
Graeme Ashford
BUSINESS DEVELOPMENT MANAGER

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About me
Helping GTM teams to maximise their potential, increase sales velocity and to bring the best version of themselves to every opportunity.
Education

King Edward VI Grammar School, Chelmsford
1986 - 1993'A' Levels A,A,B,B,CActivities and Societies: Combined Cadet Force, Hockey 1st XI, House Prefect, Debating Society, History Society 5 'A' Levels - History, Government & Politics, French, German, General Studies

University of Leicester
1994 - 1998Bachelor of Laws - LLB Law, French Law, French LanguageActivities and Societies: Law Society; Social Secretary - Stamford Hall; University of Leicester Mixed Hockey Club; Joint Honours Degree, including an Academic Year at Universite Jean Moulin, Lyon III, France

Université Jean Moulin Lyon 3
1996 - 1997French Law - Consitutional Law, Criminal Law, Civil Law 2:1Year abroad as part of the Erasmus Scheme, studying the first year of the French Undergraduate Law Degree course.
Experience

Tangible Results Sales & Marketing Services Ltd
Sept 1998 - Apr 2010BUSINESS DEVELOPMENT MANAGERResponsible for New Business Sales and Customer Account Management for leading Technology/IT Specialist Marketing Services provider. Particular success with high-value Tender wins through OJEU tenders, as well as formal competitive pitch process tor corporate clients.

Travelex
Apr 2010 - Apr 2011SENIOR BUSINESS DEVELOPMENT MANAGER – ENTERPRISE SOLUTIONS, CHANNELS AND PARTNERSHIPSHeadhunted into business to develop high-end, solution-led opportunities across whole product/solution set. Successful development and management of key accounts from first contact to on-boarding and beyond.

Western Union Business Solutions
Apr 2011 - Dec 2022Subject Matter Expert for the developing Insurance Vertical within Western Union Business Solutions and senior member of the Payments Key Account Management team. Managing a small cohort of high-revenue, complex accounts in the Travel Insurance and IPMI spaces. Focused on delivering continuous improvement solutions for clients in Emergency Assistance, Claims Management, Cost Containment and the like. Generating year on year growth within a £2.5m portfolio, negotiating contracts, building out solutions with clients to maximize cost return and delivering ongoing service enhancements, ably supported by the wider business.Assisting clients to minimize the challenges and negative impact of COVID-19 on the sector, working on API and SFTP projects, marrying our payment capabilities with cutting-edge technology and 160 years of experience. Show less
SALES ENABLEMENT LEADER, UK & EMEA
Oct 2021 - Dec 2022SENIOR KEY ACCOUNT MANAGER – UK INSURANCE VERTICAL LEAD
Feb 2019 - Oct 2021SENIOR KEY ACCOUNT MANAGER – CORPORATE AND LEGAL
Jan 2016 - Feb 2019SENIOR KEY ACCOUNT MANAGER – LEGAL VERTICAL
Jan 2014 - Jan 2016SENIOR CORPORATE KEY ACCOUNT MANAGER
Jan 2013 - Jan 2014SENIOR CORE SALES MANAGER
Sept 2012 - Jan 2013SENIOR BUSINESS DEVELOPMENT MANAGER – LEGAL SOLUTIONS
Apr 2011 - Sept 2012

Benenden School
Sept 2022 - nowAssociate Staff, Cross-CurricularWorking with the Boarding House/Cross-Curricular teams at weekends, assisting with House Activities/Trips and Duke of Edinburgh Award Expeditions.

Convera
Jan 2023 - nowSALES ENABLEMENT LEADER - EMEAContinuing in role, but with change of employer following the acquisition of Western Union Business Solutions and formation of Convera, with UK business transitioning 31st December 2022.Reporting to the Global Sales Enablement Director, leading the team responsible for the largest Sales Region within the business with c.250 Sales/GTM across UK and Continental Europe.
Licenses & Certifications

Introductory Award
The Institute of Leadership
Volunteer Experience
Officer Commanding Staff Training
Issued by Volunteer Cadet Corps on Dec 2022
Associated with Graeme AshfordOfficer Commanding County Training Team/Deputy County Training Officer
Issued by Army Cadet Force on Feb 2013
Associated with Graeme AshfordCompany Training Officer - 'C' (Tiger) Company
Issued by Army Cadet Force on Sept 2004
Associated with Graeme AshfordDetachment Commander - Wigston & Hinckley Detachments, 'B' (9/12 Lancers) Squadron
Issued by Army Cadet Force on Jan 1998
Associated with Graeme AshfordDetachment Instructor - 'B' (9/12 Lancers) Squadron, LNR ACF
Issued by Army Cadet Force on Nov 1994
Associated with Graeme AshfordDetachment Instructor - Chelmsford Detachment, Essex Army Cadet Force
Issued by Army Cadet Force on Aug 1993
Associated with Graeme Ashford
Languages
- enEnglish
- frFrench
- geGerman
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