Sayeed Ahmed Arian

Experience

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  Ascent Group

  Jan 2013 - Jun 2013

  Marketing and Communications Intern
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  Akij Corporation Limited

  Mar 2015 - May 2016

  Territory Officer

  It was the second-largest tobacco company in Bangladesh (now acquired by Japan Tobacco International). I led a large cross-functional team including SRs and BRs, set plans to improve FMCG business in the assigned territory, and managed sales and distribution of almost five thousand outlets. I also did market surveys and arranged brand marketing events and trade programs.Achievement: Successfully led a cross-functional team of 60 members. Maximized market coverage and increased sales. Built rapport with more than 4,000 retailers. Resolved conflicts among the team members. Show less

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  Asian Paints Bangladesh

  Jul 2016 - Aug 2018

  Corporate Sales In-Charge

  Asian Paints has been India’s largest paint company for almost 50 years and is a part of the top 10 decorative paint companies around the World, while Asian Paints BD Limited is the second-largest paint company in Bangladesh. At this company, my core responsibility was to make B2B sales plans and devise relationship strategies. I had to generate sales leads from the assigned firms and companies. I managed sales to the real estate sector and some groups of companies. I assisted dealers by generating indirect sales from different sources. I also ensured collection from the customers as per the company guidelines.Achievement: Achieved around 20% YTD sales growth each year. Increased Lead-to-Close Conversion Ratio (CVR). Met the yearly client acquisition targets. Show less

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  Walton Hi-Tech Industries Ltd.

  Oct 2018 - Dec 2020

  Assistant Brand Manager

  Walton Hi-Tech Industries Limited is an electronics giant based in Dhaka, Bangladesh. Walton is on the way to extending its business across the world while going through its scaleup stage. Here I was responsible for the branding of certain home appliance items. I drove innovation based on customer insights and market trend analysis. I prepared short-term and long-term brand development plans with a budget and execution of those plans to boost brand awareness and brand equity. I created brand guidelines, brand value propositions, and brand communication materials for several products in collaboration with my team. I managed ATL, BTL, and TTL marketing and led brand activation programs. My scope of work also extended to reaping the best out of social media (Facebook, Linked In, YouTube, and Instagram) and evaluating and reporting on the performance of digital marketing campaigns. Achievement: Led a big OOH (out-of-home) campaign to promote Walton washing machines in collaboration with the organizing partner, which created massive awareness among our TG and generated 2500 sales leads and 180 pieces of spot sales. Ran several successful digital campaigns in collaboration with my team, which resulted in vast awareness of the Walton washing machine brand. Show less

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  Fanfare Global

  Jul 2021 - now

  Deputy Marketing Manager

  Fanfare is a social commerce platform for creating and curating user-generated content (short videos) and converting them into instant shoppable videos for brands. While my core responsibility here is to manage the overall marketing, I have to deal with multiple related functions, as it often happens at startups. At Fanfare, I am involved simultaneously in offline and online marketing, branding, content creation, and sales functions. I make and execute short-term and long-term marketing and sales plans, prepare marketing budgets and set marketing KPIs. I coordinate with advertising agencies and manage influencer collaboration. I manage social media marketing, arrange in-app campaigns and ensure content quality. I also lead corporate sales, business development, lead client relationships. Keeping aware of the digital marketing landscape and expansion opportunities is also my responsibility. Finally, I analyze marketing and sales data, make reports and take necessary steps.Achievement: Achieved 30% growth in user acquisition at the lowest CPI (cost per installation) through a successful digital campaign. Created different engaging marketing content. Introduced a cluster-based new market of small business owners, which resulted in significant growth in ad sales. Show less