Tin Santos

Experience

• 

  BodyTherapy

  Oct 2007 - Jan 2023

  Founder, Product Owner, UX Researcher

  -Establish and execute the overarching vision, brand, and business strategy for the sole proprietorship of a massage therapy business with a 70% client retention rate. -Integrate extensive knowledge and research in somatics, trauma therapy, and diverse healing modalities, fostering a holistic, user-centered approach that prioritizes user preferences/needs-Research and analyze client pain points and preferences to continuously iterate and improve my product by implementing feedback and insights. Show less

• 

  Park Center For Health

  Feb 2010 - Sept 2015

  Wellness Director

  -Conduct meticulous UX research and analysis during patient visits with progress charts to strategize effective long and short-term treatment plans tailored to diverse healing modalities and services.-Facilitate comprehensive staff training and development through regularly scheduled meetings and workshops to ensure thorough understanding and appreciation of the services, products, programs, and activities offered, fostering a knowledgeable and empowered team.-Design and implement holistic integrative bodywork into comprehensive pain management plans, resulting in measurable improvements in pain reduction and increased patient satisfaction. Show less

• 

  NELA Hot House

  Feb 2017 - Oct 2019

  Co-Founder, Design Thinking Consultant, UX Researcher

  -Conceptualize and establish a business plan for Hot House Spa, shaping its brand identity, vision, and values through intensive collaboration with co-founders and stakeholders, ensuring alignment with target market preferences and emerging trends in the wellness industry.-Conduct comprehensive market research and analysis to identify opportunities and challenges within the local spa market, informing strategic decision-making and service offerings tailored to our clientele's diverse needs.-Leverage extensive data analysis techniques to distill insights from customer feedback, usage patterns, and market trends, guiding iterative design iterations.-Develop a holistic design strategy encompassing visual aesthetics, service offerings, and customer journey mapping, fostering a cohesive and immersive environment that resonated with our target audience while effectively differentiating the Hot House within the competitive landscape of the wellness industry. Show less

• 

  BCS Recycling Specialists

  Oct 2019 - Jan 2021

  Saas Customer Account Strategist

  -Optimize client relationships to understand their unique recycling needs, challenges, and sustainability goals, fostering strong connections as the primary point of contact for account management and strategic planning.-Analyze usage metrics related to product acquisition, sorting, and environmental action, providing actionable insights and recommendations to clients to optimize their utilization of BCS Recycling's software platform and maximize environmental impact.-Advocate for client needs by acting as a liaison between clients and internal teams, including product development and customer support, to communicate product enhancements or customizations, and ensure timely delivery of custom reports tracking the environmental impact of their recycling efforts within 30 days. Show less

• 

  Lucky Bee Ranch

  Jan 2021 - Nov 2022

  Creative Director, Design Thinking Consultant, UX Researcher

  -Collaborate with stakeholders, including founders, architects, and contractors, to translate vision into reality, ensuring alignment between design objectives and business goals. -Strategize the design of the 12-acre healing retreat property, considering factors such as layout, aesthetics, functionality, and sustainability, to create a cohesive and harmonious retreat space that resonated with the target audience and supported the regenerative healing concept. -Develop and implement a comprehensive style guide and pitch deck, integrating insights from UX research methodologies such as A/B testing, to effectively resonate with the target audience and communicate the brand's value proposition. Show less

• 

  Moment Studio

  Nov 2022 - Apr 2024

  -Lead a remote agile design team of four to orchestrate end-to-end design processes, implement industry best practices, and foster a collaborative environment to produce user-centric design solutions for a B2B2C website.-Develop and execute a comprehensive design strategy, implementing effective information architecture to streamline the experience for artists, fans, and administrators within the Virch Merch platform.-Conduct thorough UX research on user preferences and needs, emphasizing accessibility standards, and collaborating with stakeholders to integrate feedback.-Create a comprehensive component library and meticulous style guide, streamlining the design process, guaranteeing consistency across the user interface, and fostering efficient collaboration within the team.Iteratively test and refine designs to ensure optimal functionality and then thoroughly annotate and measure each screen for a clear and thorough developer hand-off. -Apply skillful UI design and create wireframes for an attractive and marketable MVP, enhancing visual appeal for a compelling user experience for fans buying merch, artists managing tours, and administrators supporting the artists. Show less -Perform a heuristic evaluation to analyze the current user interface to inform design decisions, and identify key areas for improvement, resulting in a refined interface while increasing user adoption rates for a B2C mobile application.-Direct a team of four designers through the UI iteration process, through an aesthetically-driven design, significantly increasing visual appeal, user experience, and application usability.-Conduct thorough research to inform the design of the education section, utilizing user-centric methodologies to gather insights and preferences, contributing to the development of an intuitive and effective educational interface.-Develop a style guide for the ongoing Budgetalizer redesign, ensuring a seamless developer hand-off with precise annotations and measurements while systematically defining elements and patterns to elevate brand identity and foster a cohesive, visually engaging user experience. Show less

  • UX/ UI Designer (Virch Merch)

    Oct 2023 - Apr 2024

  • UX/UI Designer (Budgetalizer)

    Nov 2022 - Oct 2023
• 

  Great Matter, Inc

  Apr 2024 - now

  Product Designer

  -Create comprehensive design templates for diverse clients spanning various industries, seamlessly integrating essential assets including logos, typography, and color schemes to ensure cohesive brand representation and aesthetic consistency.-Provide two iterations of the design templates to stakeholders for feedback and refinement, ensuring alignment with their specific requirements and objectives, while maintaining a focus on usability and visual appeal.-Research competitor sites and carefully analyze their design systems and components to optimize the efficiency of my designs, resulting in the successful completion and handoff of the main page within a week.-Utilize Figma to create mockups, prototypes, and a comprehensive style guide to facilitate an iterative design process and enable efficient collaboration with stakeholders for rapid feedback and iteration cycles.-Strategize to optimize information architecture and content hierarchy through meticulous analysis of project scope, ensuring seamless user navigation and prioritization of key content elements for enhanced user experience and engagement. Show less