
Brian Murphy
Account Executive

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About me
Vice President, Sales at Sports & Entertainment Travel, LLC
Education

Ohio University
2016 - 2018Master of Business Administration (MBA) & Master of Sports Administration (MSA)Activities and Societies: Class of 2018 Vice President, 2018 National Sports Forum Case Cup Team Member, 2017 NCAA Emerging Leaders Seminar Attendee, AECOM Center for Sports Administration Marketing Committee, Ohio Bobcat Club Student Volunteer

Virginia Polytechnic Institute and State University
2007 - 2011Bachelor of Science (BS) Marketing ManagementActivities and Societies: National Society of Collegiate Scholars, Mu Kappa Tau (MKT) Marketing Honors Society, Virginia Tech Club Manangers Association of America (CMAA)
Experience

Student Media Group
May 2010 - Aug 2010Account Executive• Cold-called business owners face-to-face to sell advertising for the 2010-2011 student planner at Virginia Tech• Sold $6,000 in gross revenue and was top local salesman• Provided excellent customer and post-sales service• Attended and completed a national sales training seminar prior to the start of the internship program

Fanspeak.com
Sept 2010 - May 2011Promotional Marketing Intern• Promoted and marketed the re-launch of Fanspeak.com (from my school location)• Utilized social media to create awareness and invite potential members to register and join• Created and posted blogs daily, on relevant sports articles, across the internet and many media outlets

SequentialT
Jun 2011 - Aug 2012Director of SalesA sports marketing technology company that supercharges relationships between organizations and their fans. Its mission is to drive revenue growth for its clients by optimizing the fan experience.• Procured strategically researched professional, collegiate, and other sports teams/organizations, along with sports sponsors, with the goal of creating fan engagement partnerships• Connected with targeted high-level professionals; successfully scheduled more than 80 in-person meetings, webinars, and conference calls; honed presentation skills in pitches• Administered online platforms for the 2011 World Police & Fire Games which was utilized by 16,000 athletes and the AFL's San Antonio Talon which engaged 1,000’s of supporters in team’s inaugural seasonSales & Marketing Intern (June 2011 - August 2011) Show less

Conversation
Dec 2012 - Jan 2014Brand Development ManagerConversation (www.convoagency.com) is a fully integrated advertising and marketing services firm headquartered in NYC with offices in Los Angeles and Kansas City. • Discovered and qualified RFP’s seeking applicable marketing/advertising services for fully integrated in-house agency, leading to successfully closing seven new business client accounts• Researched developments in various industries to create targeted outreach campaigns to hundreds of companies• Supported the team on pitch, proposal, and sales efforts to Fortune 500 companies with decks and proposals Show less

Sports Power Weekends
May 2013 - Jan 2015Sales & Marketing Consultant• Built brand awareness and converted sales for college football travel packages• Advised the company's social media marketing; grew the Facebook page from 150 fans to over 5,000 in one month (+3200%)• Supervised two Michigan alumni bus trips, including logistics, coordination, & travel plans, for 100+ fans each from NYC to UConn & Rutgers during the 2013 and 2014 seasons

TicketIQ
Jan 2014 - Aug 2016Senior Director of SalesTicketIQ (www.ticketiq.com), formerly know as "TiqIQ," is a secondary & primary market ticket aggregator, along with a fully integrated fan marketing and data resource to sports teams, colleges, brands, music festivals, and more (www.tiqiq.com/fannetwork). TicketIQ was founded with the singular mission to make buying event tickets more transparent, efficient, and simpler by providing ticket buyers with real-time information on the latest price trends, and access to the best deals from all sellers--for any event. • Prospected professional sports leagues, teams, colleges, and ticket companies to build strategic ticketing and marketing partnerships utilizing TicketIQ’s proprietary distribution channels • Closed 70+ new accounts worth over $750,000 in gross revenue; promoted from Account Executive in May 2015• Led account management of clients including professional and collegiate sports teams while focusing on constant, clear communication and expectation delivery and managementSales Account Executive (January 2014 - May 2015) Show less

Ohio University
Aug 2016 - May 2018Graduate Assistant in the Ohio Bobcat Club, the fundraising arm of Ohio University Athletics. • Assisted in annual fundraising efforts in support of OHIO intercollegiate athletics; resulted in a 7% increase in annual giving and 19% increase in donor membership year over year• Oversaw premium seating for football; secured $400,000 in seat donations and ticket revenue in 2017• Entered priority seating donations and donor data into Paciolan and University Foundation CRM databases• Maintained a portfolio of 50+ donors; built authentic relationships through visits and on-going communication to solicit, close, and renew annual gifts, season tickets, and donor membership• Planned and executed athletic fundraising events across Ohio and at the Athletic Director’s house and football suite for over 300 major gift prospects and donors for cultivation, solicitation, and stewardship• Volunteered with gameday operations for Football, Men’s Basketball, and Ice Hockey; duties included ushering, scoreboard operator, and referees’ liaison Show less
Athletics Development Graduate Assistant, Ohio Bobcat Club
May 2017 - May 2018MAA Program Director Graduate Assistant
Aug 2016 - Apr 2017

