
Henry Anokwuru, PMP®, CESF®
Business Relationship and Sales Officer

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About me
SME Banking & Digital Products I Product Innovation & AI I Payment & Collections I Product Manager I Portfolio Manager I Product Sales I Business Development I Product Development I Product Owner I Project Manager
Education

Project Management Institute, PMI
-Project Management Professional, (PMP) Project Management
University of Nigeria, Nsukka
-Bachelor's degree Business Economics
Frankfurt School of Finance & Management
2021 - 2021Certified Expert in SME Finance SME Finance
Experience

Standard Chartered Bank
Jun 2012 - Feb 2013Business Relationship and Sales OfficerKey Responsibilities: Sales• Responsible for identifying and pursuing sales opportunities and converting own leads and referrals into actual sales.• Maintain and grow business relationship with clients / customers in my book.• Implement sales strategy, channeling marketing efforts to acquire, expand, and retain profitable relationships and grow market share.• Ensure monthly/weekly liability targets are achieved.• Providing market intelligence based on competitor offerings within the target market.• Selling in compliance with the Bank’s Treating customer Fairly principles.• Regular feedback to the Sales Team Leader/Sales Manager and recommend appropriate improvement. Service• Ensure an excellent customer experience during the account opening, documentation process and other services.• Actively participate and challenge status quo, to improve on service processes through documented service storming session. Controls/AML/KYC Clause• Ensure that CDD principles are applied when selling products or opening accounts.• Proper verification of customer instructions.• Reporting of suspicious transactions or activites.• Ensure sales process is followed to avoid miss-selling.• Ensure to remain alert to the risk of money laundering and assist in the Bank’s effort in combating it. Show less

Fidelity Bank PLC
Mar 2013 - Oct 2016Key Responsibilities:*Incharge of coordinating and driving the retail sales team in my territory.•Responsible for meeting liability and Risk Asset budget within the region.•Lead sales driver of the SME Liability and Risk Asset products in my region. •Sold SME loan products for Agric, Hospital, Schools, Pharmacists, Working Capital for traders, CBN MSME fund, SME BOI loan, etc.• Value chain marketing and value mining.•Team Lead, regional loan recovery group•Training sales team on products/offerings, etc.•Portfolio Management and cluster product paper development.•Provide market guidance and support to branches within my coverage areas/territories.•Diligently monitor the performance of the various branches in my territory as regards the SME products.•Identify performance gaps on a regular basis and work with relevant branch(es) to fill identified gaps.•Explore value chain opportunities to deepen the reach of SME Banking products.• Some Notable Achievements:• Made territorial loan sales value worth over $7.5 billion from products under my coverage.• Grew territorial fees and interest income to over $480 million from $80 million in 2015.• Grew SME territorial low cost deposit from $4 billion to $13 billion Show less Lead driver of the SME tailored made products. (a) Liability Products * Incharge of coordinating and driving the retail sales team in my territory.• responsible for meeting the liability budget of the region under my supervision. • provide market guidance and support to branches within my coverage areas/assigned territories.• come up with relevant liability products that address the peculiarities of the SME markets in and around my jurisdiction.• diligently monitor the performance of the various branches in my territory as regards our SME focused liability products and report same both for the larger SME team’s consumption and management’s consumption.• Identify performance gaps on a regular basis and work with relevant branch(es) to fill identified gaps. (b) Risk Asset ProductsSold SME loan products for Agric, Hospital, Schools, Pharmacists, Working Capital for traders, CBN MSME fund, SME BOI loan, etc.Worked as the lead driver of tailored, SME focused risk asset products in the territories. This entails the following:• Meeting the risk asset target for the clusters under supervision.• Identification of viable SME market clusters/groups for risk assets creation and development of tailored credit product papers directly or in collaboration with the relevant branches in my assigned territory.• Supporting the development of other SME related products.• Working with the relevant branches in my territory to sell the developed credit products to the specific clusters they have been developed for. • Diligent monitoring of the performance of the various branches in my territory as regards the particular credit products on offer and reporting same both for the larger SME team’s consumption and management’s consumption.Achievement:* Grew liability and loan portfolio through strategic partnership with freight forwarders association.*Grew the loan portfolio through strategic partnership with truck owners association in Apapa. Show less
Regional Retail & SME Coordinator, Lagos Island Regional Bank
Jan 2015 - Oct 2016Regional Retail & SME Coordinator, Apapa Regional Bank
Mar 2013 - Jan 2015

