Nitin Dayalapwar

Experience

• 

  ITC Ltd. India

  Nov 2008 - Apr 2015

  Area Manager

  Handled a large sales team and led trade marketing and distribution plans for the South Karnataka region. Initiated new product launches and sales promotional events for personal care business. Redefined systems and processes for distribution network development.

• 

  Unilever

  Apr 2015 - now

  Heading Customer marketing vertical for Health Food Division, All India Modern Trade Business. Responsible for designing all shopper inputs for the entire modern trade universe In India.In my current role, I lead the integration of newly acquired Health Food divisions to HUL modern trade. Leading the Category charge in MT, driving strategies to enhance market share across brands, regions, and accounts. As a specialist in shopper-led initiatives, identified growth opportunities and designed innovative visibility solutions and demand generation activations. My responsibilities include annual growth planning, budget optimization, and proactive monitoring of competition activities. I also play a pivotal role in stakeholder management, collaborating with cross-functional teams to achieve our objectives. Show less I spearheaded a remarkable 340 basis points corporate share gain, alongside significant enhancements in in-store execution parameters. Devised a long-term share gain strategy, where I championed HUL's premiumization agenda by harnessing local insights to design and implement category interventions. Leading a team of seasoned account specialists, I fostered collaborations, executed demand generation initiatives, and played a pivotal role in securing competitive advantages for HUL in Tamil Nadu's modern trade landscape. Show less

  • Customer Marketing Manager

    Nov 2021 - now

  • Manager Modern Trade

    Jan 2020 - Nov 2021

  • Area Sales Customer Manager

    Mar 2018 - Jan 2020

  • Branch Trade Category Manager

    Apr 2015 - Feb 2018