provide local sales support with marketing initiatives & local market level Collaterals. Ensure the brand is highly engaged and visible in the local market.Create a bank of local level vendors to execute Local Level activities. (Signages vendors, printers, News Agencies, etc.)Build local level communication to suit individual market requirements and Get the same approved from HO.Identify touch points for branding and engagement with customers, Intermediaries.Understanding the local markets & consumers, distributors and devising a Strategy at regional level to roll out marketing initiatives across State.Development of all type marketing Collateral & Implementation as per schedule.Enhance the Brand visibility, Store layout, Signage, window display, and SKU Display as per display planogram.Manage Marketing campaign though Digital media. (TOI, Crick buzz, SMS Blast Etc.)Responsible for Vendor invoice processing/Payment as per TAT. Show less Coordinate with design Team and NTMM for New Sony Centers Layout, SIS/Display stands design & technical.Getting quote from vendors, Vendor negotiation, Allocation of work and raise Purchase order in SAP.Coordinate with trade marketing in-charge for Marketing collateral monthly requirements. Coordinate with Branch Trade Marketing In-charge during installation of SIS/Display stands.Strong monitoring of installation schedule in terms of follow up with vendor & Branch team.Follow up with vendor for submitting complete invoice with necessary supporting.Invoices check as per given checklist and doing entry sheet in SAP.Getting the bill signed by the division head and forward to Accounts for clearance.Follow up with accounts team for clearing the invoices with in the given TAT.Monthly Budget provisioning of the display stand expense at the month end. Show less Responsible for implementation of all BTL campaign at shop front.Responsible for deployment of all marketing Collateral in each store.Execution of all the changing point of monthly Visual Merchandise Display guideline (VMD) for all categories.Coordination with vendors for implementation of Signage, in-shop branding.Market visit in the assigned territory to maintain the POSM at shopfront.Negotiation with dealer for branding space during market visit.Report to Trade Marketing In-charge regarding marketing Collateral and branding requirement after each visit.POP warehouse report consisting stock situation of HO POP material. Show less

  • Trade Marketing In-Charge.

    Jan 2019 - Feb 2020

  • Marketing Executive (Pan india)

    May 2017 - Jan 2019

  • Marketing Coordinator

    Aug 2013 - May 2017
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  Eureka Forbes Ltd

  Apr 2021 - Nov 2022

  Regional Trade Marketing_West Zone

  Responsible for planning and execution of all marketing & branding activities for both the states.Organize exhibitions, Road shows, Society activities and shop front activity for the effective brand presence and promotion.Create a bank of local level vendors to execute Local Level activities. (Signages/Branding vendors, Offset printers, etc.)Responsible for development of all type marketing Collateral at local label & Implementation as per schedule.Responsible for Vendor invoice processing/Payment as per TAT.Prepare weekly and monthly reports related to market Intelligence, Customer Connect.Conduct new product launches trainings across the categories for the all in-store promotors (ISP) and dealer’s sales staff.Lead the team of forty in-store promoters and three Team Leaders. Show less

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  Okaya Power Group

  Nov 2022 - now

  Regional Trade Marketing Manager_North Zone