Ivan Gento Pariente

Ivan Gento Pariente

Outdoor activities instructor

Followers of Ivan Gento Pariente706 followers
location of Ivan Gento ParienteGreater Paris Metropolitan Region

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  • Timeline

  • About me

    Marketing & Brand Management

  • Education

    • Oxford Brookes University

      2016 - 2018
      Msc Marketing and Brand Management International Marketing 2:1
    • Universidad de Valladolid

      2009 - 2013
      Bachelor of Business Administration (BBA) Marketing
    • Universidad de Valladolid

      2012 - 2013
      Bachelor of Commerce (B.Com.)

      Activities and Societies: Football team Key subjects:•Consumer behavior: In this area I developed knowledge about the shopping like a life style, and psychological analysis of consumer behavior.•Ecommerce: Study of the basic tools to develop a shop online, learning to use social media or Google tools ( Facebook, Twitter, Google Analytics). After that I create a shop online through Prestashop working with virtual stocks and sales. •Communication techniques: Develop skills for the performance of communication in a direct… Show more Key subjects:•Consumer behavior: In this area I developed knowledge about the shopping like a life style, and psychological analysis of consumer behavior.•Ecommerce: Study of the basic tools to develop a shop online, learning to use social media or Google tools ( Facebook, Twitter, Google Analytics). After that I create a shop online through Prestashop working with virtual stocks and sales. •Communication techniques: Develop skills for the performance of communication in a direct interaction, labor, commercial and managerial character.•Sectorial Marketing: Marketing mix, marketing planning, develop and manage products, social marketing. Show less

  • Experience

    • Thule LTD

      Sept 2010 - Jun 2013
      Outdoor activities instructor

      o Develop and create new activities adapted to the age of the group.o Monthly report of the activities.o Monthly planning of the activities.o Schedule the timing for the different activities.o Drive the activities and the group during every activity.o Group responsible during the activity.

    • El Corte Ingles

      Jan 2013 - Jun 2013
      Retail Marketing Assistant Manager

      o Compile reports, including statistical trends in the market place.o Control of downward communication relative to the group of business El Corte Ingles.o Advertisement control in the store; receiving the national advertisements, communicate to all the departments and controlling the right time and place of each add. o Implement local promotion.o Marketing and communication internal: Briefings, employee’s promotions, intranet, meeting of divisions, create questionnaires to employees and extract the results.o Organize on team a marketing plan. o Marketing support in selling areas.o Organize and drive fashion show and celebrity events, brand events and showroom for bloggers. Show less

    • Costa Coffee

      Aug 2014 - Sept 2015
      Shift Supervisor

      o To lead a team on shift.o To ensure the store is opened and closed.o To ensure all cash and stock is kept secure.o To manage the stock and order systems for food and consumables.o Delegate appropriate tasks to every Barista.o To deal with and resolve costumer complaints.o To train and coach team members as required in their roles.o To implement marketing updates and new POS.o Cash up the tills

    • Crowne Plaza® Hotels & Resorts

      Sept 2015 - Mar 2017
      Front desk receptionist

      o Welcomes visitors by greeting them, in person or on the telephone; answering or referring inquiries.o Directs visitors by maintaining employee and department directories; giving instructions.o Maintains security by following procedures; monitoring logbook; issuing visitor badges.o Maintains telecommunication system by following manufacturer's instructions for house phone and console operation.o Maintains safe and clean reception area by complying with procedures, rules, and regulations.o Maintains continuity among work teams by documenting and communicating actions, irregularities, and continuing needs.o Contributes to team effort by accomplishing related results as needed. Show less

    • Costa Coffee

      Jan 2017 - Jan 2018
      Store Manager
    • Enercon Industries Ltd

      Jan 2018 - Dec 2019
      Marketing Executive - EMEA Market

      • Management of marketing campaigns in Spain.• Development of strategies, marketing plans and budgets.• Digital Marketing actions: • Create PPC, display and LinkedIn Ads campaigns. • SEO optimisation onsite & web in english & spanish. • Emailing campaigns in different languages. • Data management through CRM Workbooks. • Web banners design and Wordpress landing pages. • Social media management (Linkedin, Twitter & FB).• Content development: • Create articles, press releases and case studies. • Web content optimisation. • Brochure design and content translation.• Reporting: • Google Analytics y Adwords monthly reports. • Emailing campaign reports. • Spanish campaign reports.• Research trends and new market opportunities.• Trade show planning and organisation across Europe.• Manage and build relationships with media and tradebodies. Show less

    • Synology France

      Aug 2019 - now

      Manage the marketing subsidiary strategy and deployment plans for the Synology France subsidiary - Spain, Italy, Benelux, Greece and Portugal

      • International Marketing Manager

        Sept 2023 - now
      • Marketing Executive - Southern Europe

        Aug 2019 - now
  • Licenses & Certifications

    • Award in General Data Protection Regulation (GDPR)

      The Institute of Direct and Digital Marketing (IDM)
      Sept 2017
      View certificate certificate
    • IDM Certificate in Direct and Digital Marketing (Cert DDM)

      The Institute of Direct and Digital Marketing (IDM)
      Jun 2017
    • Google Adwords Fundamentals

      Google
      Apr 2019
      View certificate certificate
    • Google Analytics IQ

      Google
      Apr 2019
    • Google Adwords

      Jellyfish Online Marketing
      May 2018
    • The Digital Garage

      Google
      Feb 2017
      View certificate certificate
    • Digital Marketing Diploma

      Shaw Academy
      May 2016
  • Volunteer Experience

    • Agente afiliado

      Issued by CIM | The Chartered Institute of Marketing
      CIM | The Chartered Institute of MarketingAssociated with Ivan Gento Pariente
    • Miembro

      Issued by The Institute of Direct and Digital Marketing
      The Institute of Direct and Digital MarketingAssociated with Ivan Gento Pariente
    • Marketing

      Issued by TED Conferences on Jan 2017
      TED ConferencesAssociated with Ivan Gento Pariente