First City Monument Bank Limited
Oct 2016 - Feb 2020- Responsible for developing business digital solutions.- Responsible for selling SME payment and collection solutions.- Responsible for brokering strategic partnerships that will enhance business growth.- Responsible for driving segment focused campaigns for digital payments and collections ( hotels, schools, restaurants, supermarkets etc)Projects:- Mobile App for business- Automated onboarding for for internet banking, Debit Card and Mobile App upon opening a business account.- Loan recovery solution that leverages on BVN, RC Number and Business Registration Number.- School collection solution for both FCMB and non-FCMB customers.- Digital collection and account opening solution for cooperatives and their members.- Transaction PIN (instead of token) for business account holders to complete internet banking transaction.- Payroll solution integration to internet banking for business. Show less Key responsibilities:• Lead sales driver of SME / business payments and collection solutions like QR, Business Debit Cards, Mobile App for business, etc• End to end management of SME digital products platform.• Drive sales campaign for SME channels products• Train stakeholders on SME digital products• Innovate and review existing channels products• Take new or revamped SME digital channels to the market• Broker strategic partnerships that will enhance adoption of our digital solutions and increase market adoption.• E-Products and process development and management.• Lead Product Manager and sales driver of SME payment solutions.• Budgeting and planning• Portfolio management• Go-to-market plan• Market analysis and market research• Design and drive sales promotion• Identify training gaps and conduct training• The use of the sales report to determine intervention plan for different sales location and channel• Conduct market analysis/industry survey• Periodic review of other banks' products Show less
Head, SME Channels & Collections
Aug 2019 - Feb 2020Team Lead, SME Digital Product Marketing Manager
Oct 2016 - Aug 2019

Wema Bank Plc.
Mar 2020 - nowSegment Manager, Retail SME & Digital ProductsKey responsibilities:- Responsible for deepening products penetration by unlocking new markets and opportunity areas in Nigeria and Africa.- Broker strategic partnerships that will help increase product adoption and usage- Responsible for taking business digital solutions to the market- Responsible for driving payment transactions on our digital platforms- Account Management: *Manage new and existing relationships of the Bank as relates to the SME business *Receive and review feedback from customers that will help improve product and services *Engage customers to cross sell other digital products.- Competition analysis: learn what competition is doing in terms of pricing, product experience, their alliances, etc - Product portfolio review and management- Management of product platforms.- Product development and reviews- Take new or revamped products to the market- Training of the sales team and other support teams on new or revamped products- Cluster / Group product presentation and demonstration to customers and clients- Responsible for driving revenue and profitability through increased sales and other digital transactions.- Responsible for product ideation. Show less
Licenses & Certifications

Masterclass In Global Payments
Terrapinn Training (Dubai UAE)Jun 2019
Emotional Intelligence
EMOTIONS CITY - Africa's premier Emotional Intelligence Training Academy.May 2019- View certificate

Finance Essentials for Small Business
LinkedInJul 2018 - View certificate

Value-Based Pricing
LinkedInJul 2018 - View certificate

Google Certified Digital Marketing Skills
GoogleJul 2018 
Associate, Strategic Management (ASM)
Institute of Strategic ManagementFeb 2010- View certificate

Developing a Competitive Strategy
LinkedInJul 2018 
Cyber Security In Financial Services
Digital Encode LimitedJun 2018
Understanding POS Business, Operations and Configuration
Interswitch GroupAug 2018- View certificate

Six Sigma Foundations
LinkedInJul 2018
Honors & Awards
- Awarded to Henry Anokwuru, PMP®, CESF®PLAQUE OF RECOGNITION FROM THE SMALL AND MEDIUM ENTERPRISE GROUP THE LAGOS CHAMBER OF COMMERCE & INDUSTRY Oct 2015
- Awarded to Henry Anokwuru, PMP®, CESF®Rising STAR Award Standard Chartered Bank, Apapa, Branch Oct 2012
Languages
- enEnglish
- igIgbo
- yoYoruba
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