Cassie Broad (née Coyle)

Experience

• 

  ALH Group

  Feb 2011 - Aug 2013

  Bar, Gaming and Food Service Attendant

  As an active member of the Kirribilli Hotel staff, I can effectively attend to all areas including bar, gaming and food service. This has allowed me to develop a broad range of skills including customer service, cash handling, team work, communication skills such as negotiation and active listening, problem solving and organisation.Additionally, the Hotel has given me opportunities to explore other passions and interests of mine including photography and event management.

• 

  Web Marketing Experts

  Jul 2012 - Oct 2012

  Email Marketing Manager

  Web Marketing Experts is Australia’s fastest growing SEO & web design firm. My role allowed me to develop email marketing skills and refine my media writing.

• 

  WE Buchan

  Apr 2013 - Aug 2013

  As Account Coordinator my role included media monitoring, data entry, research, media writing and editing across multiple clients, particularly in the Heath Sector. Buchan Consulting is allowing me to develop my theoretical communication skills into practical skills through experiencing many areas of the public relations process.These skills include media monitoring, media analysis, research, media releases, case studies and networking.

  • Account Coordinator

    Jun 2013 - Aug 2013

  • Health Intern

    Apr 2013 - Jun 2013
• 

  Optimise

  Nov 2015 - Jun 2017

  Responsibilities:* Day to day support and contact with all assigned publishers and clients to ensure best ROI, with a focus on media agency relationships and key financial clients in the Australian market.* Training and managing new staff, including Account Execs, Coordinators and interns.* End to end management of campaigns across display, email, onsite affiliate, co-registration and social for clients ensuring publisher engagement and maximum ROI.* Working with existing Optimise Media’s respective ad networks (CPA/Co-Reg/Cost Per Install Network, Cost Per Lead), for purpose of driving traffic on a CPA/CPL/CPC/CPM or CPI basis for all advertiser offers.* Support and manage the pitch, setup and launch of new clients.* Understanding of clients strategies and responding to briefs ensuring the best ROI for clients whilst maintaining profitability for Optimise.* Prepare effective campaigns for clients - analysing their campaign strategy, creative and Optimise’s historical data providing tips on campaign optimisation.* Negotiate bespoke deals with clients and affiliates to improve programme performance and maximise Optimise commercials.*Billing and accounts support. Show less Optimise provides world-class Affiliate, Mobile and Reward Solutions to hundreds of premium brands worldwide, helping our clients optimise their paid, owned and earned media to drive greater volume and value of sales, and higher marketing ROI than other performance-marketing companies.Our success is built on market-leading technology, data and performance intelligence combined with exceptional client service, innovation and performance. We help large, premium consumer brands improve customer acquisition and retention by optimising media to drive increased volume and value of sales and ultimately improved ROI on marketing spend. We achieve those goals by ensuring our network of premium publishers has the high-quality performance data, tools and solutions they need to succeed. Show less

  • Account Manager

    Aug 2016 - Jun 2017

  • Account Executive

    Nov 2015 - Jul 2016
• 

  Starcom

  Aug 2017 - Jul 2022

  • Run an account portfolio of >£25M annual media spend, delivering sustainable profitability and revenue growth for both the clients and Starcom.• Understand and disseminate contractual obligations and KPI deliverables across wider team.• Directly responsible for the management of 4 team members (1 AM, 1 SAE, 2 AEs), and a mentor for 2 other AMs. AM and SAE both had accelerated learning under my management to be promoted in quick succession.• Responsible for driving culture of proactivity, results and innovation across the team.• Work collaboratively with Strategy, Activation, New Business, Creative, PR and Finance teams to deliver quality, timely responses. • Built strong, trusted external relationships with key clients and media owners. Highest client satisfaction scores across the agency.• Challenge client and team in pursuit of better work. Lead high quality day to day output of team.• Significant part of Agility initiative to develop and progress the wider agency, resulting in an overhaul in the way we approach new business or last minute briefs. • Responsible for the organisation and running of an agency wide Charity event.• Contribution to key new business pitches.• Proactive and solutions orientated. • Experience across both Comms planning and performance planning; Local (UK), Regional (EMEA) and Global; multiple verticals including Financial Services, Entertainment, Travel, B2B.• Nominated for UK Female Frontier award.• Winner of Team of the Year, Publicis Media Awards 2021. Show less • Responsible for end-to-end management of all campaigns across leading travel and entertainment brands across 30+ markets.• Lead Always On digital performance campaign as well as oversee all Tactical conversion and Brand campaigns, including campaigns using print, radio, OOH, TV, partnerships and interactive activations.• Developed, coordinated and led cross-market European media activation to the value of $2M USD.• Problem solving, issue resolution - Manage upwards to ensure issues are quickly identified and resolved, by seeking solutions rather than only discussing problems.• Oversaw and implemented strategic development of media plans, evaluate campaign metrics in order to maximize performance, and tested new digital strategies and partners. • Supported the Business Director and strategy team in developing market plans by leading historical performance review and channel approach recommendations.• Ensure direct reports are across all client meetings, and that they understand and are engaged in larger discussions.• In addition to client work, I am also a member of an internal team where we work with media owners and tech companies on organising and executing interactive meetings for all of Starcom's planners. Show less • Being the go to client and team contact for all digital campaigns and campaign support for a global travel industry client.• Lead the Always On performance campaign that ran across 11 focus markets (AE, SA, KW, GB, IE, FR, IT, DE, AU, US, IN), including coordinating and chairing the weekly client reporting calls with the client and managing actions and follow ups with the team.• Achieved key client KPIs such as ROI, COS (cost of sale) & FSI (flight search initiation) through understanding client strategies, which resulted in YOY improvements in the Always On campaign• Lead a team of two Account Executives and one Senior Account Executive, including recruitment, training and day-to-day management. • Managed 60+ campaigns; planning, booking, activating and reporting on media to a value of USD $10M+• Responsible for producing monthly client Newsletter highlighting key Starcom achievements. • Promoted in quick succession due to eagerness to grow and learn within the team and business. Show less

  • Account Director

    Mar 2020 - Jul 2022

  • Senior Global Account Manager

    Apr 2018 - Mar 2020

  • Global Digital Media Manager

    Aug 2017 - Apr 2018
• 

  Starcom Australia

  Jul 2022 - now

  • Business Director

    Oct 2023 - now

  • Account Director

    Jul 2022 - Sept 2023