Darina Tlisheva

Experience

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  Uscreen

  Jun 2018 - Jun 2023

  - Conducted user activation research in collaboration with the growth team, resulting in findings that directly influenced the prioritization of the growth team's roadmap. Presented the research results to C-level executives.- Conducted customer interviews in collaboration with the product marketing team heavily informing the process of building buyer personas and go-to-market strategy. Presented the research results to C-level executives.- Conducted various research projects, both moderated and unmoderated, including tree tests to reorganize the side menu of the admin interface, a number of prototype usability tests, user interviews, and surveys. The findings directly influenced the creation of requirements and product roadmap prioritization. - Created and delivered training sessions on UX research best practices, focusing on usability tests and interviews in order to democratize research across the company. Show less - Led a team of 4 engineers and a designer to launch several features and tools for internal teams (Customer Support team, Customer Success team), resulting in about a 50% reduction in operational costs and faster processing of customer requests.- Regularly communicated product updates and milestones to internal stakeholders and senior management, facilitating alignment and buy-in.- Collaborated with stakeholders across departments to gather requirements, define the product roadmap, and prioritize feature development in alignment with company objectives and needs.- Conducted a Jobs-to-be-Done (JTBD) workshop to train product managers and implement the practice across product teams. Show less - Performed heuristic evaluations and provided actionable recommendations to the product team for enhancing the overall usability of the customer side of the platform.- Conducted a usability study on the beta version of the new website builder and presented findings and recommendations to the development team.- As a part of the UX team, designed a wireframe and conducted a usability study on the enhanced version of the end-user checkout experience, resulting in a 1,3% increase in overall end-user conversion rates.- Set up a feature request collection and processing process, creating monthly reports for stakeholders, and influencing the product roadmap. Involved cross-functional teams in the gathering of customer feedback. Show less

  • UX/CX Researcher

    May 2022 - Jun 2023

  • Product Manager

    Jan 2021 - Apr 2022

  • User Experience Researcher

    Jan 2020 - Jan 2021

  • User Experience Designer

    Jun 2018 - Jan 2020
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  TaxDome

  Nov 2023 - now

  Product Manager (UX track)