Olajumoke Oke

Experience

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  Concept Nova

  Aug 2015 - Nov 2016

  Corporate Sales Executive (NYSC)
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  GDM GROUP

  May 2017 - Oct 2018

  Brand Creative Executive

  Market Research and Consumer Insight (Godrej, Nestle, Guinness, Fanmilk, GBFoods)a. Conducted field research on consumer behavior and buying patterns to use the Data to draw insights for Clients b. Profiled target groups and consumers for FMCGs and proffered working solutions that fit their TG lifestyle c. Set eye for trends and competitor activities that might affect Clients businesses and product d. Analyze competitors strategies, brand positioning, marketing trends to recommend better solutions to clientsStrategy and Business Consult (World Bank, Diageo, Nestle)a. Develop concept for promotional and awareness campaign to increase brand visibility and loyaltyb. Interpret Client briefs and propose strategic solutions through big and promotional campaign ideas that involve the integration of Online Marketing, BTL (Below the line) and/or ATL (Above the line) to achieve set objectives.c. Attend strategy sessions and develop executional plans to achieve set goals and desired results.d. Create strategy, route to market and conceptualization for competitive edge against competition.e. Employ innovative approach towards solutions proffered to guarantee strong impact in the market place yielding positive results.Digital Marketing and Event Amplification (Fanmilk, Diageo)a. Conducted and implemented a launch strategy for the Fan-milk new Diary Sachets with over 500,000 impressions generated on social media b. Deployed google ads to generate awareness for client’s new Skus and resulted in over 6,400,000 impressions in 2 weeks c. Amplification of clients activations to a larger audience Show less

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  ReelFruit

  Dec 2018 - Jan 2020

  Marketing Associate
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  AB InBev

  Feb 2020 - now

  • FP&A Manager

    Feb 2023 - now

  • Planning and Perfomance Manager, Commercial & Support

    Sept 2022 - Jan 2023

  • Planning and Performance Manager, Revenue Management

    Apr 2021 - Oct 2022

  • Global Management Trainee

    Feb 2020 - Mar 2021