Salma Abdel Wahab

Experience

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  Mercedes Benz EGA

  Jul 2006 - Jul 2006

  Marketing Department (Intern)
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  Schlumberger

  Sept 2006 - Sept 2006

  Drilling & Measurement Department (Intern)
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  Arab Bank plc

  Oct 2007 - May 2012

  • Relationship Management Officer

    Oct 2008 - May 2012

  • Corporate Associate

    Oct 2007 - Oct 2008
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  Shell

  Sept 2012 - Aug 2021

  A member of the Sectoral decarbonization strategy development project core team instituted by our Global Lubricants Leadership Team▪ Working cross functionally with Global Sustainability and ER teams on the Transport decarbonization strategy to communicate and activate through a Thought leadership program in collaboration with our key customers and partners.▪ Developed and rolled out the Trade channel marketing strategy globally with a robust go-to markets activation strategy, and successfully launched with 7 key markets delivering 10 million liters and $ 8 million dollars of incremental business to their bottom line in Russia, Egypt, Pakistan, Vietnam, Indonesia, India, and North America.▪ Driving digital/social media strategy for Heavy Duty Diesel Engine Brands Shell Rimula/Rotella in conjunction with Global Digital Marketing team.▪ Extended Shell lubricants’s existing digital loyalty program (shARE) in collaboration with the Shell Global Innovations team and offered it as a distinctive value proposition versus local competitors’ offerings within our key markets.▪ Defined and implemented an integrated approach across brand, portfolio, and technology teams through developing cohesive solutions, offers, and services showcasing our technology leadership, knowledge and expertise to our customers globally.▪ Responsible for the development and activation of communication campaigns, material and content for appropriately promoting the brand strategy and message to our key target audiences in the markets; successfully implemented 3 external award-winning brand and thought leadership campaigns.▪ Leading the development and management of annual global recognition program and event for distributors and leading B2B customers ($800K budget hosting 25+ markets), as well as Post Implementation Reviews (PIRs) for key markets.▪ Embedded the HSSE culture within our team, ways of working and through the end to end value chain. Show less Responsible to lead marketing strategy and activities across the region focusing on B2B and B2C segments and sectors. Designed and implemented the first B2B digital Media Campaign for key markets in the region on LinkedIn, preceded by website renovation and SEO. The campaign ran in UAE, Oman and Pakistan and resulted in 450% increase in website traffic compare to same period last year, 86% new traffic from relevant search terms, increase in average time spent on B2B Shell website pages from 1 to 3.5 minutes, and from the digital media activities we generated 20 leads amounting to 140KL. All these stats represent the first month of activation. Show less

  • Global Shell Rimula Projects & Indirect Channel Marketing Lead

    Jul 2017 - Aug 2021

  • B2B Marketing specialist UAE/OMAN

    Oct 2014 - Jul 2017

  • Marketing Project Executive

    Sept 2012 - Oct 2014
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  SHELL INTERNATIONAL PETROLEUM COMPANY LIMITED

  Aug 2021 - now

  Global Key Accounts Marketing & Business Development Manager