Deanna Janosko

Experience

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  Medline Industries, Inc.

  Jan 2010 - Jan 2014

  Worked in Textile division, managing product lines accounting for >$165M annually. Identified market trends and devised long-term strategies accordingly.•Provided marketing tools and sales direction that led to over 200% growth of strategic product line in 2013 over 2012 ($1.5 M increase in revenue).•Coordinated knitted sheet set package design and launch contributing to 36% increase in sales 2013 over PY, sold at 10% higher margin. •Drove revenue-generation activities that included development of customer targeting reports, margin and product analysis on contracts, competitive and internal product testing, gap analysis, and collateral sales tools like sell sheets and product videos.•Maximized revenue increase and margin improvement opportunities by reviewing contracts to make appropriate pricing recommendations, as well as partnering with sales team in assessing customer relationship and forecast. Show less Managed 7 product lines in that constituted $30M in sales annually including: slippers, pillows (reusable and disposable), hamper bags, cart covers, mattress pads, mattress covers, and notions. Promoted within 12 months in recognition of exceptional understanding of strategic product line management approach, as well as ability to build rapport and consult with customers to provide solutions.•Realized 250% increase in sales for fall prevention slipper product line in under 2 years by expanding line, implementing product improvements, and increasing profit margin 8%.•Supported increased revenue and faster inventory turnover through creating and delivering effective incentive programs and marketing tools, including Textile Bulletin and Surplus Flyer.•Collaborated with inventory management and sales reps to eliminate backorders, forecast sales, and ensure appropriate distribution to hubs located nationwide.•Negotiated with vendors to avoid price increases and find low-cost alternatives.•Partnered with Quality Control and sales groups in addressing complaints, product returns, and defects from manufacturing, supplier, or customer incidents. Show less

  • Product Manager

    Jan 2011 - Jan 2014

  • Associate Product Manager

    Jan 2010 - Jan 2011
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  Veterans Helping Veterans Now

  Jul 2014 - Jun 2015

  Volunteer Coordinator

  • Expanded recruitment of volunteers to 61 from 38 in the first half of 2014 through hands-on outreach and development of volunteer programs.•Manage transportation program that coordinated 728 rides (12% increase from 2013) for 79 clients in 2014.•Ensure accuracy of tracking information and translate data into useful narratives for reports and grants.•Foster continuous improvement culture while building strong volunteer relationships by producing, conducting and following up on surveys for volunteer activities, strengths, and feedback.•Develop partnerships with other non-profits and media relations, and manage social media presence.•Assist with planning and execution of veteran-serving programs and activities, including fundraising efforts and community-building events. Show less

• 

  Bonfils Blood Center

  Jun 2015 - Oct 2017

  Manager of Markets and Strategic Development

  • Led launch of Intercept product line from production to distribution, including: market analysis, cost analysis, market penetration strategy, internal and external client education, technical packets, press releases, alignment of operations and sales, and more. • Completed budget and forecast trending internally as well as assembling statistical data, reports, and marketing materials needed for client use.• Fostered a client focused culture locally as well as providing high level strategic planning assistance to the senior team both locally and enterprise wide. • Developed and analyzed client surveys to frame strategic direction, improve value package and cultivate effective selling strategies.• Led O-negative Distribution Reduction Project to drive down inefficient utilization at hospitals. Project was initiated in January 2016 and we have continued a downward trend from 15.45% in 2015, 14.15% in 2016 and 12.86% YTD through August 2017. • Client Indexing Tool: worked from concept ideation to develop a tool that provides a comprehensive and objective view of clients allowing for ranking and benchmarking to aid in strategic decisions and policy. • Lean Six Sigma Yellow Belt Certified. Show less

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  Vitalant

  Oct 2017 - now

  • Senior Director Market Development

    Aug 2023 - now

  • Senior Director Business Development

    Sept 2022 - Aug 2023

  • Senior Director Sales Operations

    Aug 2021 - Sept 2022

  • Director Sales Operations

    Jan 2019 - Jul 2021

  • Strategic Development Manager

    Oct 2017 - Dec 2018