GMR Marketing
Jan 2018 - Feb 2018Hospitality Coordinator• Involved in all aspects of activation setup and directing the customer journey through the U.S. Bank Possibilities Lounge in Super Bowl Live during Super Bowl LII week in Minneapolis, MN • Selected as a celebrity handler for numerous NFL player appearances• Interacted with consumers throughout the hospitality area in a professional manner, delivering instructions and enthusiasm at various interactive exhibits and stations• Delivered talking points on behalf of U.S. Bank and coordinated sweepstakes and on-site activities utilizing state-of-the-art technology Show less

University of Georgia Athletic Association
May 2018 - Oct 2019Assistant Director of Development & Internal Operations, The Georgia Bulldog Club• Managed the internal processes and tracking of Magill Society, the leadership fundraising entity consisting of $25,000+ commitments. Tasks included pulling reports from the UGA Foundation database to identify prospects and document new pledges and payments for acknowledgements, internal databases, and priority points credit • Closed and stewarded a portfolio of six Magill Society donors worth $150,000 in pledged commitments.• Processed all priority-seating fund donations, manually inputting over $40M, for the William C. Hartman, Jr. Fund, Basketball Enhancement Fund, Gymnastics Endowment Fund, Georgia Baseball Fund, and Women's Basketball Fund• Developed and designed annual giving strategic plans while assisting with renewal brochures and prospecting direct mail, emails, and telephone follow ups for all annual funds which totaled $38M in donations in 2018-2019 sports year• Provided weekly updates and monthly reports to the Director of Athletics and senior staff on total Magill Society revenue and members, status of capital project financing, new major gifts or recent commitments, finances of sport-specific funds and scholarship endowments• Streamlined internal processes and databases to create more efficient systems and office information flow• Spearheaded data projects and proposals for use in executive meetings, including football per-seat donation structure, men's basketball per-seat donation structure, and annual fund benefits charts• Emphasized continual data integrity scanning and updating of donor profiles and their demographic information in Paciolan and GAIL from direct communication, mail forms, returned mail pieces, etc• Game-day duties included providing sideline access and oversight to $100,000+ annual donors for football and hospitality management for men's and women's basketball and baseball Show less

Vanderbilt University
Oct 2019 - Aug 2023• Raised $1.5M+ of gifts and pledges• Managed a self-identified portfolio of over 200+ donors and a DAR portfolio of 110+ donors• Organized and managed a live broadcast production fundraising initiative for the Lacrosse team, which exceeded the $40,000 goal in only a few weeks ($60,000+ total)• Spearheaded Athletics Challenge Donors for VU Giving Day 2020, personally securing five donors with $28,000 total in committed matches• Led the planning, organization, communication, and solicitation of an endowed baseball scholarship in honor of a late baseball student-athlete, which raised over $55,000• Sport-specific fundraising liaison and oversight for Football, Baseball, Men's Basketball, Women's Basketball, Men's Golf, Women's Golf, Lacrosse, Men's Tennis, and Women's Tennis• Instrumental in the ideation, creation, and planning of the restructured annual fund and benefits, along with the launch of the athletics leadership giving society, the McGugin Society Show less
Director of the National Commodore Club
Nov 2021 - Aug 2023Associate Director of the National Commodore Club and Athletics Development
Oct 2019 - Oct 2021

Sports & Entertainment Travel, LLC
Aug 2023 - nowVice President, Sales
Licenses & Certifications
- View certificate

Inbound
HubSpot AcademyFeb 2018 - View certificate

Crypto in Sports Essentials
Front Office SportsJul 2022
Volunteer Experience
Servant Leadership Team
Issued by ADs4Christ on Jun 2021
Associated with Brian MurphyVolunteer
Issued by HopeKids, Inc. on Mar 2021
Associated with Brian MurphyFootball, Basketball, & Ice Hockey Gameday Operations
Issued by Ohio University on Sept 2016
Associated with Brian MurphyFundraiser
Issued by Cystic Fibrosis Foundation on Aug 2016
Associated with Brian MurphyBasketball Tournament Team Liaison
Issued by Big Sky Conference on Mar 2017
Associated with Brian MurphyFundraiser
Issued by Movember on Nov 2016
Associated with Brian Murphy
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