Bo Sun (Sibyl Sun)

Experience

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  DECATHLON FRANCE

  Nov 2006 - Aug 2007

  Sales Assistant

  - Display and sales representative responsible for customer service.

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  E-Land Group

  Sept 2007 - Feb 2008

  Visual DP Brand Supervisor

  - Accountable for all visual related work, including store opening, seasonal visual updates and training with multi-functional teams.

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  Miroglio Fashion

  Mar 2008 - Jun 2009

  North Visual Merchandiser

  - Responsible for displays in all northern area of China (5 Motivi stores); Accountable for all new openings within north China including long distance management; In charge of new window displays every two weeks from announcement of Italy HQ.Provided translation & interpretation between English and Chinese.

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  JACK & JONES

  Jul 2009 - Dec 2011

  National Assistant Visual Merchandiser Manager

  - Visit stores all over China to supervise staff, ensure store presentation is in sync with HQ.- Keep close contact with HQ in Denmark and create Chinese visual material, did translation from English to Chinese.- Manage a team with above 10 members; assign work to create plans as well as goals for them accordingly.- Communicate with design team to learn fashion trends as well as providing product feedback monthly.- Reconvene with decoration team each month to update new props and furniture.- Connect with marketing team for ideas on seasonal posters and promotion tactics.- Train staff visual materials to convey the new concept of the company. Show less

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  Forever 21

  Jun 2012 - Apr 2014

  Visual Merchandising Manager

  - Execute the visual merchandise according to HQ guidelines and adjust accordingly based on the sales and inventory level.- Support operation & marketing teams in terms of customer service and marketing campaigns.- Manage a visual team around 10 members, provide visual training monthly.- Communicate with US HQ weekly, attend international visual training in LA quarterly.- Work with e-commerce team to ensure the visual image align with store visual presentation.- Given product feedback on weekly basis in terms of quality, advantage and benefits to improve sales.- Link between US HQ and chinese market in terms of Chinese & English translation and interpretation. Show less

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  KARL LAGERFELD

  Apr 2014 - Jan 2015

  Visual Merchandiser Supervisor

  - Responsible for all the visual related work in China; Work with marketing, operation and buying teams on daily basis; provide visual and product training to the staff.

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  Old Navy

  Feb 2015 - Mar 2020

  - In charge of North & West China visual related work, link between US and China to ensure store image is sync with HQ San Francisco on daily basis. - Responsible for new products launch monthly, provide product quality feedback to US HQ to improve sales.- Support all the marketing promotions every week, meanwhile work closely with operation to generate sales.- Analyzing stores sales reports and KPI, adjust visual merchandising commercially. - Visit all stores in Beijing and other Chinese cities monthly to ensure the store execution excellence. - Make Visual Guidelines for entire China and provide training to all the visual staff and foster people constantly.- Work with e-commerce team in terms of product quality and appearance to convey the branding image properly.- Translation in documents and Interpretation between Chinese and English. Show less

  • North & West China Visual Manager

    May 2018 - Mar 2020

  • North China Visual Manager

    Feb 2015 - May 2018
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  Universal Beijing Resort

  Jun 2020 - Jun 2022

  Field Merchandiser

  - Make planning and planogram for retail stores to ensure all products launch successfully. - Manage product allocation meanwhile balance sales and inventory for multiple stores. - Cooperate with buying, visual, marketing, warehouse, inventory control and operation teams on daily basis.- Monitor and analyze sales reports, adjust products combination and replenishment system to improve sales. - Guide stores on how to maintain visual standards and provide training in terms of products feature to the staff.- In charge of special event launch, including Halloween, Christmas and Chinese New Year.- Work with buying and operation teams to enhance product quality. Show less

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  Expedia Group

  Jan 2023 - now

  Associate Account Manager

  I am a dedicated Associate Account Manager with a strong focus on driving competitiveness, attractiveness, and relevance for Expedia Group's hotel and property products in the UK and Dubai market. With a passion for delivering exceptional customer experiences, I work closely with our hotel partners to enhance their marketing and distribution potential within the Expedia marketplace. My expertise lies in optimizing content, rates, and availability to increase customer conversion, securing additional lodging options during high demand periods, and supporting promotional efforts to maximize brand visibility. I am adept at educating hotel partners on leveraging self-service features and facilitating the smooth onboarding of new partners. Through my commitment to re-establishing relationships with dormant partners and conducting comprehensive research, I contribute to expanding Expedia's property portfolio.-Drive competitiveness, attractiveness, and relevance of Expedia Group's hotel and property products in the UK and Dubai market.-Analyze market-specific data and collaborate closely with hotel partners to optimize content, rates, and availability for increased customer conversion.-Secure additional lodging options during high demand and compression periods to meet customer needs.-Support the brands' merchandising and marketing efforts by securing promotional offers from hotel partners.-Educate hotel partners on the self-service features available on Expedia Partner Central.-Facilitate smooth onboarding of new hotel partners to support Expedia's business development goals.-Successfully re-establish relationships with dormant hotel partners, expanding the partner network.-Contribute to demand generation initiatives and conduct research to identify properties not currently listed on the Expedia marketplace. Show less