Experience

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  Microsoft

  Aug 2004 - Nov 2006

  Account representative

  The key objective was to ensure all partners (30 retail stores in the region) sold PCs with licensed copies of Microsoft Windows® only. Originally all partners sold PCs with pirated OS.

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  Ism computers, ltd

  Dec 2006 - Jul 2009

  Marketer, business development manager

  Company profile: retail and corporate sales of PC hardware and software

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  Abbyy

  Oct 2009 - Mar 2011

  B2b account manager, middle east and africa

  Region: Middle East and North AfricaProducts: text recognition software: document scanning, text/shape recognition, saving to a databaseEnd users: medium and large businessesPartner: system integrator responsible for end-user implementationAll exchange with partners relevant to their projects, technical pre-sale, quotation of license prices, phone negotiations, etc. was in English

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  Dihouse

  Mar 2011 - Jun 2012

  Marketing / event manager

  Company profile: large wholesale supplies of PC hardware from Chinese producersClients: retail shops, from M-Video (one of Russia’s largest electronics retailers) to small regional sellersVendors: AMD, Cooler Master, Zalman, MSI, nVidia, Acer, Dell, ASUS, HP

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  Nordmarine deluxe yacht sellers

  Jun 2012 - Feb 2014

  Internet marketer

  Company profile: sales of premium motor yachts (GBP 1 million and above)

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  Decoretto, an interior decorations and decals (ascott deco rus)

  Sept 2013 - Sept 2015

  Internet marketer

  Ascott Deco Rus is a leader in the glue (Kleo brand) and glue-based products market. I was responsible for interior decorations and decals sold under the Decoretto brand.My main goal was to increase sales on the www.decoretto.ru online shop (B2C) and provide lead generation to expand B2B wholesale.– Contextual advertisement: revenue increased 40% YtY maintaining the 20% share of adv cost.– For the following channels, revenue increased 50% YtY: SEO, CPA networks, teaser networks, e-mail– Tested new collections before launch of mass production by using Lean Start Up technology. As a result, new collections outsold previous by a factor of 5– B2B: lead generation was organized for Decoretto wholesales, increasing B2B turnover three-fold Show less

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  Ps-box, an online store for gift certificates (ascott deco rus group)

  May 2015 - Apr 2016

  Internet marketer

  PS-Box is an online store selling gift certificates for services and impressions (spa, parachuting etc.) and an offline retail network. - Increased organic (SEO) traffic by 30% (while SEO-agency contract was discontinued)- Reduced advertising overall costs by 45% while increasing conversion and revenue, reduced contextual advertising costs by 30% while maintaining revenue- A B2B project – a lead generation has been organized for bulk sales of certificates- Increased site / channel conversion by 50-80% with A / B testsMarketing budget - 26 million rubles a year. Show less

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  Level.travel – an online trip booking service

  Apr 2016 - Feb 2020

  Deputy marketing director for infrastructure

  Level.Travel, a major online aggregator with annual turnover in excess of $25m, is a one-stop shop to select and purchase trips from any and all tour operators. It is a tech leader in the segment of package tours and supplies solutions to Yandex.Travel, Sberbank, Megafon, OneTwoTrip, Aviasales etc.Sales and marketing results:– revenue growth 3 times YtY (up to 50M per year) – website traffic 2 YtY (up to 3M sessions / month)– context ads (Yandex/Google): 3 times sales growth, preserving the current level of profitability – email / crm-marketing: up to 10% of total sales– on-site communication: increased conversion by 15%– seo: implementation of the project at $30M+ per year– developed cross device / channel analytical system (ga / gBigQuery / sql / bi)Product development results:– created “dynamic product feeds”– integrated the mindbox crm system (post / gtm / js)– developed the categorization of hotels for the “family” segment– integrated new telephony / telephone exchange system in the customer service departmentAnnual marketing budget in excess of $1M.Leaded team up to 10 employees.Closely and extensively interacted with the technical team. Show less

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  Колесо – сеть из 130 шинных центров по рф

  Apr 2020 - now

  Product owner

  – Organized the department of the web development based on the modern scrum methodologies (gitlab/jira), integrated ci/cd, git, docker, ansible, silenium into the work.– Selected and implemented the technology stack into the work for progressive transformation of the legacy infrastructure (Laravel+React/Next).– Created PnL ecommerce, thereby finding several global bottlenecks of the company; launched the transformation process: the attribution between online and offline purchases, online-appointment for getting services.– Found and added the new way of ordering, which is connecting online and offline channels (35% of all orders), by the CJM/JTBD approach.– Increased the conversion of the site by 30-120% on the different channels.– Set up the expanded web analytics, that allows to make data-driven decisions on the channels, products and merchandising.– Integrated the CDP Mindbox for repeat sales and omnichanel developing; implemented number of omnichanel mechanics; created the DWH architecture for further developing of the systems.– Improved the traffic of the SEO-channel by 18-73% (autumn and spring seasons). Worked as a SEO-specialist and sought growth points, and also as an implementation project-manager.– Built a highly motivated team (5 developers and 10 marketers) without any firing. Show less