Chaney Lightfoot

Experience

• 

  EBay

  Jan 2016 - Feb 2023

  Designed and implemented digital marketing strategy for stagnant clients which included account audit, implementing commerce best practices, and creating an inventory feed management process; successfully restored relationships, generating $155k within 60 days and added 15 new SKUs to double the YOY GMV.• Managed a problematic account by creating action plan including areas of opportunity in back end, front end, listings, and customer service resulting in the increased listing count to 65 with a total inventory value of $2.1M, generated 5X the 2022 GMV at $650K, and $271K for the first month in 2023.• Developed, implemented, and evaluated webinar programs which included brand content, a written script, email strategy and template, and the final presentation.• Created webinar content that provided KPIs, best practices for e-commerce, best practices for after-sale management, increase sales from repeat customers, the algorithm to increase visibility, and establishing trust on the marketplace resulting in improved metrics, including canceled orders decreasing by 2.00 points, and a 40% drop in returned item cases without seller resolution.• Curated content and hosted a 6-session webinar program geared towards growing business while working cross-functionally with Analysis to provide quantitative and qualitative tracking; participants showed 6% growth rate 90 days after the webinar, and 20% growth rate when combined with 5 weeks of coaching.• Instrumental in developing upskilling training for peers resulting in an increase in acquired partnerships, accounts growth, and cross-functional interactions. Show less • Operates in a fast-paced multi-channel environment including inbound and outbound phone calls, emails and chats.• Provided best practice solutions and guidance to new and tenure online buyers resulting in a 7% increase in purchasing.• Analyzes sales/service trends based on historical data to close performance gaps with new and tenure high volume B2C and C2C sellers accounts. • Conflict management and the ability to deliver a difficult message which created the best customer experience ensuring customer loyalty.• Evaluated team metrics to create goals which resulted in highest ranking customer service team throughout the company. • Professional development Co lead for diversity and inclusion group, resulting in career development of coworkers aiding in advancing 40% of the groups to new positions in the company.• Developed company monthly wellness newsletter to educate employees on the value of specific exercise, nutrition and mindfulness programs and services within the company to increase employee work/life satisfaction and company ROI. Show less

  • Account Manager

    Apr 2022 - Feb 2023

  • Account Manager Associate

    Dec 2020 - Apr 2022

  • Premium Services Teammate

    Jan 2016 - Dec 2020
• 

  Thrive Kinetic Wellness LLC

  Jul 2019 - Jan 2020

  Full Spectrum Doula

  • Supports Mothers and birth partners during their most vulnerable time, after giving birth, actively listens and encourages mothers and birth partners to find confidence in their own parenting style.• Assesses both parents for signs of Postpartum depression and provides the necessary resources to support these families.• Guides mothers on breastfeeding techniques to best support infant growth and comfort during nursing. Refers to Lactation consultant if needed.• Helps with meal planning and preparation, proper storage of food to nourish family and maintain an organized, cleanly and safe environment for infant and mother care.• Communicates frequently with clients (via in-person, online, and telephone) to ensure support and accountability, while managing thorough confidential records with clients in accordance with HIPAA requirements. Show less