
Ivan Gento Pariente
Outdoor activities instructor

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About me
Marketing & Brand Management
Education

Oxford Brookes University
2016 - 2018Msc Marketing and Brand Management International Marketing 2:1
Universidad de Valladolid
2009 - 2013Bachelor of Business Administration (BBA) Marketing
Universidad de Valladolid
2012 - 2013Bachelor of Commerce (B.Com.)Activities and Societies: Football team Key subjects:•Consumer behavior: In this area I developed knowledge about the shopping like a life style, and psychological analysis of consumer behavior.•Ecommerce: Study of the basic tools to develop a shop online, learning to use social media or Google tools ( Facebook, Twitter, Google Analytics). After that I create a shop online through Prestashop working with virtual stocks and sales. •Communication techniques: Develop skills for the performance of communication in a direct… Show more Key subjects:•Consumer behavior: In this area I developed knowledge about the shopping like a life style, and psychological analysis of consumer behavior.•Ecommerce: Study of the basic tools to develop a shop online, learning to use social media or Google tools ( Facebook, Twitter, Google Analytics). After that I create a shop online through Prestashop working with virtual stocks and sales. •Communication techniques: Develop skills for the performance of communication in a direct interaction, labor, commercial and managerial character.•Sectorial Marketing: Marketing mix, marketing planning, develop and manage products, social marketing. Show less
Experience

Thule LTD
Sept 2010 - Jun 2013Outdoor activities instructoro Develop and create new activities adapted to the age of the group.o Monthly report of the activities.o Monthly planning of the activities.o Schedule the timing for the different activities.o Drive the activities and the group during every activity.o Group responsible during the activity.

El Corte Ingles
Jan 2013 - Jun 2013Retail Marketing Assistant Managero Compile reports, including statistical trends in the market place.o Control of downward communication relative to the group of business El Corte Ingles.o Advertisement control in the store; receiving the national advertisements, communicate to all the departments and controlling the right time and place of each add. o Implement local promotion.o Marketing and communication internal: Briefings, employee’s promotions, intranet, meeting of divisions, create questionnaires to employees and extract the results.o Organize on team a marketing plan. o Marketing support in selling areas.o Organize and drive fashion show and celebrity events, brand events and showroom for bloggers. Show less

Costa Coffee
Aug 2014 - Sept 2015Shift Supervisoro To lead a team on shift.o To ensure the store is opened and closed.o To ensure all cash and stock is kept secure.o To manage the stock and order systems for food and consumables.o Delegate appropriate tasks to every Barista.o To deal with and resolve costumer complaints.o To train and coach team members as required in their roles.o To implement marketing updates and new POS.o Cash up the tills

Crowne Plaza® Hotels & Resorts
Sept 2015 - Mar 2017Front desk receptionisto Welcomes visitors by greeting them, in person or on the telephone; answering or referring inquiries.o Directs visitors by maintaining employee and department directories; giving instructions.o Maintains security by following procedures; monitoring logbook; issuing visitor badges.o Maintains telecommunication system by following manufacturer's instructions for house phone and console operation.o Maintains safe and clean reception area by complying with procedures, rules, and regulations.o Maintains continuity among work teams by documenting and communicating actions, irregularities, and continuing needs.o Contributes to team effort by accomplishing related results as needed. Show less

Costa Coffee
Jan 2017 - Jan 2018Store Manager
Enercon Industries Ltd
Jan 2018 - Dec 2019Marketing Executive - EMEA Market• Management of marketing campaigns in Spain.• Development of strategies, marketing plans and budgets.• Digital Marketing actions: • Create PPC, display and LinkedIn Ads campaigns. • SEO optimisation onsite & web in english & spanish. • Emailing campaigns in different languages. • Data management through CRM Workbooks. • Web banners design and Wordpress landing pages. • Social media management (Linkedin, Twitter & FB).• Content development: • Create articles, press releases and case studies. • Web content optimisation. • Brochure design and content translation.• Reporting: • Google Analytics y Adwords monthly reports. • Emailing campaign reports. • Spanish campaign reports.• Research trends and new market opportunities.• Trade show planning and organisation across Europe.• Manage and build relationships with media and tradebodies. Show less

Synology France
Aug 2019 - nowManage the marketing subsidiary strategy and deployment plans for the Synology France subsidiary - Spain, Italy, Benelux, Greece and Portugal
International Marketing Manager
Sept 2023 - nowMarketing Executive - Southern Europe
Aug 2019 - now
Licenses & Certifications
- View certificate

Award in General Data Protection Regulation (GDPR)
The Institute of Direct and Digital Marketing (IDM)Sept 2017 
IDM Certificate in Direct and Digital Marketing (Cert DDM)
The Institute of Direct and Digital Marketing (IDM)Jun 2017- View certificate

Google Adwords Fundamentals
GoogleApr 2019 
Google Analytics IQ
GoogleApr 2019
Google Adwords
Jellyfish Online MarketingMay 2018- View certificate

The Digital Garage
GoogleFeb 2017 
Digital Marketing Diploma
Shaw AcademyMay 2016
Volunteer Experience
Agente afiliado
Issued by CIM | The Chartered Institute of Marketing
Associated with Ivan Gento ParienteMiembro
Issued by The Institute of Direct and Digital Marketing
Associated with Ivan Gento ParienteMarketing
Issued by TED Conferences on Jan 2017
Associated with Ivan Gento Pariente
Languages
- esEspañol
- inInglés
- frFrancés
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