Joshua Johnson

Experience

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  Parker Hannifin

  Jun 1995 - Jul 2002

  ∙ Developed tools and managed distributor and customer relationships to generate over $4 million in sales annually in automation systems∙ Coordinated cross-functional international engineering, sales, marketing, and product development efforts∙ Repositioned automation products using a strategic marketing campaign through a direct mail campaign, market specific brochures, magazine advertisements and conference presentations∙ Developed competitive pricing models to successfully position the product line Show less

  • Product Manager

    Jan 1999 - Jul 2002

  • Production Planner - Supervisor

    Nov 1997 - Jan 1999

  • Sales Application Engineer

    Jun 1995 - Nov 1997
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  Vanderbilt University

  Jul 2002 - May 2007

  Graduate Research Assistant (Ph.D.)
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  Belmont University

  Jun 2007 - May 2011

  Assistant Professor of Marketing

  Perform independent quantitative and qualitative research on the use of customer information in developing new products∙ Generate primary data using surveys and interviews, and utilize secondary data resources∙ Create and test hypotheses using appropriate research methodology ∙ Analyze and interpret data using advanced statistical techniques such as structural equation modeling, factor analysis, regression, and ANOVA using statistical packages such as SPSS, SAS, and AMOS∙ Communicate results to experts and non-experts orally and in writing∙ Present research findings at national conferencesDevelop and implement graduate and undergraduate courses in Marketing Research, Marketing Management, and Principles of Marketing ∙ Deliver weekly presentations of complex information in a logical and straightforward manner ∙ Teach others to design, conduct, and interpret research and statistics∙ Supervise and facilitate individual and team learning∙ Identify strengths and challenges for individuals and teams∙ Use diplomacy and tact in setting goals, suggesting alternative approaches, and identifying opportunities for improvement Show less

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  Vanderbilt Orthopaedic Institute

  Oct 2010 - Feb 2012

  Advisory Council Member
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  Nissan Motor Corporation

  Oct 2011 - now

  Lead a 6-member team in the development and delivery of research for Nissan and Infiniti vehicle programs and products throughout the entire automotive lifecycle. Supply critical information and insights to inform business decisions across Product Planning, Engineering/R&D, Design, and Marketing. Foster a collaborative, interdisciplinary environment, enabling the research team to work closely with internal clients and showcase our expertise in research methodology, results interpretation, and insight extraction. Identify and implement techniques to increase the speed of insight – Utilize data extraction tools to collect and analyze social media data, leveraging a Large Language Model (LLM) to extract meaningful insights and trends. Integrate multiple methods of qualitative and quantitative research. Design and execute user panel studies, ensuring timely and accurate data collection and analysis. Show less

  • Senior Manager - Products and Programs, Market Intelligence

    Apr 2021 - now

  • Senior Manager - Advanced Planning Market Intelligence

    Apr 2019 - Mar 2021

  • Manager - Marketing Intelligence

    Oct 2018 - Mar 2019

  • Alliance Market Analysis

    Apr 2018 - Sept 2018

  • Global Customer Insights

    Apr 2017 - Mar 2018

  • Manager - Nissan Sales and Service Experience

    Jan 2015 - Mar 2017

  • Advanced Plannning - Market Intelligence

    Oct 2011 - Dec 2014