Phil Cullinan

Experience

• 

  Coca-Cola Enterprises

  Oct 2001 - Aug 2012

  Manage a portfolio of High Street accounts - Pret A Manger, Eat, HMV, Thorntons, Papa John’s Pizza, Wimpy, Perfect Pizza and The West Cornwall Pasty Co. Successfully managed portfolio of accounts worth £5.7m - Poundland, 99p Stores, Holland & Barrett, Rippleglen, News Express, CDC Buying Group, MSR News Group, Lloyds Pharmacy and Enterprise Pharmaceuticals

  • National Account Manager - Out of Home

    Jan 2011 - Aug 2012

  • Key Account Manager - Wholesale

    Aug 2008 - Jan 2011

  • Account Executive - Wholesale

    May 2005 - Aug 2008

  • Account Executive - Grocery

    Feb 2003 - May 2005

  • Team Manager - Business Support Centre

    Oct 2001 - Feb 2003
• 

  Cereal Partners Worldwide (Nestlé & General Mills)

  Nov 2012 - Aug 2023

  KEY RESPONSIBILITIES• Full P&L and budget responsibility across account portfolio: CPW Ireland (Tesco, Dunnes, MRPI), Asda and Sainsburys; Annual value £89.8m. Previous portfolio included Morrisons and the Value Retail Channel• Head of Commercial for CPW Ireland with responsibility for all functions - Commercial, Marketing, Finance, Supply Chain, HR and Legal• Defined and delivered the CPW Ireland Commercial and Marketing Strategy based on consumer and category insights• Managed and developed a diverse team of eight people across multiple disciplines – Sales, Marketing & Category Insights• Set annual budget with full P&L responsibility to focus on revenue, cost and profit drivers• Developed and implemented strategic category management to deliver distribution and share growth• Ensured customer engagement through building and maintaining effective senior level relationships• Reviewed team performance monthly through the business planning cycle against a mix of financial and sales targets, NPD listings, promotional activity and customer satisfaction scores• Built close relationships with internal stakeholders across the wider Nestle and General Mills businesses• Deputised for Sales Director when neededKEY ACHIEVEMENTS• Transformed CPW Ireland operating profit to €1m from a €500k loss within 2 years• Delivered consistent sales revenue growth: +44% over 3 years• Improved CPW Ireland category share by +59bpts through implementing a new Marketing & Commercial Strategy• Delivered sales and share growth in Sainsburys through successfully negotiated Food First agreements• Negotiated Own Label contracts across the portfolio producing a £37.2m annual sales value• Fostered a culture change in the relationship between the Commercial, Marketing and Supply Chain teams in Cereal Partners, leading to a more strategic and collaborative approach• Championed Mental Health Awareness after becoming one of the first Mental Health First Aiders in Cereal Partners Show less KEY RESPONSIBILITIES• Held full P&L and budget responsibility across a portfolio of accounts which included Morrisons, Aldi, Lidl, Home Bargains, B&M Bargains and Co-op• Managed and negotiated the annual tenders for Own Label contracts• Designed and managed annual promotional plans• Negotiated and managed the annual Joint Business PlansKEY ACHIEVEMENTS• Developed and grew Cereal Partners Discount Channel business from £6.1m to £23.7m• Successfully secured a £6.7m annual own label contract with Morrisons • Improved Co-op P&L by £500,00 per annum through resetting their Trade Investment Show less

  • Head of Commercial – UK & Ireland

    Oct 2017 - Aug 2023

  • Business Manager

    Nov 2012 - Oct 2017