Luciana Sosa

Experience

• 

  Nextel

  Oct 2008 - Jan 2012

  Nextel Communications Argentina

  Responsibilities: Advice to clients on different topics, from purchase to billing inquiries.Achievements: Customer problem solving, attention to detail. Team and individual work.

• 

  Quiroga Agencia de Medios

  Apr 2012 - Sept 2015

  Responsibilities: Sending advertising orders to the media. Materials management. Daily control of air campaigns. Reprogramming and certification of campaigns. Adjustments of guidelines and investment analysis both Off and On.Achievements: Monitoring and optimization of digital campaigns. Customer budget tracking, planning. Training in new digital tools. Responsibilities: Media campaign control: TV, RADIO, NEWSPAPER and DIGITAL.Reprogramming of the ads. Negotiation with the media, solicitation of advertising spaces.Use of Facebook business manager to certify campaigns. Achievements: Teamwork between planners and controllers improved considerably. The delayed work was updated.

  • Digital Assistant planning

    Jan 2015 - Sept 2015

  • Controller and Media Buyer

    Apr 2012 - Sept 2015
• 

  Havas Media Group

  Oct 2015 - Aug 2019

  Responsibilities: As a media planner I helped my clients develop Brand and Performance campaigns. Arming the annual digital strategy of each of the Danone Nutricia brands (Aptamil and Karicare), promoting its online sales platform, to achieve the objectives set by the company. In addition to other business units that market in Argentina. Track campaigns, reporting weekly to the customer. Weekly status meetings with the client and creativity agencies to define the next steps to take. Constant training for clients and colleagues on new tools and news about digital trends.Achievements: We achieve the objectives set in each product sales campaign for example: hotsale, cyberweek, black Friday etc. Improving conversion costs, with precision marketing we reach our target. We improve teamwork with all agencies involved and determine the guidelines to achieve compliance with the implementation times in each promotion. Show less Responsibilities: Planning for the different brands of the agency: Mass Consumption: Reckitt Benckiser, Danone - Telecommunications: Claro Argentina.Reporting, campaign analysis, Off - On planning. Relationship with suppliers and media. Optimization, implementation and monitoring of campaigns. Management of social platforms (Google Adwords, Facebook Business Manager and Twitter Ads) tracking ad server with Sizmek and DCM (double click campaign manager).Implementation of the social media calendar. Development and presentation of reports.Achievements: Organize all customer communication.interact with the different digital specialties of the agency, to achieve better results.campaign tracking and optimization.Teach my colleagues about digital tools. Show less

  • Digital Senior Media Planner

    Apr 2017 - Aug 2019

  • Digital Media Planner

    Oct 2015 - Apr 2017
• 

  The Brand Agency

  Oct 2020 - Mar 2023

  Account Executive

  Responsibilities: As an account executive, I have a multitasking role in the company.Taking care of the admin and billing of our client. Also, developing with the creative team all the ads for the channels that we use to communicate the Bunnings Warehouse messaging (TV, RADIO, PRINT, CATALOGUE, OOH & DIGITAL).Working closely with account managers from Bunnings and the media agency (PHD) to achieve the client’s goal in every campaign. I’m involved in the briefing, media recommendations and creative presentations.As part of my functions, I dispatch ads to Radio stations. Upload artwork for newspaper ads into Adstream. Regarding Digital: I create social media ads on the business manager and upload digital assets into Campaign Manager DV360 (Google).I managed to apply negotiation skills when we needed extra time to dispatch ads, or to change artwork after we dispatched.Achievements: With my digital background I managed to improve the way we present our competitive report (Social media ads). Also, I was leading the most important rollout for Bunnings during 2020 -2021 and delivered all the assets on time for WINTER WARMERS, FATHERS DAY, SPRING, and Christmas campaigns for all the media channels (TV, radio, press, digital, ooh). Show less

• 

  Omnicom Media Group

  Mar 2023 - now

  Responsibilities: As a Digital Account Manager, I’m the main point contact for the client. Fostering strong relationships and effectively communicating with clients (One of the biggest retailers in NZ) to understand their objectives and requirements. Manage project timelines, budgets, and resources effectively to ensure projects are delivered on time and within budget.Planning the AO activity (per month) and their big launch campaigns across the year (Key moments like Black Friday, Christmas, Summer, Winter & Clearance etc.) which involves briefing media partners and our implementation team in-house. And developing a presentation to share with the broad team.Mentoring new team members and being the main contact for the Programmatic and social team in the agency.Close relationship with digital suppliers to be aware of the latest news and opportunities for the business.Achievements: I developed a strong relationship with the client. A problem-solving attitude that helped even with short turnaround periods like BF. Show less

  • Senior Digital Account Manager

    Mar 2024 - now

  • Digital Account Manager

    Mar 2023 - May 2024